Funnel Pricing, Features, Reviews & Comparison of Alternatives


Advertising Analytics Platform for Online Marketers

4.8/5 (10 reviews)

Funnel overview is for e-commerce marketers, agencies and sophisticated online marketers that automatically reports advertising and sales KPIs with live dashboards and easy to share reports. Funnel pulls all advertising data from all online marketing platforms, structures it and matches it for cross channel ROI comparison.

Eliminate manual spreadsheeting and place yourself in a perfect position to understand what works and what does not, and makes sure maximise your marketing ROI.

Funnel integrates with all advertising platforms and allows you to visualise your data anywhere you want.

One-click integrations to Google Data Studio, Google Sheets, Google Analytics, BigQuery, Amazon Redshift and many more.


Starting from
Pricing options
Free trial
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Canada, Europe and 3 other markets, Germany, Japan, United Kingdom

Supported languages

Funnel screenshot: - Advertising AnalyticsFunnel screenshotFunnel screenshotFunnel screenshotFunnel's Google Analytics Cost UploaderFunnel Dashboards & ReportsFunnel BigQuery Connector

Funnel reviews


Very good

Value for money
Ease of use
Customer support
Mikko Vaitti

Great combination of customisability and ease of use

Used daily for 1-2 years
Reviewed 2018-03-16
Review Source: Capterra

Much faster, simplified and consistent tracking and reporting of digital marketing performance.Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

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Carrie Wagner

Overall, I have had a very positive experience working with Funnel.

Used weekly for 6-12 months
Reviewed 2018-03-25
Review Source: Capterra

The software is very easy to use, and it enables us to quickly and easily create reports that help our account team provide strategic recommendations to clients on how to best optimize their digital marketing spend. The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs. Additionally, I wanted to note how great the Customer Support team has been in helping us add new platforms, set up various reports, provide recommendations based on what we're trying to do, troubleshoot issues, etc. They're incredibly responsive, and have had nothing but positive experiences with everyone (across all teams) that I've worked with at Funnel. I would definitely recommend this software to others.

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Amaury Guenant

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Used daily for less than 6 months
Reviewed 2018-03-22
Review Source: Capterra

Cost data upload into Google Analytics is now much easierWe centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

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Rolland Parnell

Keep an eye on your customers actions

Used weekly for 6-12 months
Reviewed 2018-05-20
Review Source: GetApp

The very first thing that catches your eye is definitely the biggest number of possible integrations that I have ever seen. I had a chance to work with lots of the similar products and there always were some incidents with transportation the information from all the services which apparently took some time to be solved. The pricing system is very adapted and may be suited for any customers starting from the smallest and ending with the biggest company, so this is very thoughtful moment from their side.

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Alexander Folcker

Happy user of Funnel

Reviewed 2015-08-05
Review Source: GetApp

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords

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Funnel pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Starter plan - $149/mo
Unlimited number of users
Track one website
Track up to $50 000 of monthly ad spend

Funnel features

Customizable Reporting
Dashboard Creation
Data Import/Export
Data Visualization
Real Time Analytics

Activity Dashboard (90 other apps)
Ad hoc Reporting (61 other apps)
Business Intelligence (86 other apps)
Charting (68 other apps)
Data Filtering (59 other apps)
Drag & Drop Interface (52 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Multiple Data Sources (43 other apps)
Real Time Data (64 other apps)
Real Time Reporting (47 other apps)
Reporting & Statistics (67 other apps)
Third Party Integration (54 other apps)
Visual Analytics (89 other apps)

Additional information for Funnel

Key features of Funnel

  • Automatic cost data from any paid traffic source
  • Grouping of ad accounts
  • Cost of traffic channels attributed to GA transactions
  • Cross channel analytics
  • Reports for teams or clients
  • Automatic synchronization of data
  • Customizable dashboards
  • Automatic currency conversion
  • Cost upload to Google Analytics
  • API - one API to all ad platforms
View All Features


- All advertising data and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Save time by automating reporting
- Eliminate manual spreadsheeting hours and errors
- Maximise your marketing ROI.