Funnel Pricing, Features, Reviews & Comparison of Alternatives

Funnel

Advertising Analytics Platform for Online Marketers

4.6/5 (10 reviews)

Funnel overview

What is Funnel?

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed and always ready to act upon.

Made for business users, the platform empowers marketers to own the data and make better decisions, faster about what’s really driving the business. At the same time, providing the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool.
funnel.io

Pricing

Starting from
$499/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, Europe and 3 other markets, Germany, Japan, United Kingdom

Supported languages

English
Funnel screenshot: spend-dashboardFunnel.io - Advertising AnalyticsFunnel screenshotFunnel screenshotFunnel screenshotFunnel's Google Analytics Cost UploaderFunnel Dashboards & ReportsFunnel BigQuery Connector

Funnel reviews

Excellent
6

Very good
4

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.5
  4.2
  4.5
  4.8
Amaury Guenant

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Used daily for less than 6 months
Reviewed 2018-03-22
Review Source: Capterra

Cost data upload into Google Analytics is now much easier

Pros
We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Response from Funnel


Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mikko Vaitti

Great combination of customisability and ease of use

Used daily for 1-2 years
Reviewed 2018-03-16
Review Source: Capterra

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Response from Funnel


Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Solid Application To Get Your Data In The Right Places

Used daily for 6-12 months
Reviewed 2020-02-25
Review Source: Capterra

Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Carrie Wagner

Overall, I have had a very positive experience working with Funnel.

Used weekly for 6-12 months
Reviewed 2018-03-25
Review Source: Capterra

Pros
The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

Cons
While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Response from Funnel


Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Useful data integration tool

Used daily for 2+ years
Reviewed 2019-04-23
Review Source: Capterra

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Pros
Has saved us many hours of data reconciliation and input without high cost . Implementation was quick and simple and has been pretty reliable since

Cons
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Funnel pricing

Starting from
$499/month
Pricing options
Free trial
Subscription
View Pricing Plans

Enterprise SLA
Dedicated account manager
Enterprise onboarding
Unlimited number of advertising data sources
Unlimited number of ad accounts
Unlimited number of data rows
Automated data uploads
Intuitive data transformation interface
Unlimited custom metrics and dimensions
Ad hoc data analysis and visualization
Automated currency conversion
CSV file export
Unlimited number of users
Live chat support
Free onboarding
* Custom data sources

Funnel features

API
Customizable Reporting
Dashboard Creation
Data Import/Export
Data Visualization
Real Time Analytics

Activity Dashboard (136 other apps)
Ad hoc Reporting (78 other apps)
Business Intelligence (104 other apps)
Charting (76 other apps)
Collaboration Tools (66 other apps)
Data Filtering (92 other apps)
Drag & Drop Interface (66 other apps)
Monitoring (80 other apps)
Predictive Analytics (66 other apps)
Real Time Data (81 other apps)
Reporting & Statistics (111 other apps)
Third Party Integration (93 other apps)
Trend Analysis (66 other apps)
Visual Analytics (122 other apps)

Videos and tutorials

Additional information for Funnel

Key features of Funnel

  • Automatic cost data from any paid traffic source
  • Grouping of ad accounts
  • Cost of traffic channels attributed to GA transactions
  • Cross channel analytics
  • Reports for teams or clients
  • Automatic synchronization of data
  • Customizable dashboards
  • Automatic currency conversion
  • Cost upload to Google Analytics
  • API - one API to all ad platforms
View All Features

Benefits

- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.