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Funnel Pricing, Features, Reviews and Alternatives
Funnel product overview
Key benefits of using Funnel
- Stores all marketing data in one central place where marketing can work directly with their own data and trust that it is accurate and up to date
- Automates normalization and transformation of data for general marketing purposes, and gives marketers a way to easily configure specifics without coding
- Makes it very fast and easy to sync or share data with any other tools necessary including spreadsheets, reporting/analytics tools, and company data warehouses
Typical customers
Platforms supported
Support options
Training options
Funnel pricing information
Value for money
4.6
/5
17
Starting from
399
Per month
Flat Rate
Pricing options
Value for money contenders
Funnel features
Functionality
4.4
/5
17
Total features
68
14 categories
Most valued features by users
Functionality contenders
Funnel users reviews
Overall Rating
4.7
/5
17
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.36/10
12
5
0
0
0
Overall rating contenders
Guido N.
Marketing and Advertising, 11-50 employees
Used weekly for 6-12 months
Review source
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I created a BI dashboard for a client of my agency, extracting data from several marketing platforms (from the most common ones as Google and Facebook till more niche ones, used for affiliation marketing), Google Analytics and the client's orders management system to create a comprehensive dashboard highlighting the performance of every marketing channel and allowing to take actions in almost real time to correct the business outcomes.
Configuring it is straightforward: fast, easy, intuitive. It has a lot of connections (you can really import data from any marketing platform, CRM, service and export it to a lot of different destinations).
As an ETL, the "E" and "L" parts are perfect, the "T" could be improved: there's no room for real transformation of the data (you can only perform easy tasks). Scheduling is not possible, which is quite annoying when you are developing business dashboards (and maybe you want you data updated every morning before the 9:30am meeting with the biggest stakeholders of the project).
Mark B.
Telecommunications, 201-500 employees
Used daily for 2+ years
Review source
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We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
Verified reviewer
Airlines/Aviation, 51-200 employees
Used daily for 6-12 months
Review source
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The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.
Stefanie K.
Investment Management, self-employed
Used daily for 6-12 months
Review source
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I feel like it covers everything when it comes to marketing analyzes so it’s the best software to use.
I like the fact that I can see what works well with my marketing strategies and where I need to adjust.
It took me some time to figure out how to use everything but it’s still worth it so I can not really complain.
Miguel Ángel B.
Marketing and Advertising, 51-200 employees
Used daily for 1-2 years
Review source
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Great experience and saving hundreds of hours/month. Great team!
Great integration tool. Number of data sources and ease of use
Dashboarding features are limited and could be improved
Funnel FAQs
Funnel has the following pricing plans:
Starting from: $399.00/month
Pricing model: Subscription
Free Trial: Available
Q. Who are the typical users of Funnel?
Q. What other apps does Funnel integrate with?
Common Funnel comparisons
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