App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Google Analytics 360 Logo

Google Analytics 360

4.7
(7.5K)

Write a review

Enterprise-class web analytics

learn more

(56)

Google Analytics 360 Alternatives & Competitors

Filter results

Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Tableau logo

Tableau

4.6
(2.1K)

Business intelligence & analytics

Features

Total

Tableau logo
Google Analytics 360 logo

30

136

48

features in common

30

features in common

Tableau logo

Tableau user ratings

Functionality

4.5
(2.1K)

Top features

  • High Volume Processing

    5.0

  • Real Time Analytics

    5.0

  • Customizable Reports

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

Tableau logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Tableau's value for money

I love that the tool is so easy to use and it turns data into a manageable and easy to digest appearance. It manages to make data fun to look at, and it's really easy to work with.
I also like the fact that the company is always striving to improve their software as it shows dedication to the field. With every update I find that the new features help with my job quite a lot.
Microsoft Power BI logo

Microsoft Power BI

4.6
(1.4K)

BI visualization and reporting for desktop, web or mobile

Features

Total

Microsoft Power BI logo
Google Analytics 360 logo

19

37

48

features in common

19

features in common

Microsoft Power BI logo

Microsoft Power BI user ratings

Functionality

4.4
(1.4K)

Top features

  • Customizable Reports

    4.8

  • Activity Dashboard

    4.8

  • Interactive Reports

    4.8

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$9.99/month

Value for money

Microsoft Power BI logo
4.4

0.3

Google Analytics 360 logo
4.7

What users say about Microsoft Power BI's value for money

It's an incredible programming for examination. I love the perception highlights since it transform drilling information into fun outlines or diagrams.
The ability to filter to the specific metric we are interested in is an amazing feature.
Matomo logo

Matomo

4.8
(52)

Take back control with Matomo

Features

Total

Matomo logo
Google Analytics 360 logo

29

56

48

features in common

29

features in common

Matomo logo

Matomo user ratings

Functionality

4.6
(52)

Top features

  • Data Visualization

    5.0

  • Reporting/Analytics

    5.0

  • Referral Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$9/month

Value for money

Matomo logo
4.9

0.2

Google Analytics 360 logo
4.7

What users say about Matomo's value for money

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
Mixpanel logo

Mixpanel

4.5
(117)

Powerful, self-serve product analytics.

Features

Total

Mixpanel logo
Google Analytics 360 logo

23

50

48

features in common

23

features in common

Mixpanel logo

Mixpanel user ratings

Functionality

4.4
(117)

Top features

  • User Interaction Tracking

    5.0

  • Single Page View

    5.0

  • Customer Journey Mapping

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$25/month

Value for money

Mixpanel logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about Mixpanel's value for money

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
Kissmetrics logo

Kissmetrics

4.3
(18)

Advanced Product and Marketing Analytics

Features

Total

Kissmetrics logo
Google Analytics 360 logo

29

52

48

features in common

29

features in common

Kissmetrics logo

Kissmetrics user ratings

Functionality

4.2
(18)

Top features

  • Data Visualization

    5.0

  • Reporting & Statistics

    5.0

  • Engagement Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

Kissmetrics logo
3.8

0.9

Google Analytics 360 logo
4.7

What users say about Kissmetrics' value for money

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.
I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.
Adobe Analytics logo

Adobe Analytics

4.5
(215)

Marketing attribution software

Features

Total

Adobe Analytics logo
Google Analytics 360 logo

21

41

48

features in common

21

features in common

Adobe Analytics logo

Adobe Analytics user ratings

Functionality

4.4
(215)

Top features

  • Multi-Touch Attribution

    5.0

  • Monitoring

    5.0

  • Third Party Integrations

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

Adobe Analytics logo
4.0

0.7

Google Analytics 360 logo
4.7

What users say about Adobe Analytics' value for money

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.
Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.
Heap logo

Heap

4.5
(40)

All-in-one solution for creating great digital experiences.

