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Google Analytics 360 vs Adobe Analytics Comparison

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Overview

Category Leaders

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Category Leaders

Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure & understand the impact...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8K

5

4

3

2

1

5.8K

1.9K

246

18

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.5

225

5

4

3

2

1

129

79

13

4

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

Pros

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

Pros

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.
Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.
We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Cons

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Cons

Very hard to implement, custom reports are confusing for non-power users. Customer support and implementation team is weak.
This delay is very annoying. No search capability of its own exist in this tool.
It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics.
  • Vendor responds to reviews
  • Last review8 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features48
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Segmentation
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled/Automated Reports
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Website Analytics
  • Widgets
  • Total features40
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Segmentation
  • Campaign Tracking
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Scheduled/Automated Reports
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Website Analytics
  • Widgets

Integrations

  • Total integrations1377
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations94
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

User reviews that mention these apps

MS
AvatarImg

Manish S.

Computer Software, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

User friendly

Reviewed 5 years ago

One of the best analytics with accurate insights,easier tracking of events and goal conversion via web and mobile applications.

Pros

Easy to tag to page and create quick real time analytics.manage your event & page traffic via web and mobile analytics tool.

Cons

Getting more details and insight is easier via beacon in Adobe analytics than google analytics.

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Shashank P.

Information Technology and Services, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Best Free Platform to Know About Your Website Audience

Reviewed 4 years ago

I used Google analytics for all my clients and also achieve the right audience by the help of this. Overall it is the best in industry somehow.

Pros

The best part of Google analytics are it is free, easy to access of all features, easy to connect with Google search console and Google Ads, easily track all the visitors and analysis the data for research, Its reporting is very easy, customize and very descriptive.

Cons

Some features are limited to access the audience part compare to Adobe Analytics and other open source website analytics tool.

AvatarImg

Verified reviewer

Food & Beverages, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

The single best free tool for analyics

Reviewed 5 years ago

I have used this tool for over 8 years and even though our company uses Adobe Analytics I still find myself navigating to GA for some reports often times because they are just more intuitive for a non analyst to understand. Also, the connections to third parties make this tool second to none.

Pros

The cost and connections to other apps make Google Analytics a serious no brainier for everyone. It's free. Everyone uses it and Google makes it easy to learn and improve.

Cons

Google analytics is not near as robust as Adobe Analytics and there fairly big limitations when it comes to advanced segmentation.

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Shannon O.

Marketing and Advertising, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Simply the Best Solution

Reviewed 3 years ago

I provide monthly analytics reports for 6+ clients every month, and I find Google Analytics the most intuitive of my clients use (I'm not a big fan of Adobe Analytics).

Pros

Reporting in Analytics integrates with Search Console, and that is very handy in my job, which is analyzing a site's search optimization and overall performance. The "saved reports" section is also a life saver.

Cons

Some deep features definitely require a bit more expertise to implement. While you can certainly easily access the core data, things like adding specific segments takes a fair bit longer and even with experience, I have to tinker sometimes to make it work well on anything that's not just a basic search filter.

AvatarImg

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

The best analytics tool available

Reviewed 4 years ago

We have been able to measure everything on our website and our clients' websites. This data has allowed us to improve our marketing efforts and drive more revenue.

Pros

Google Analytics is easy to set up, has incredible documentation, and allows you to track just about everything you could possibly need. The reporting options are solid and have been greatly enhanced by Google Data Studio.

Cons

While the reporting is good, it's not as visually appealing or easy to read as Adobe Analytics. This is especially true of the event reporting. Additionally, the pathing reports are pretty limited compared to what you get from Adobe Analytics.

CG
AvatarImg

Corey G.

Information Technology and Services, 10,001+ employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend4/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Google Analytics

Reviewed 3 years ago

It's not a bad platform, but security concerns had us opt for Adobe Analytics instead.

Pros

It's a pretty solid Analytics interface. There aren't many things it can't do. Ultimately, it's easy to navigate and powerful.

