This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

Funnel Pricing, Features, Reviews and Alternatives

Funnel product overview

Price starts from

$

499

/momonth
Per Feature

What is Funnel?

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.

Key benefits of using Funnel

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat
FAQs/Forum

Training options

Documentation
In Person
Live Online
Videos
Webinars

Funnel pricing information

Value for money

4.7

/5

15

Price starts from

$

499

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Funnel features

Functionality

4.5

/5

15
Total Features50 12 categories

Most valued features by users

Data Visualization
Reporting/Analytics
Data Import/Export
Visual Analytics
Search/Filter
API
Dashboard
Performance Metrics

Funnel users reviews

Overall rating

4.7

/5

15

Positive reviews

100%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.42/10
Rating distribution

5

4

3

2

1

10

5

0

0

0

Pros
Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

AD

Ashish D.

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.

MB

Mark B.

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

MV

Mikko V.

Cons
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data.

AR

Anonymous Reviewer

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

MB

Mark B.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Reviewed 4 years ago

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Vendor response

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Funnel is one main success factor for our BI stack

Reviewed 2 years ago

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Vendor response

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Solid Application To Get Your Data In The Right Places

Reviewed 2 years ago
Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Great tool, great team!

Reviewed a year ago

Great experience and saving hundreds of hours/month. Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Nice tool with immense contribution to day to day work

Reviewed 10 months ago

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Vendor response

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Funnel FAQs and common questions

Funnel has the following pricing plans:
Starting from: $499.00/month
Pricing model: Subscription
Free Trial: Available


Funnel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Funnel supports the following languages:
English


Yes, Funnel has an API available for use.


Funnel integrates with the following applications:
Google Analytics, Google AdWords, Tableau, AdRoll


Funnel offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum

Common Funnel comparisons

Funnel logoTapClicks logo
FunnelvsTapClicks
Funnel logoCumul.io logo
FunnelvsCumul.io

Related categories