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Funnel

Your marketing data hub.

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Table of Contents

Is this product right for your business?

Find out with a

Funnel - 2025 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

What is Funnel?

Funnel is the leading marketing data hub designed to help marketing teams own their performance.

With Funnel, marketers connect data from any marketing platform; store, organize, and share it with any visualization tool or data warehouse – all without writing a single line of code.

With solid connections that serve up game-changing insights, data-driven companies such as Havas Media, Adidas, Sony, and Home Depot unlock the true impact of their data.

Benefits of using Funnel

- Easily pulls accurate data from any data source
- Stores all marketing data in one central place where marketing can work directly with their own data and trust that it is accurate and up to date
- Automates normalization and transformation of data for general marketing purposes, and gives marketers a way to easily configure specifics without coding
- Makes it very fast and easy to sync or share data with any other tools necessary including spreadsheets, reporting/analytics tools, and company data warehouses

Starting from

1100

Per month

view pricing plans

start trial

book a demo

Funnel's key features

Most critical features, based on insights from Funnel users:

Ad hoc Reporting

4.0

(2)

Reporting & Statistics

4.0

(1)

Performance Metrics

4.0

(1)

Website Analytics

5.0

(1)

ROI Tracking

3.0

(1)

Conversion Tracking

4.0

(1)

All Funnel features

Features rating:

4.5

(19)

Job Scheduling

1.0

(1)

Keyword Tracking

3.0

(1)

Data Import/Export

4.0

(1)

Functions/Calculations

(0)

Goal Setting/Tracking

(0)

Key Performance Indicators

(0)

KPI Monitoring

(0)

Marketing Reports

(0)

Match & Merge

(0)

Multi-Campaign

(0)

Multi-Channel Attribution

(0)

Multi-Channel Data Collection

(0)

Multi-Touch Attribution

(0)

Multiple Data Sources

(0)

Performance Management

(0)

Private Dashboards

(0)

Profitability Analysis

(0)

Public Dashboards

(0)

Referral Tracking

(0)

Reporting/Analytics

(0)

Role-Based Permissions

(0)

Scheduled/Automated Reports

(0)

Scorecards

(0)

Search/Filter

(0)

Self Service Data Preparation

(0)

Single Sign On

(0)

Threat Protection

(0)

Time on Site Tracking

(0)

Trend/Problem Indicators

(0)

Visual Analytics

(0)

Widgets

(0)

Access Controls/Permissions

(0)

Activity Dashboard

(0)

Ad hoc Analysis

(0)

Ad hoc Query

(0)

Alerts/Notifications

(0)

API

5.0

(1)

Campaign Analytics

(0)

Campaign Management

(0)

Campaign Tracking

(0)

Collaboration Tools

(0)

Cross Channel Attribution

(0)

Customizable Fields

(0)

Customizable Reports

(0)

Dashboard

(0)

Dashboard Creation

3.0

(1)

Data Analysis Tools

3.0

(1)

Data Capture and Transfer

(0)

Data Connectors

(0)

Data Extraction

(0)

Data Integration

(0)

Data Mapping

(0)

Data Migration

(0)

Data Quality Control

(0)

Data Security

(0)

Data Source Connectors

(0)

Data Storage Management

(0)

Data Synchronization

(0)

Data Transformation

(0)

Drag & Drop

(0)

ETL - Extract Transfer Load

(0)

Funnel alternatives

Funnel

4.7

(19)

visit website

Starting from

1100

Per month

Free trial

Free version

Ease of Use

4.6

Features

4.5

Value for Money

4.7

Customer Support

4.7

Adverity

4.5

(26)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.0

Features

4.4

Value for Money

4.2

Customer Support

4.5

AnswerRocket

4.6

(15)

visit website

Starting from

75000

Per year

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.4

Customer Support

4.8

Alteryx Designer

4.8

(100)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.4

Features

4.7

Value for Money

4.2

Customer Support

4.4

Funnel pricing

Value for money rating:

4.7

Starting from

1100

Per month

Flat Rate

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

start trial

Funnel support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Phone Support

Knowledge Base

Chat

FAQs/Forum

Training options

Documentation

In Person

Live Online

Videos

Webinars

Funnel reviews

Overall rating

4.7

Positive reviews

100

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend9.31/10

Rating distribution

Pros

“Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.”

Ashish D.

Senior Data Engineer

“Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.”

Ashish D.

Senior Data Engineer

“I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use.”

Stefanie K.

reviewer

Cons

“Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data.”

Verified reviewer

Anonymity request

“No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.”

Mark B.

Analytics & BI Manager

Read all reviews

Funnel FAQs

Q. What type of pricing plans does Funnel offer?

Funnel has the following pricing plans:
Starting from: $0.00
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

Q. Who are the typical users of Funnel?

Funnel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Small Business

Q. What languages does Funnel support?

Funnel supports the following languages:
English

Q. Does Funnel offer an API?

Yes, Funnel has an API available for use.

Q. What other apps does Funnel integrate with?

Funnel integrates with the following applications:
Google Analytics 360, Amazon S3, Microsoft Azure, Google Ads, Tableau, Google Cloud BigQuery, Google Data Studio, Google Cloud Storage, Microsoft Power BI, AdRoll, HubSpot CRM, Google Sheets, Snowflake

Q. What level of support does Funnel offer?

Funnel offers the following support options:
Email/Help Desk, Phone Support, Knowledge Base, Chat, FAQs/Forum