Cons

Google itself is open to security issues. So, our company has decided not to contract with Google products.

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Verified reviewer

Commercial Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

The Most Used Web Analytics Tool

Reviewed 4 years ago

I expect to continue using Google Analytics because it is the best free option out there, but I see upgrading to Adobe analytics because of the additional features.

Pros

One of the most widely used free web analytics tools, Google also offers free training with their certification program.

Cons

Inaccurate numbers for analytics especially with larger data sets where Google Analytics will sample users and "guess" or estimate numbers.

NN
AvatarImg

Nutan N.

Computer Software, self-employed

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

It's an important application for any market

Reviewed 3 years ago

Overall experience has been great so far. It has helped me a lot to track my visitors and my ad conversations.

Pros

Conversation tracking, monitoring website traffic, integration with Google ads and my website.

Cons

I can't think of any cons except there are similar applications which give more features like Adobe analytics.

JH
AvatarImg

Jaheer H.

Warehousing, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

A tool for all of your departments to be coherent

Reviewed 2 years ago

Overall, its a great starting point if you just want to engage in the basic functions of business analytics and planning. However, if you want to dive deeper, then you may have to shift to other contenders like the Adobe Analytics.

Pros

It allows the different departments of the company to collaborate and contribute. No upper limits on goals and objectives.

Cons

The graphical user interface and other graphical tools are lacking as they will allow me to visualize things better. Also app integration is also a issue that i faced.

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Luca B.

Health, Wellness and Fitness, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

A must for all the website owners!

Reviewed 3 years ago
Pros

Analytics is probably the most powerful tools on the internet, and it's free... I believe there might be more powerful software (Adobe Analytics?) but none of them is free and, for small businesses, this makes a huge difference!

Cons

It has so many features that it definitely requires spending some time learning how to get some good info out of all those numbers!

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Nicolas V.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

The Free Analytics Tool

Reviewed 5 years ago
Pros

For a free tool, I suggest it to everyone. At a more enterprise-level, you've got more options such as Adobe, but even at that level I would recommend Google Analytics 360

Cons

Sometime, when you've got a lot of data GA will do some sampling, so be careful.

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Verified reviewer

Marketing and Advertising, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Put the power of data-driven-insights into the hands of decision makers

Reviewed 6 years ago

I have always thought of GA coming in second to Adobe, but the Salesforce integration has brought them much closer together, allowing the insights gained in the analytics to be acted upon in the experience platforms.

Pros

The growth of integrations has been one the best aspects of Google Analytics - Tag Manager, Optimize, Data Studio, and most recently with Salesforce allows for not only advanced data capture, but usage as well. This means that you can gain insights and act upon them much faster.

Cons

Data sampling is still an issue, but data studio integrations are helping to relieve that problem.

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Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

My experience using Google Analytics 360

Reviewed 2 years ago

Google analytics 360 in a powerful tool that inform us if website traffic is up or down. We used it to overcome larger business challenges and help answer questions about our business, such as are you attracting large number of visitors

Pros

It solved our integration pain points with a simple, rebust, visual, drag and drop builder. It help us to automate any event. It connect to any web application . Styles connect to any SaaS app. Full API access, , pre-built connectors

Cons

Google analytics is a great web analytics platform because it is fast and offers actionable analytics

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Verified reviewer

Marketing and Advertising, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Very Useful Tool

Reviewed 6 years ago

At my content marketing company, we use Google Analytics to track the progress of our written content.

Pros

At my content marketing company, Google Analytics is integrated into our SaaS platform, making it extremely easy to access any metrics related to our content. Since we have hundreds of clients with thousands of piece of content for each, having GA there to help us organize our analytics into accessible and readable data is incredibly helpful.

Cons

Some of our clients use other systems for their analytics, such as Adobe. We've seen some pretty drastic discrepancies between the data from each of these systems, and it's sometimes difficult to know which system is correct.

RF
AvatarImg

Ranil F.

Internet, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Best up to date transparent metric tool..

