App comparison

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Google Analytics 360 Logo

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Enterprise-class web analytics

(72)

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Google Analytics 360 Alternatives & Competitors

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Tableau logo

Business intelligence & analytics

visit website

Features

Total

Tableau logo
Google Analytics 360 logo

30

135

48

features in common

30

features in common

Tableau logo

Tableau user ratings

Functionality

4.5
(2.2K)

Top features

  • Real-Time Analytics

    5.0

  • High Volume Processing

    5.0

  • Time Series Analysis

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$75/month

Value for money

Tableau logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Tableau's value for money

I love that the tool is so easy to use and it turns data into a manageable and easy to digest appearance. It manages to make data fun to look at, and it's really easy to work with.
I also like the fact that the company is always striving to improve their software as it shows dedication to the field. With every update I find that the new features help with my job quite a lot.
Power My Analytics logo

Automate your marketing reports

Features

Total

Power My Analytics logo
Google Analytics 360 logo

20

44

48

features in common

20

features in common

Power My Analytics logo

Power My Analytics user ratings

Functionality

4.6
(171)

Top features

  • Campaign Analytics

    5.0

  • Multi-Channel Data Collection

    5.0

  • Single Page View

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$14.95/month

Value for money

Power My Analytics logo
4.7
Google Analytics 360 logo
4.7

What users say about Power My Analytics' value for money

I like the ease of use, its so easy to get started. And I love the fact that past data can be cached for us to compare performance growth.
This software is very useful to integrate Hubspot with DataStudio. What I like the most is the simplicity of the integration.
Mixpanel logo

Powerful, self-serve product analytics.

Features

Total

Mixpanel logo
Google Analytics 360 logo

24

48

48

features in common

24

features in common

Mixpanel logo

Mixpanel user ratings

Functionality

4.4
(138)

Top features

  • User Interaction Tracking

    5.0

  • Visual Editor

    5.0

  • Split Testing

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$25/month

Value for money

Mixpanel logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Mixpanel's value for money

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
Matomo logo

Take back control with Matomo

Features

Total

Matomo logo
Google Analytics 360 logo

30

56

48

features in common

30

features in common

Matomo logo

Matomo user ratings

Functionality

4.6
(58)

Top features

  • Data Visualization

    5.0

  • Reporting/Analytics

    5.0

  • Referral Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$9/month

Value for money

Matomo logo
4.9

0.2

Google Analytics 360 logo
4.7

What users say about Matomo's value for money

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
Adobe Analytics logo

Marketing attribution software

Features

Total

Adobe Analytics logo
Google Analytics 360 logo

21

40

48

features in common

21

features in common

Adobe Analytics logo

Adobe Analytics user ratings

Functionality

4.4
(225)

Top features

  • Multi-Touch Attribution

    5.0

  • Third-Party Integrations

    5.0

  • Scheduled/Automated Reports

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Value for money

Adobe Analytics logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about Adobe Analytics' value for money

The best thing with Adobe is that they keep providing awesome products, this is one of those tier 1 products, easy to use and understand.
Overall I have liked this software program so far- I am big on Customer Service and this would be a great way for us to better understand and serve our Customers.
Kissmetrics logo

Advanced Product and Marketing Analytics

Features

Total

Kissmetrics logo
Google Analytics 360 logo

35

59

48

features in common

35

features in common

Kissmetrics logo

Kissmetrics user ratings

Functionality

4.0
(19)

Top features

  • Data Visualization

    5.0

  • Reporting & Statistics

    5.0

  • Engagement Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$49/month

Value for money

Kissmetrics logo
3.7

1.0

Google Analytics 360 logo
4.7

What users say about Kissmetrics' value for money

The overall experience with Kissmetrics was outstanding. The customer support is like no other.
Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.
Zoho Analytics logo

Self-service BI and Analytics platform

visit website

Features

Total

Zoho Analytics logo
Google Analytics 360 logo

26

77

48

features in common

26

features in common

Zoho Analytics logo

Zoho Analytics user ratings

Functionality

4.3
(304)

Top features

  • Data Capture and Transfer

    5.0

  • Access Controls/Permissions

    5.0

  • Data Cleansing

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$30/month

Value for money

Zoho Analytics logo
4.3

0.4

Google Analytics 360 logo
4.7

What users say about Zoho Analytics' value for money

The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.
The tool has been very helpful in generating project reports, integrating data and allowing our operation team to gain greater insight into our client's needs.
Microsoft Power BI logo

BI visualization and reporting for desktop, web or mobile

Features

Total

Microsoft Power BI logo
Google Analytics 360 logo

19

36

48

features in common

19

features in common

Microsoft Power BI logo

Microsoft Power BI user ratings

Functionality

4.5
(1.6K)

Top features

  • Ad hoc Analysis

    5.0

  • Data Visualization

    4.7

  • Activity Dashboard

    4.7

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$10/month

Value for money

Microsoft Power BI logo
4.4

0.3

Google Analytics 360 logo
4.7

What users say about Microsoft Power BI's value for money

It's an incredible programming for examination. I love the perception highlights since it transform drilling information into fun outlines or diagrams.
The ability to filter to the specific metric we are interested in is an amazing feature.
Heap logo

All-in-one solution for creating great digital experiences.

