Yazi - 2026 Pricing, Features, Reviews & Alternatives

Yazi is a cloud-based market research platform that delivers surveys, diary studies, and AI-moderated depth interviews natively within WhatsApp, targeting brands and research agencies operating in emerging markets across Africa and beyond. By meeting respondents inside a messaging app they already use daily, Yazi removes friction from the data-collection process and reaches populations that are difficult to engage through traditional online panels or email-based surveys.

Yazi supports a range of research methodologies, including quantitative surveys, qualitative diary studies, and AI-moderated in-depth interviews, all conducted without requiring respondents to download an app or visit an external link. Researchers can configure multilingual questionnaires, apply skip logic, embed rich media, and track longitudinal responses over time. The platform's AI moderation layer handles follow-up probing in depth interviews, allowing qualitative research to scale without proportional increases in fieldwork cost. Results are aggregated in real-time dashboards, with export options for further analysis.

Yazi is suited to consumer goods, financial services, healthcare, and media sectors where understanding low-to-middle-income or mobile-first audiences is a strategic priority. Research teams benefit from significantly higher response and completion rates compared to conventional web survey tools, faster field turnaround, and access to demographic segments that are underrepresented in standard online research panels. Yazi's WhatsApp-native delivery model makes it a practical option for organisations conducting research in markets where smartphone penetration is high but desktop and email engagement remain low.