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Funnel Logo
Funnel
4.7
(19)

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Your marketing data hub.

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(45)

Funnel Pricing, Features, Reviews and Alternatives

Funnel product overview

Price starts from

0

Other

What is Funnel?

Funnel is the leading marketing data hub designed to help marketing teams own their performance.

Key benefits of using Funnel

- Easily pulls accurate data from any data source
- Stores all marketing data in one central place where marketing can work directly with their own data and trust that it is accurate and up to date
- Automates normalization and transformation of data for general marketing purposes, and gives marketers a way to easily configure specifics without coding
- Makes it very fast and easy to sync or share data with any other tools necessary including spreadsheets, reporting/analytics tools, and company data warehouses

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Phone Support
Knowledge Base
Chat
FAQs/Forum

Training options

Documentation
In Person
Live Online
Videos
Webinars

Funnel pricing information

Value for money

4.7

/5

19

Starting from

0

Other

Pricing options

Free plan
Subscription
Free trial
Pricing range

Funnel features

Functionality

4.5

/5

19

Total features

67

17 categories

Most valued features by users

Reporting/Analytics
Data Import/Export
Visual Analytics
Dashboard
API
Search/Filter
Reporting & Statistics
Customizable Reports

Funnel users reviews

Overall Rating

4.7

/5

19

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.31/10
Rating distribution

5

4

3

2

1

14

5

0

0

0

Pros
Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
Cons
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data.
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
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Guido N.

Marketing and Advertising, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

One of the best ETL on the market, worth its (high) cost

Reviewed 2 years ago

I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.

Pros

Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).

Cons

As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).

MB
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Mark B.

Telecommunications, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Funnel is one main success factor for our BI stack

Reviewed 4 years ago

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Vendor response

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

AR
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Verified reviewer

Airlines/Aviation, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Solid Application To Get Your Data In The Right Places

Reviewed 4 years ago
Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

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Miguel Ángel B.

Marketing and Advertising, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great tool, great team!

Reviewed 3 years ago

Great experience and saving hundreds of hours/month. Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

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Ashish D.

Information Technology and Services, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Nice tool with immense contribution to day to day work

Reviewed 3 years ago

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other. The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend. Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further. More commonly use data destinations can be added but with ease of use.

Vendor response

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Funnel FAQs

Q. What type of pricing plans does Funnel offer?

Funnel has the following pricing plans:
Starting from: $0.00
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)


Q. Who are the typical users of Funnel?

Funnel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Funnel support?

Funnel supports the following languages:
English


Q. Does Funnel offer an API?

Yes, Funnel has an API available for use.


Q. What other apps does Funnel integrate with?

Funnel integrates with the following applications:
Google Analytics 360, Amazon S3, Microsoft Azure, Google Ads, Tableau, Google Cloud BigQuery, Google Data Studio, Google Cloud Storage, Microsoft Power BI, AdRoll, HubSpot CRM, Google Sheets, Snowflake


Q. What level of support does Funnel offer?

Funnel offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum

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