Features

Total

Heap logo
Google Analytics 360 logo

39

90

48

features in common

39

features in common

Heap logo

Heap user ratings

Functionality

4.6
(40)

Top features

  • Usage Tracking/Analytics

    5.0

  • Website Analytics

    5.0

  • Product Data Management

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$24,000/year

Value for money

Heap logo
4.5

0.2

Google Analytics 360 logo
4.7

What users say about Heap's value for money

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
CRM Analytics logo

Cloud-based and on-premise data analysis solution.

Features

Total

CRM Analytics logo
Google Analytics 360 logo

24

78

48

features in common

24

features in common

CRM Analytics logo

CRM Analytics user ratings

Functionality

4.2
(75)

Top features

  • Key Performance Indicators

    5.0

  • Trend Analysis

    5.0

  • Scorecards

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$70/year

Value for money

CRM Analytics logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about CRM Analytics' value for money

I love how user friendly this is as you can customize the software to your liking and understanding and things are easily accessible.
Search options can be painful with some required values for my job. Attachments of critical information can be lost if a lot of time has passed since opening a case/report.
HubSpot Marketing Hub logo

All in one inbound marketing platform

visit website

Features

Total

HubSpot Marketing Hub logo
Google Analytics 360 logo

17

103

48

features in common

17

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.9K)

Top features

  • Google Analytics Integration

    5.0

  • Search Marketing

    5.0

  • Responsive Web Design

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$15/month

Value for money

HubSpot Marketing Hub logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

Categories in common

Fullstory logo

Every data point has a story to tell

Features

Total

Fullstory logo
Google Analytics 360 logo

42

152

48

features in common

42

features in common

Fullstory logo

Fullstory user ratings

Functionality

4.5
(66)

Top features

  • Real-Time Monitoring

    5.0

  • For Websites

    5.0

  • Dashboard

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Value for money

Fullstory logo
4.1

0.6

Google Analytics 360 logo
4.7

What users say about Fullstory's value for money

This amount of user behavior visibility is crucial for locating friction points and improving the user experience. Super love this feature.
The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.
Semrush logo

SaaS solution for online content marketing

Features

Total

Semrush logo
Google Analytics 360 logo

24

103

48

features in common

24

features in common

Semrush logo

Semrush user ratings

Functionality

4.6
(2.2K)

Top features

  • Website Management

    5.0

  • SEO Audit

    5.0

  • Customer Engagement

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$129.95/month

Value for money

Semrush logo
4.3

0.4

Google Analytics 360 logo
4.7

What users say about Semrush's value for money

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Piwik PRO logo

An analytics suite focused on user privacy and data security

Features

Total

Piwik PRO logo
Google Analytics 360 logo

24

35

48

features in common

24

features in common

Piwik PRO logo

Piwik PRO user ratings

Functionality

4.5
(20)

Top features

  • Funnel Analysis

    5.0

  • Website Analytics

    5.0

  • User Interaction Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Categories in common

Hotjar logo

Digital experience insights for any business selling online.

Features

Total

Hotjar logo
Google Analytics 360 logo

29

107

48

features in common

29

features in common

Hotjar logo

Hotjar user ratings

Functionality

4.5
(510)

Top features

  • Activity Dashboard

    5.0

  • Visitor Tracking

    5.0

  • User Interaction Tracking

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$39/month

Value for money

Hotjar logo
4.5

0.2

Google Analytics 360 logo
4.7

What users say about Hotjar's value for money

Hotjar is reliable and is the best at what it does. There are other options to help record app sessions, but HotJar continues to do what it does best.
UX plays a very important role for performance marketing and Hotjar is a brilliant tool which helps in collecting user behaviour data to do analysis and take corrective measures.
Supermetrics logo

All your marketing data, wherever you need it.

visit website

Features

Total

Supermetrics logo
Google Analytics 360 logo

23

64

48

features in common

23

features in common

Supermetrics logo

Supermetrics user ratings

Functionality

4.3
(102)