Reviewed 4 years ago

My overall conclusion is, Google Analytics is a great tool. I recommend without any doubt and I can say, your satisfaction will be guaranteed! IT saves your time, makes your work easy and it's very easy to use. I personally found out it's amazing. If you're using Adobe Analytics or something else I invite you to give it a try and you won't be disappointed.

Pros

As a freelancer one of my main activity is web traffic providing. With many years of experience in this field I know how important is to have a good metric tool to monitor the traffic and it's behavior. In that point the google analytics comes handy. It helps to track the visit of the customer until the last point, the time spent in the site/app which helps to improve the functionality. It's up to date, transparent and easy to use. When it comes to SEO it plays a nice roll to fulfill my customers' requirements. With the bounce rate of the visits it provides, ensure the my customers the quality of traffic I provide. That's why I always recommend my customers Google Analytics together with the tracking link. It has a nice dashboard that impress me.

Cons

To be honest there're some suggestions I would like to highlight. 1 - It need some direct support other than too much automated which will be very useful for a new user. (Previously I had to involve in some complains of my costumers regarding setting it up) 2 - It'll be awesome if google can provide the possibility to track the direct sales as well. 3 - In my point of view, the most common method of trouble shooting is (specially when you're new) to go and watch a video tutorial. There're lot of features in Google Analytics which will be very useful such demonstrations to understand how they work and what they do as well as to fix the problems you find.

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Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

A Comprehensive Analytics Solution for Businesses of All Sizes

Reviewed a year ago

Overall, Google Analytics 360 is a comprehensive analytics solution.

Pros

Google Analytics 360 is a comprehensive analytics solution that offers advanced customization, data integration, and visualization options, as well as enterprise-level support and scalability for businesses of all sizes.

Cons

Google Analytics 360 can have a steep learning curve, especially for users who are new to analytics or data analysis.

DD
AvatarImg

Dean D.

Retail, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Goggle Analytics 2020

Reviewed 4 years ago

Overall, google analytics is still one of the best analytics tools available. I would also check out Yandex analytics tool.

Pros

I enjoy the various options available to track customers. Google analytics goes into robust details to track your customer data.

Cons

I do not enjoy the lack of human support accessible to properly set up all the bells and whistles and implement the tools available

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Verified reviewer

Computer Software, 1,001-5,000 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Analytics that are plug and play--and inexpensive

Reviewed 4 years ago

I'd recommend Google Analytics unless you need complex, custom reporting.

Pros

Google analytics are the industry standard--ubiquitous and easy to customize.

Cons

I was new to analytics so Google Analytics was an easy choice.

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Desmond N.

Internet, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Google Analytics Is Roburst

Reviewed 6 years ago

Google analytics has been an awesome analytics tool for me over the years, i have tried so many analytics softwares and i can authoritatively say that Google analytics is the best.

Pros

Google Analytics is about the most accurate web analytics software out there compared to so many I have tested out there. The clean user-friendly interface and its intelligence feature make it the best out there. It is free to use Its ability to connect with other Google services makes it even better. It is easy to use Has lots of tools for better insight into one's site's visitors and their behaviours while on one's site. Google Analytics data is easy to export to other tools It is widely used

Cons

Requires one to understand some part of coding to know how to implement it on one's site. For a new user, it may be a bit challenging to understand the different tools and metrics on the dashboard.

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Verified reviewer

Information Technology and Services, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Great, free tool for any organzation looking to measure website & online engagement

Reviewed 5 years ago
Pros

Great, free solution for organizations looking to get basic - advanced website performance metrics and stats.

Cons

Although great for some organizations, larger enterprises may want to look into Adobe Analytics for more robust and customizable reporting and support in regions where Google may be blocked. Support is extremely challenging, with many reps simply reading info from their help site.

EM
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Emily M.

Computer Software, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Google Analytics 360 is essential for marketing analytics

Reviewed a month ago
Pros

Google Analytics 360 covers all our essential requirements for web marketing analytics side.

