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Google Analytics Alternatives

How do Google Analytics alternatives compare?

TapClicks and ClicData stand out as its top competitors based on similarity, popularity and user reviews. When comparing Google Analytics to its top 100 alternatives, PayPal has the highest rating, with Google Analytics and Jira coming in 2nd and 3rd. PayPal has the most reviews with a total of 21,443, while Google Analytics has 6,327. Users say PayPal tops the list for value for money followed by Google Analytics and Jira. Users also say PayPal and Pipedrive are the easiest to use, while Google Analytics takes 3rd place.

What are the top 5 alternatives to Google Analytics?


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Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Top 100 Alternatives & Competitors to Google Analytics

TapClicks

4.3
(168)

A Unified Marketing Operations Platform Powered By Your Data

Features

Total

16

68

30

features in common

16

features in common

TapClicks' unique features

  • Campaign Tracking

  • Lead Management

  • Scorecards

  • Task Management

Google Analytics' unique features

  • Dashboard Creation

  • Reporting & Statistics

  • Alerts/Notifications

  • Product Data Management

Starting from

$79/month

Value for money

4.1

0.6

4.7

What users say about TapClicks' value for money

The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.

JP

Jennifer P.

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

AR

Anonymous Reviewer

ClicData

4.6
(123)

Data and Business Intelligence platform

Features

Total

22

100

30

features in common

22

features in common

ClicData's unique features

  • Forecasting

  • Profitability Analysis

  • Social Media Integration

  • Strategic Planning

Google Analytics' unique features

  • Customizable Reports

  • Product Data Management

  • Third Party Integrations

  • Funnel Analysis

Starting from

$71/month

Value for money

4.5

0.2

4.7

What users say about ClicData's value for money

The team there have been fantastic in helping us get set up with various dashboards and we’re now in a position we have a good chunk of all of our reporting coming through ClicData.

EG

Elliot G.

Both the product, which keeps growing, and the technical support are great to work with. I love the product and will continue to use it.

KP

Kevin P.

Domo

4.2
(189)

Connecting people with the data they need to drive business

Features

Total

13

109

30

features in common

13

features in common

Domo's unique features

  • Scheduled / Automated Reports

  • Customizable Branding

  • Cash Management

  • Consolidation/Roll-Up

Google Analytics' unique features

  • Reporting & Statistics

  • Site Search Tracking

  • Product Data Management

  • Third Party Integrations

Value for money

3.9

0.8

4.7

What users say about Domo's value for money

It seems like the functionality and data representation is limitless. The visualizations are great and clients love to see their data this way.

IW

Ivan W.

I like the Run Dataflow feature that was just added, it's been a huge lifesaver. It used to take so much time managing all the steps one by one, but now it's so much straightforward.

WY

William Y.

AgencyAnalytics

4.9
(101)

The All-In-One Marketing Reporting Platform for Agencies.

Features

Total

20

66

30

features in common

20

features in common

AgencyAnalytics' unique features

  • Google Analytics Integration

  • Multi-Campaign

  • Mobile Keywords

  • Marketing Reports

Google Analytics' unique features

  • Alerts/Notifications

  • User Interaction Tracking

  • Product Data Management

  • Site Search Tracking

Starting from

$10/month

Value for money

4.8

0.1

4.7

What users say about AgencyAnalytics' value for money

The simplicity and ease of use. Agency Analytics has help us make our customer's experience simple and yet amazing.

BH

Brandon H.

My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.

Muhammad T.

Yurbi

(0)

Bring Your Data to Life

Features

Total

16

58

30

features in common

16

features in common

Yurbi's unique features

  • Summary Reports

  • Scorecards

  • Monitoring

  • Metadata Management

Google Analytics' unique features

  • Site Search Tracking

  • User Interaction Tracking

  • Customer Segmentation

  • Third Party Integrations

Caspio

4.6
(136)

Build online database applications without coding.

Features

Total

16

323

30

features in common

16

features in common

Caspio's unique features

  • Visual Modeling

  • Treatment Planning

  • Integrated Development Environment

  • Historical Reporting

Google Analytics' unique features

  • Site Search Tracking

  • User Interaction Tracking

  • Customer Segmentation

  • Usage Tracking/Analytics

Starting from

$100/month

Value for money

4.4

0.3

4.7

What users say about Caspio's value for money

Caspio was great to use. It took us very little time to learn it and we were able to build a secure database that provides great information to our students.

KM

Kevin M.

The great news is that if you aren't a programmer they have a great Managed Application Services Team that will do the work for you.

tb

tim b.

Features

Total

16

65

30

features in common

16

features in common

Klipfolio's unique features

  • Key Performance Indicators

  • Multi-Campaign

  • Role-Based Permissions

  • Sales Reports

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Starting from

$99/month

Value for money

4.7
4.7

What users say about Klipfolio's value for money

Klipfolio is an outstanding solution for organizations that are eager to visualize their performance measures in completely flexible and customized ways.

