Sellantica - 2026 Pricing, Features, Reviews & Alternatives

Sellantica is a cloud-based Amazon advertising management platform built for FBA and FBM sellers, Vendors, KDP publishers, and advertising agencies managing multiple client accounts. Hosted on AWS in Frankfurt, Germany, and fully GDPR-compliant, it covers the complete Amazon PPC workflow in a single interface: structured campaign setup with preview and approval, continuous keyword harvesting with performance scoring, data-based bid optimization with per-suggestion Confidence Scores and reasoning, dayparting with hourly schedule suggestions, and an approval-based automation queue with full change history and rollback. Intraday performance data is delivered hourly via Amazon Marketing Stream, enabling same-day detection of budget consumption and performance shifts. All features are included in every pricing plan, with costs scaling only by monthly ad spend starting at 29 EUR/month.

Beyond PPC, Sellantica integrates product profitability reporting and inventory planning into the same interface. The P&L module delivers net profit, margin, COGS, and PPC cost breakdowns per ASIN, SKU, and collection, with Google Sheets sync and multi-marketplace currency conversion. The inventory module provides FBA and FBM stock visibility, adaptive sales velocity with confidence scoring, lead time and safety stock calculations, coverage metrics, reorder alerts, and stock-out warnings. Enterprise-grade rule sets support nested AND/OR conditions, reusable strategy templates across multiple profiles, and historical preview before activation. A review request workflow handles order sync with Amazon-compliant time-window checks and manual approval before each request is sent. An MCP connector exposes read access to campaigns, targets, search terms, P&L, inventory, and automation status, with all changes requiring preview and user approval before execution.