Funnel Pricing, Features, Reviews & Comparison of Alternatives

Funnel Reviews

Funnel

Advertising Analytics Platform for Online Marketers

5.0/5 (2 reviews)
6,059     1,465

Funnel.io is for e-commerce marketers, agencies and sophisticated online marketers that automatically reports advertising and sales KPIs with live dashboards and easy to share reports. Funnel pulls all cost and transaction data from all online marketing channels, structures it and matches it for cross channel ROI comparison.

Eliminates manual spreadsheeting and puts you in a perfect position to understand what works and what does not and makes sure the budget goes in the most profitable direction.
www.funnel.io

Funnel Reviews (2)

Latest reviews

 Happy user of Funnel

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate ...

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Reviewed 17th of September, 2015 by Alexander Folcker

 

 Happy user of Funnel 
Vendor responded

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to ...

Read the full review
Reviewed 5th of August, 2015 by Alexander Folcker

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Funnel Pricing

Starting from: $149.00/month

Pricing model: Subscription

Free Trial: Available

Starter plan - $149/mo
Unlimited number of users
Track one website
Track up to $50 000 of monthly ad spend

Key Features of Funnel

  • Automatic cost data from any paid traffic source
  • Grouping of ad accounts
  • Cost of traffic channels attributed to GA transactions
  • Cross channel analytics
  • Reports for teams or clients
  • Automatic synchronization of data
  • Customizable dashboards
  • Automatic currency conversion
  • Cost upload to Google Analytics
  • API - one API to all ad platforms

Funnel Screenshots (4)

Funnel screenshot: spend-dashboardFunnel screenshotFunnel screenshotFunnel screenshot

Specifications

Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Web-based
Supported Countries
Asia, Australia, Canada, Europe, Germany, Japan, United Kingdom, United States
Supported Languages
English, Swedish
Support Options
FAQs, Knowledge Base, Online Support

Alternatives to Funnel

Benefits

- All cost and sales automatically in one place
- Understand the ROI across all channels and campaigns
- Make more informed investment decisions
- Know your KPIs at all times with always up to date dashboards
- Eliminate manual spreadsheeting hours and errors

Videos

Security and privacy

Encryption

Yes
Encryption of sensitive data at rest
Yes
HTTPS for all pages

Access control

No
Multi-factor authentication options

Data policy

Yes
Data backup in multiple locations/GEO regions
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Alexander Folcker

Happy user of Funnel

17/09/2015

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore. Pros: 1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
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Alexander Folcker

Verified Reviewer

Happy user of Funnel

05/08/2015

Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore.

Pros

1. Quick overview of overall & channel specific performance through dashboards 2. Evaluate my performance based on common data throughout all my online marketing channels - Cost per order - Conversion rate - Transaction order value 3. Automatic import of cost data for additional channels outside of Google Adwords

Cons

Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from Funnel AB


Hi Alexander! Thank you for your review. Regarding your comment about the availability of marketing channels I'm happy to inform you that we will integrate with every online marketing channel our customers request. Just ping us and we'll make sure you can get cost data from all the marketing channels you use.

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