Features

Total

Heap logo
Google Analytics 360 logo

39

92

48

features in common

39

features in common

Heap logo

Heap user ratings

Functionality

4.6
(40)

Top features

  • Usage Tracking/Analytics

    5.0

  • Website Analytics

    5.0

  • Product Data Management

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

Heap logo
4.6

0.1

Google Analytics 360 logo
4.7

What users say about Heap's value for money

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
CRM Analytics logo

CRM Analytics

4.3
(73)

Cloud-based and on-premise data analysis solution.

Features

Total

CRM Analytics logo
Google Analytics 360 logo

24

79

48

features in common

24

features in common

CRM Analytics logo

CRM Analytics user ratings

Functionality

4.2
(73)

Top features

  • Key Performance Indicators

    5.0

  • Trend Analysis

    5.0

  • Scorecards

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

CRM Analytics logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about CRM Analytics' value for money

I love how user friendly this is as you can customize the software to your liking and understanding and things are easily accessible.
One benefit of using SalesForce is that I save a lot of time when I pull up account and I have the benefit to customize views to help me have everything organized.
Zoho Analytics logo

Zoho Analytics

4.4
(278)

Self-service BI and Analytics platform

Features

Total

Zoho Analytics logo
Google Analytics 360 logo

25

74

48

features in common

25

features in common

Zoho Analytics logo

Zoho Analytics user ratings

Functionality

4.2
(278)

Top features

  • Data Cleansing

    5.0

  • Ad hoc Reporting

    5.0

  • Customizable Branding

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$30/month

Value for money

Zoho Analytics logo
4.3

0.4

Google Analytics 360 logo
4.7

What users say about Zoho Analytics' value for money

The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.
The tool has been very helpful in generating project reports, integrating data and allowing our operation team to gain greater insight into our client's needs.
FullStory logo

FullStory

4.6
(65)

Everything you need to know about your digital experience.

Features

Total

FullStory logo
Google Analytics 360 logo

38

128

48

features in common

38

features in common

FullStory logo

FullStory user ratings

Functionality

4.5
(65)

Top features

  • Dashboard

    5.0

  • Visual Analytics

    5.0

  • User Journeys

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

FullStory logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about FullStory's value for money

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.
I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.
Piwik PRO logo

Piwik PRO

4.7
(16)

An analytics suite focused on user privacy and data security

Features

Total

Piwik PRO logo
Google Analytics 360 logo

24

37

48

features in common

24

features in common

Piwik PRO logo

Piwik PRO user ratings

Functionality

4.4
(16)

Top features

  • Funnel Analysis

    5.0

  • Website Analytics

    5.0

  • User Interaction Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Categories in common

Semrush logo

Semrush

4.7
(2K)

SaaS solution for online content marketing

Features

Total

Semrush logo
Google Analytics 360 logo

24

103

48

features in common

24

features in common

Semrush logo

Semrush user ratings

Functionality

4.6
(2K)

Top features

  • Link Analytics

    5.0

  • Website Management

    5.0

  • SEO Audit

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$119.95/month

Value for money

Semrush logo
4.3

0.4

Google Analytics 360 logo
4.7

What users say about Semrush's value for money

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Hotjar logo

Hotjar

4.7
(493)

Digital experience insights for any business selling online.

Features

Total

Hotjar logo
Google Analytics 360 logo

29

106

48

features in common

29

features in common

Hotjar logo

Hotjar user ratings

Functionality

4.5
(493)

Top features

  • Activity Dashboard

    5.0

  • Usability Testing

    5.0

  • Visitor Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$39/month

Value for money

Hotjar logo
4.5

0.2

Google Analytics 360 logo
4.7

What users say about Hotjar's value for money

Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but HotJar continues to do what it does best.
UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.
HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(5.5K)

All in one inbound marketing platform

Features

Total

HubSpot Marketing Hub logo
Google Analytics 360 logo

17

104

48

features in common

17

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.5K)

Top features

  • Search Marketing

    5.0

  • API

    5.0

  • Customizable Forms

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$50/month

Value for money

HubSpot Marketing Hub logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

Categories in common

Woopra logo

Woopra

4.3
(13)

Real-time customer activity

Features

Total

Woopra logo
Google Analytics 360 logo

11

17

48

features in common

11

features in common

Woopra logo

Woopra user ratings

Functionality

4.3
(13)

Top features

  • Time on Site Tracking

    5.0

  • Reporting/Analytics

    5.0

  • Referral Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$79.95/month

Value for money

Woopra logo
3.8

0.9

Google Analytics 360 logo
4.7

What users say about Woopra's value for money

It is a good way to understand their requirements and priorities. Other than that I loved the interface of the software and it is quite easy to setup the tool.
The UI is pretty sexy, and it's really easy to use. Small footprint in the JavaScript tag is nice too.