Scott P.

The help chat box is amazing and always just a click away. People they have working there have been super helpful and friendly, and really walk you through any coding help you need.

Connie T.

Jira

4.4
(11K)

Project & Issue Tracking Software - See why we're #1!

Features

Total

13

149

30

features in common

13

features in common

Jira's unique features

  • Ad hoc Analysis

  • Multi-Channel Marketing

  • Continuous Deployment

  • Budgeting/Forecasting

Google Analytics' unique features

  • User Interaction Tracking

  • Behavior Tracking

  • Performance Metrics

  • Usage Tracking/Analytics

Starting from

$7/month

Value for money

4.2

0.5

4.7

What users say about Jira's value for money

It is an outstanding platform easy to use, with a great UI design, and wide range of customization and con configuration.

LD

Luis D.

It is so easy to get started with Jira. They have awesome integrations into other atlassian products as well (we were using Trello before) so switching to Jira was almost seamless.

AA

Ameer A.

Wrike

4.2
(1.6K)

Manage your projects from start to finish with Wrike

Features

Total

16

283

30

features in common

16

features in common

Wrike's unique features

  • No-Code

  • Mobile Access

  • Campaign Management

  • Projections

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Starting from

$9.8/month

Value for money

4.0

0.7

4.7

What users say about Wrike's value for money

The benefit of having all in one place is a great promise. And helps a lot that the entire team is using one single place for all organizational stuff.

Tigran K.

I also love that they added a free plan for people to try out the platform before committing. But what I love the most is the new templates feature.

Tigran K.

Zoho Analytics

4.3
(226)

Self-service BI and Analytics platform

Features

Total

16

72

30

features in common

16

features in common

Zoho Analytics' unique features

  • Visual Analytics

  • Database Support

  • Self Service Data Preparation

  • Streaming Analytics

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Starting from

$30/month

Value for money

4.3

0.4

4.7

What users say about Zoho Analytics' value for money

The customer service is very responsive, you can keep in touch by just leaving a message in the chat window. It is a very affordable solution for the creation of sophisticated reports with ease.

AJ

Anil J.

The tool has been very helpful in generating project reports, integrating data and allowing our operation team to gain greater insight into our client's needs.

AR

Anonymous Reviewer

Smartsheet

4.5
(2.2K)

An online work execution platform for any size organization.

Features

Total

12

202

30

features in common

12

features in common

Smartsheet's unique features

  • Workflow Management

  • Multiple Projects

  • Customizable Templates

  • Patient Records Management

Google Analytics' unique features

  • Reporting & Statistics

  • Product Data Management

  • Performance Metrics

  • Referral Tracking

Starting from

$7/month

Value for money

4.3

0.4

4.7

What users say about Smartsheet's value for money

The project being web-based helps to share information with other members of the team. The ability to export to various formats, as well as get team updates is a huge benefit.

RN

Roger N.

I then took the Smartsheet training to be certified and that opened my eyes to the power of the tool (and also to the fact that the sheets I hated were users in our company using it very, very WRONG).

Steve M.

AnswerRocket

4.6
(14)

AI-powered business analytics and visualization solution

Features

Total

13

76

30

features in common

13

features in common

AnswerRocket's unique features

  • AB Testing

  • Process/Workflow Automation

  • Mobile Dashboards

  • Match & Merge

Google Analytics' unique features

  • Widgets

  • Funnel Analysis

  • Keyword Tracking

  • Product Data Management

9 Spokes

4.8
(9)

Smart business management in one-tab.

Features

Total

7

35

30

features in common

7

features in common

9 Spokes' unique features

  • Trend / Problem Indicators

  • Scorecards

  • Sales Reports

  • Functions/Calculations

Google Analytics' unique features

  • Reporting & Statistics

  • User Interaction Tracking

  • Real Time Data

  • API

Grow

4.6
(232)

Make data-driven decisions.

Features

Total

14

55

30

features in common

14

features in common

Grow's unique features

  • Summary Reports

  • Content Management

  • Reporting/Analytics

  • Marketing Reports

Google Analytics' unique features

  • Site Search Tracking

  • User Interaction Tracking

  • Alerts/Notifications

  • Third Party Integrations

Value for money

4.3

0.4

4.7

What users say about Grow's value for money

They add useful features on a regular basis and have an amazing support team that is quick to help with any issues that arise.

AR

Anonymous Reviewer

The support is always super fast and helpful and they are happy if you tell them which features you'd love to have in the future.

CT

Christopher T.

Datadog

4.6
(109)

Cloud-Scale Monitoring Platform For Metrics, Traces, & Logs

Features

Total

10

102

30

features in common

10

features in common

Datadog's unique features

  • Anomaly Detection

  • Disaster Recovery

  • Web-Application Security

  • Process/Workflow Automation

Google Analytics' unique features

  • Widgets

  • User Interaction Tracking

  • Customer Segmentation

  • Usage Tracking/Analytics

Starting from

$15/month

Value for money

4.2

0.5

4.7

What users say about Datadog's value for money

Datadog is an amazing cloud monitoring solution that provides great insight and alerting for our platform.