Top features

  • Campaign Analytics

    5.0

  • Third-Party Integrations

    5.0

  • Pipeline Management

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$99/month

Value for money

Supermetrics logo
3.8

0.9

Google Analytics 360 logo
4.7

What users say about Supermetrics' value for money

The entire year we have not used the service, not even once. Now, Supermetrics (PIC) is refusing to provide a refund for the fee that was charged.
Their operations support team is quick to respond, eager to help, and ambitious with their goals of keeping their customers happy.
Woopra logo

Real-time customer activity

Features

Total

Woopra logo
Google Analytics 360 logo

13

20

48

features in common

13

features in common

Woopra logo

Woopra user ratings

Functionality

4.3
(13)

Top features

  • User Interaction Tracking

    5.0

  • Time on Site Tracking

    5.0

  • Reporting/Analytics

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$999/month

Value for money

Woopra logo
3.7

1.0

Google Analytics 360 logo
4.7

What users say about Woopra's value for money

It is a good way to understand their requirements and priorities. Other than that I loved the interface of the software and it is quite easy to setup the tool.
The UI is pretty sexy, and it's really easy to use. Small footprint in the JavaScript tag is nice too.

Categories in common

Whatagraph logo

Monitor and report on marketing performance fast!

visit website

Features

Total

Whatagraph logo
Google Analytics 360 logo

27

86

48

features in common

27

features in common

Whatagraph logo

Whatagraph user ratings

Functionality

4.2
(83)

Top features

  • Reporting & Statistics

    5.0

  • Real-Time Data

    5.0

  • Ad hoc Reporting

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$249/month

Value for money

Whatagraph logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Whatagraph's value for money

We needed a solution and chose Whatagraph as it seems like a really attractive startup, really excellent customer support and a vision of where the product is heading.
I loved the UX and the simplicity. When I signed up, I could start using the tool in just a few minutes, which is really nice for this kind of tool.
Chartbeat logo

Realtime analytics and insights for online publishers

Features

Total

Chartbeat logo
Google Analytics 360 logo

18

34

48

features in common

18

features in common

Chartbeat logo

Chartbeat user ratings

Functionality

4.5
(15)

Top features

  • Performance Metrics

    5.0

  • Reporting & Statistics

    5.0

  • Real-Time Reporting

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$7,000/year

Value for money

Chartbeat logo
4.6

0.1

Google Analytics 360 logo
4.7

What users say about Chartbeat's value for money

I can't find much to complain about. It's a bit costly and some of our teams can't afford it.
Happy with how it's bolstered my online content and story generation. It's also critical to know how users are gained, so I can plan out my sharing on social media, etc.
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Features

Total

Ahrefs logo
Google Analytics 360 logo

11

24

48

features in common

11

features in common

Ahrefs logo

Ahrefs user ratings

Functionality

4.7
(561)

Top features

  • Backlink Monitoring

    4.9

  • Reporting/Analytics

    4.9

  • API

    4.9

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$99/month

Value for money

Ahrefs logo
4.2

0.5

Google Analytics 360 logo
4.7

What users say about Ahrefs' value for money

Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.
It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.

Categories in common

Amplitude logo

App, web and mobile analytics software

Features

Total

Amplitude logo
Google Analytics 360 logo

17

32

48

features in common

17

features in common

Amplitude logo

Amplitude user ratings

Functionality

4.6
(64)

Top features

  • Engagement Tracking

    5.0

  • Conversion Tracking

    5.0

  • Data Visualization

    4.8

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$995/month

Value for money

Amplitude logo
4.4

0.3

Google Analytics 360 logo
4.7

What users say about Amplitude's value for money

I also appreciate the archive that we can save with Amplitude, as all information, analyzes and reports can be saved in an organized manner and we can easily refer to them when needed.
It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
IBM Cognos Analytics logo

Business intelligence suite

Features

Total

IBM Cognos Analytics logo
Google Analytics 360 logo

11

22

48

features in common

11

features in common

IBM Cognos Analytics logo

IBM Cognos Analytics user ratings

Functionality

4.2
(139)

Top features

  • Performance Metrics

    5.0

  • Data Quality Control

    5.0

  • Scorecards

    5.0

Google Analytics 360 logo

Google Analytics 360 user ratings

Functionality

4.6
(8K)

Top features

  • Augmented Analytics

    5.0

  • Data Aggregation

    4.8

  • Reporting/Analytics

    4.7

Pricing

Starting from

$10

Value for money

IBM Cognos Analytics logo
3.9

0.8

Google Analytics 360 logo
4.7