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Google Analytics 360 Logo

Enterprise-class web analytics

Last updated: September 2026

Google Analytics 360 Alternatives & Competitors (2026)

Top 10 free alternatives

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

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logo
Lucky Orange
logo
Google Analytics 360

0.1

4.6

Value for money

4.7
39
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Access Controls/Permissions

4.8/5

Activity Tracking

4.7/5

Alerts/Notifications

4.6/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Looker logo

BI platform for data exploration & analytics

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logo
Looker
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Activity Tracking

5/5

AI/Machine Learning

5/5

Alerts/Notifications

4.8/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Semrush logo

Reliable SEO tools for the AI Search Era

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logo
Semrush
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
139.95
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Activity Tracking

4.7/5

Alerts/Notifications

4.4/5

Activity Dashboard

4.4/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Adverity logo

Integrated data platform for marketing analytics

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logo
Adverity
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Activity Tracking

N/A

Ad hoc Analysis

N/A

Ad hoc Query

N/A

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Tableau logo

Analytics platform for teams of all sizes

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Tableau
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
15
per user/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

AI/Machine Learning

4.8/5

Access Controls/Permissions

4.4/5

Activity Dashboard

4.4/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Ahrefs logo

Ahrefs—AI Marketing Platform Powered by Big Data

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Ahrefs
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
29
usage based

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.7

Functionality

4.6

Content Management

5/5

Backlink Monitoring

4.9/5

API

4.7/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

SEO PowerSuite logo

All-in-one SEO toolkit for search optimization

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SEO PowerSuite
logo
Google Analytics 360

0.2

4.5

Value for money

4.7
349
flat rate/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Backlink Management

4.9/5

Backlink Monitoring

4.8/5

Activity Dashboard

4.7/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Ad hoc Query

5/5

Ad hoc Reporting

5/5

Access Controls/Permissions

4.5/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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logo
AccuRanker
logo
Google Analytics 360
4.7

Value for money

4.7
109
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

API

5/5

Keyword Tracking

5/5

Keyword Rank Tracking

5/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Domo logo

The Agentic Platform for the Intelligent Enterprise.

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Domo
logo
Google Analytics 360

0.7

4.0

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Ad hoc Query

5/5

Ad hoc Reporting

4.9/5

Access Controls/Permissions

4.4/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Similarweb logo

Cloud-based digital intelligence platform for all sizes

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logo
Similarweb
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
125
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Backlink Monitoring

5/5

Activity Dashboard

4.3/5

API

4.3/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Adobe Analytics logo

Digital Analytics Software

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logo
Adobe Analytics
logo
Google Analytics 360

0.7

4.0

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.2

4.4

Functionality

4.6

Ad hoc Reporting

5/5

Activity Dashboard

4.6/5

API

4.5/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Mixpanel logo

Powerful, self-serve product analytics.

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logo
Mixpanel
logo
Google Analytics 360

0.5

4.2

Value for money

4.7
25
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Mouseflow logo

Heatmaps, Session Replay, Funnels, Form analytics and more

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logo
Mouseflow
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
31
flat rate/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Access Controls/Permissions

5/5

Activity Tracking

4.5/5

Activity Dashboard

4.4/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Amplitude logo

App, web and mobile analytics software

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logo
Amplitude
logo
Google Analytics 360

0.3

4.4

Value for money

4.7
995
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

API

4.5/5

Campaign Management

4.5/5

A/B Testing

4.4/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Matomo logo

Take back control with Matomo

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logo
Matomo
logo
Google Analytics 360

0.1

4.8

Value for money

4.7
9
/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Alerts/Notifications

5/5

Campaign Tracking

5/5

Conversion Tracking

4.6/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Simple Analytics logo

Privacy-first alternative to Google Analytics

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logo
Simple Analytics
logo
Google Analytics 360

0.1

4.8

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.1

4.5

Functionality

4.6

Website Analytics

5/5

Activity Dashboard

4.7/5

Reporting/Analytics

4.7/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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logo
Lebesgue
logo
Google Analytics 360

0.2

4.9

Value for money

4.7
79
flat rate/per month

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Behavior Tracking

4.8/5

Alerts/Notifications

4.8/5

Campaign Analytics

4.5/5

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Heap logo

All-in-one solution for creating great digital experiences.

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logo
Heap
logo
Google Analytics 360

0.2

4.5

Value for money

4.7
24000
/per year

Starting price

Empty state illustration for "No pricing info"

No pricing info

4.6

Functionality

4.6

Activity Dashboard

5/5

Activity Tracking

N/A

Ad hoc Analysis

N/A

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5

Improvado logo

Marketing analytics and intelligence platform

learn more
logo
Improvado
logo
Google Analytics 360

0.1

4.6

Value for money

4.7
Empty state illustration for "No pricing info"

No pricing info

Starting price

Empty state illustration for "No pricing info"

No pricing info

0.3

4.3

Functionality

4.6

Access Controls/Permissions

4.5/5

Activity Tracking

N/A

Ad hoc Analysis

N/A

Top Features

Augmented Analytics

5/5

A/B Testing

4.7/5

Access Controls/Permissions

4.6/5