Categories in common

Supermetrics logo

Supermetrics

4.3
(96)

All your marketing data, wherever you need it.

Features

Total

Supermetrics logo
Google Analytics 360 logo

23

65

48

features in common

23

features in common

Supermetrics logo

Supermetrics user ratings

Functionality

4.2
(96)

Top features

  • Data Capture and Transfer

    5.0

  • Campaign Analytics

    5.0

  • Third Party Integrations

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$99/month

Value for money

Supermetrics logo
3.7

1.0

Google Analytics 360 logo
4.7

What users say about Supermetrics' value for money

Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy.
It's difficult to find out how to get started with building data sheets, but the worst part of the product. Customer support is utterly useless.
Chartbeat logo

Chartbeat

4.8
(15)

Realtime analytics and insights for online publishers

Features

Total

Chartbeat logo
Google Analytics 360 logo

18

34

48

features in common

18

features in common

Chartbeat logo

Chartbeat user ratings

Functionality

4.5
(15)

Top features

  • Performance Metrics

    5.0

  • Reporting & Statistics

    5.0

  • Real Time Reporting

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$7,000/year

Value for money

Chartbeat logo
4.6

0.1

Google Analytics 360 logo
4.7

What users say about Chartbeat's value for money

I can't find much to complain about. It's a bit costly and some of our teams can't afford it.
Happy with how it's bolstered my online content and story generation. It's also critical to know how users are gained, so I can plan out my sharing on social media, etc.
Amplitude logo

Amplitude

4.6
(57)

App, web and mobile analytics software

Features

Total

Amplitude logo
Google Analytics 360 logo

17

32

48

features in common

17

features in common

Amplitude logo

Amplitude user ratings

Functionality

4.5
(57)

Top features

  • Engagement Tracking

    5.0

  • Conversion Tracking

    5.0

  • Usage Tracking/Analytics

    4.9

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Value for money

Amplitude logo
4.4

0.3

Google Analytics 360 logo
4.7

What users say about Amplitude's value for money

It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.
Whatagraph logo

Whatagraph

4.4
(80)

All-in-one marketing reporting tool for digital agencies.

Features

Total

Whatagraph logo
Google Analytics 360 logo

28

88

48

features in common

28

features in common

Whatagraph logo

Whatagraph user ratings

Functionality

4.2
(80)

Top features

  • Reporting & Statistics

    5.0

  • Real Time Data

    5.0

  • Ad hoc Reporting

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$199/month

Value for money

Whatagraph logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Whatagraph's value for money

We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.
I've been using Whatagraph for a about a year, and it's simply the best. It saves me SO much time while simultaneously making beautiful looking reports that always impress my clients.
Marketo Engage logo

Marketo Engage

4.3
(659)

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
Google Analytics 360 logo

22

103

48

features in common

22

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(659)

Top features

  • Campaign Scheduling

    5.0

  • Multi-Channel Attribution

    5.0

  • Lead Nurturing

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$0

Value for money

Marketo Engage logo
3.8

0.9

Google Analytics 360 logo
4.7

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

Categories in common

Ahrefs logo

Ahrefs

4.7
(510)

SEO toolset that helps you rank higher and get more traffic.

Features

Total

Ahrefs logo
Google Analytics 360 logo

12

26

48

features in common

12

features in common

Ahrefs logo

Ahrefs user ratings

Functionality

4.7
(510)

Top features

  • Backlink Monitoring

    4.9

  • API

    4.9

  • Reporting/Analytics

    4.8

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(7.5K)

Top features

  • Reporting/Analytics

    4.7

  • Website Analytics

    4.7

  • Data Aggregation

    4.7

Pricing

Starting from

$99/month

Value for money

Ahrefs logo
4.3

0.4

Google Analytics 360 logo
4.7