Cons

Google Analytics 360 should be more effective in online user data analytics side.

FG
AvatarImg

Felix G.

Computer Software, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

I can use utm tags

Reviewed 5 years ago
Pros

For a long time I worked at Adobe Analytics and noticed a big difference after switching to Google. Now I can use tags for utm to get detailed traffic information from each channel. This helps to distribute the advertising budget on time.

Cons

GA’s interface is not as nice as Adobe Analytics’s. Many tools and functions are hidden, you have to look for them and remember the location so as not to lose anymore.

BK
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Bildad K.

Research, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Google Analytics 360 Has Been Reliable and Easy to Use

Reviewed 4 months ago
Pros

The reliability of Google Analytics 360 makes it a top analytics solution. Google Analytics 360 is so accurate to use.

Cons

I have zero cons for Google Analytics 360. Google Analytics 360 is the best.

EM
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Enrico M.

Consumer Services, 1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Google Analytics 360 Has Effective Features

Reviewed 4 months ago
Pros

I like the capabilities and ease of use of Google Analytics 360. Google Analytics 360 has brilliant features that work so well for us. Google Analytics 360 is affordable to use.

Cons

I do not dislike Google Analytics 360. Google Analytics 360 has been the best.

AS
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Anna S.

Insurance, 1,001-5,000 employees

Used other for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

Great platform for website owners

Reviewed 4 years ago
Pros

Provides high quality and extensive analytics for my websites.

Cons

If your website has a mobile app google analytics does not proivde analytics for that.

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Marcela S.

Telecommunications, 10,001+ employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Adobe Analytics logo

Adobe Analytics

Analytics of sales

Reviewed 5 years ago

A free trial version of Google Analytics is available on the Google website and you can sign up for access to Google Analytics services. Each of the five main product lines of Google Analytics can be managed individually without additional configuration. by the developers.

Pros

To use the Google Analytics service, you can obtain an instance of the product or create a project in the Google Analytics service. You can then download an unlimited number of instances to run on more than one computer or server.

Cons

When you want to run the same analyzes on a larger number of individual products, you should consider using the Google administration tool. This tool allows administrators to access many Google Analytics reports using a single URL.

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Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Adobe Analytics logo

Adobe Analytics

An enterprise analytics suite that is one of the best

Reviewed 3 years ago

Adobe Analytics allows us to track our website in all respects - traffic, conversions, etc. This then helps us optimize to improve user experience which will hopefully ultimately result in revenue growth.

Pros

Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.Adobe Analytics is stocked with features that cover nearly every area of analytics. Custom conversion and traffic variables (eVars and props) let you tailor the suite for your needs.

Cons

The learning curve for Adobe Analytics is quite steep (much steeper than Google Analytics). It is also a painfully slow platform, especially when compared to Google.

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Architecture & Planning, 51-200 employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Adobe Analytics

The informatin about Adobe Analytics

Reviewed 5 years ago

Adobe Analytics and Google Analytics are not competing software, but different products. With its custom variable structure, Adobe can better serve large businesses, while Google can be more convenient for companies that have just started with analytics.

Pros

Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.

Cons

When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.

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Sai R.

Information Technology and Services, 51-200 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Adobe Analytics

Supercharges data visualization

Reviewed a year ago

Overall experience has been very good

Pros

Adobe analytics is a great platform for analyzing performance, easy to create reports, and review statistics and trends

Cons

Onboarding can take some time when compared to Google Analytics

MT
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Md. Tanvir Bin N.

Education Management, 501-1,000 employees

Used daily for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Adobe Analytics

I can produce predicted insights with Adobe Analytics smoothly

Reviewed 8 months ago

The user interface is really straightforward to use, and obtaining reports is pretty easy.

Pros

I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation.

Cons

Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics.

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Marketing and Advertising, 5,001-10,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Adobe Analytics

Good but expensive for what it offers

Reviewed 6 years ago

Some of our clients are not happy to use Google Analytics and so opt for an alternative with Adobe. Most of the feedback is average but the subscription cost is often a negative sticking point.

Pros

Its a solid alternative to Google Analytics

Cons

Some of the tag implementations cause more problems than they solve.

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Information Technology and Services, 51-200 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Adobe Analytics

A must have to learn about your online customers activity

Reviewed 6 years ago

We used the software to find out what are customers were doing and then optimize our website to make sure we catered to those needs. Without analytics software you are flying blind to the real activities of your customers.

Pros

I liked all the integrated tools and features. You can get different views and customer segments and then setup specific metrics to track what your customers are doing or what you think they are doing.

Cons

There is a big learning curve to using Adobe Analytics, especially if you are used to programs like Webtrends or Google Analytics.

KK
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Karan K.

Retail, 5,001-10,000 employees

Used daily for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Adobe Analytics

Omniture Review

Reviewed 5 years ago

Amazing! Would recommend to anyone! Much easier to use than google analytics.

Pros

Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data.

Cons

I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info.

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Umaima V.

Used weekly for less than 6 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Adobe Analytics

Expensive But Worth the Upgarde

Reviewed 6 years ago
Pros

I had been using Google analytics for a long time but after switching to this I found it more flexible and has more features than Google analytics.

Cons

It has many features, some of the features are hard to understand but online tutorials can help in getting use to it.

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Food & Beverages, 11-50 employees

Used daily for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Adobe Analytics

The Ferrari of Analytics tools

Reviewed 5 years ago

This tool makes Google Analytics look like it is for children. The analysis power of Adobe is so far ahead they are not comparable. I had been using Google Analytics for 8 years and this blew my mind.

Pros

Adobe Analytics is the single most robust analytics tool I have ever used. Its segmentation abilities are insane and its connection to the Adobe Stack make it a powerhouse.

Cons

Adobe Analytics comes with a pretty steep learning curve and to find quality training is not free. Plus because of its incredible customization it takes a lot of tribal knowledge to understand the back end connections too.

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Shannon O.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Adobe Analytics

A Complicated But Accurate Analytics Option

Reviewed 2 years ago

This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Pros

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Cons

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

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Computer Software, 10,001+ employees

Used weekly for 6-12 months

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Adobe Analytics

Good for integration with other Adobe solutions

Reviewed 6 years ago

The integration is the real value if you're using several tools like Adobe Experience Manager, Target, etc. If you're not, you'd be fine with Google Analytics.

Pros

As a user of several integrated Adobe tools, Adobe Analytics is key to getting the most of our certain functions, passing data between them. Without AA, it would be difficult to do quite a lot of what we do.

Cons

As a user of Google Analytics, AA can take some getting used to, not just because things are done differently, but also because it's not easy to get directly to some of the same data easily found in Google Analytics.

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Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Adobe Analytics

Give me back Google Analytics!

Reviewed 5 years ago

A powerful tool but if you're experienced in Google Analytics you will be extremely frustrated by it.

Pros

The workspaces are great for slicing and dicing the data.

Cons

The lack of familiar out of the box metrics to use in the workspaces was a pain, we had to create endless metrics, dimensions and segments to even get close to what we could see in Google Analytics.

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Yavuz Selim E.

Consumer Goods, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Adobe Analytics

Great Tool

Reviewed a year ago

We have many data sources to be employed at our disposal and we are using them to monitor country websites.

Pros

I like the way it showcases data in its form and provide detailed information as much as possible.

Cons

Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.

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Hardian N.

Food Production, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Adobe Analytics

The workspace are the key

Reviewed 5 years ago

if it's not too slow (loading time, changing parameter, time frame, lead to load, not as fast as google analytics), i would use it daily.

Pros

- the workspace for project are as fluid as you can be for reporting - can create custom variable metrics, more complex than google analytics imho

Cons

- the basic report template is a bit abysmal - slow, very slow - compared to google analytics it is not very intuitive (compare time frame) if i can use google analytics i will use that first for reporting unless its very specific. - some of my custom report still uses flash

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