AR

Anonymous Reviewer

So nice to have that event stream and subscriptions. And it's very easy to share your findings with colleagues.

DK

Dmitry K.

Features

Total

9

44

30

features in common

9

features in common

Adverity's unique features

  • Dashboard

  • Multi-Channel Marketing

  • Social Media Monitoring

  • Marketing Reports

Google Analytics' unique features

  • Reporting & Statistics

  • Keyword Tracking

  • Customizable Reports

  • Customer Segmentation

Starting from

$1

Value for money

4.3

0.4

4.7

What users say about Adverity's value for money

Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.

AR

Anonymous Reviewer

Connectivity with every ad platform and keeping the record of extracts and import is amazing. Support is really good and quick.

CD

Chander Dhar S.

Qrvey

4.8
(4)

Cloud-based business analytics & data visualization platform

Features

Total

17

99

30

features in common

17

features in common

Qrvey's unique features

  • Role-Based Permissions

  • Strategic Planning

  • Ad hoc Query

  • Modeling & Simulation

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Informer

4.8
(57)

Business analytics system for education & insurance sectors

Features

Total

10

41

30

features in common

10

features in common

Informer's unique features

  • Sales Reports

  • Visual Discovery

  • Data Connectors

  • Public Dashboards

Google Analytics' unique features

  • Access Controls/Permissions

  • Product Data Management

  • Customer Segmentation

  • Real Time Reporting

Value for money

4.8

0.1

4.7

What users say about Informer's value for money

Everyone that I have worked with, from sales through support has always been prompt, polite, and most important, very helpful.

MC

MontE C.

Creating custom expressions for those fields that you need within a specific mapping. Amazing visually and gives you a great end result.

Kevin F. C.

Adaptive Planning

4.5
(173)

Enterprise planning software for agile budgeting & reporting

Features

Total

12

103

30

features in common

12

features in common

Adaptive Planning's unique features

  • Member Database

  • Scorecards

  • Consolidation/Roll-Up

  • Task Progress Tracking

Google Analytics' unique features

  • Widgets

  • Product Data Management

  • Third Party Integrations

  • Referral Tracking

Starting from

$15,000

Value for money

4.3

0.4

4.7

What users say about Adaptive Planning's value for money

I feel the printing capabilities can be improved, along with the clarity of the printing itself. The customer service on this product is outstanding.

SO

Steve O.

Strong, secure environment - clearly developed with an appreciation of how to treat company sensitive data. Appropriate security levels are easily established and maintained.

SW

Stephen W.

Intellicus

4.3
(18)

Business intelligence & analytics platform for enterprise

Features

Total

17

74

30

features in common

17

features in common

Intellicus' unique features

  • Data Extraction

  • Streaming Analytics

  • Ad hoc Analysis

  • Single Sign On

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Toucan Toco

4.9
(8)

Destroyers of Data Friction

Features

Total

16

70

30

features in common

16

features in common

Toucan Toco's unique features

  • Drag & Drop

  • Activity Dashboard

  • Natural Language Search

  • Self-service Analytics

Google Analytics' unique features

  • Site Search Tracking

  • Widgets

  • Customer Segmentation

  • Product Data Management

Heap

4.5
(30)

Digital Insights Platform

Features

Total

16

36

30

features in common

16

features in common

Heap's unique features

  • Campaign Tracking

  • Channel Attribution

  • Marketing Reports

  • Data Connectors

Google Analytics' unique features

  • Funnel Analysis

  • Widgets

  • Time on Site Tracking

  • Real Time Reporting

Value for money

4.6

0.1

4.7

What users say about Heap's value for money

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

AR

Anonymous Reviewer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

AR

Anonymous Reviewer

Sisense

4.5
(357)

BI & dashboard software for multiple, large data sets

Features

Total

23

99

30

features in common

23

features in common

Sisense's unique features

  • Machine Learning

  • Customizable Branding

  • Strategic Planning

  • Quantitative Analysis

Google Analytics' unique features

  • Product Data Management

  • Usage Tracking/Analytics

  • Funnel Analysis

  • Customer Segmentation

Value for money

4.4

0.3

4.7

What users say about Sisense's value for money

The comprehensive training materials their support team offers was great and is a continued asset when there is something that I do not understand. The tool itself is powerful and intuitive.

CB

Chris B.

Community and company are extremely responsive regarding additional features and support. Speed of the application and the usefulness of the analytics are fantastic.

AR

Anonymous Reviewer

Chartio

4.5
(36)

We Made SQL Visual

Features

Total

22

73

30

features in common

22

features in common

Chartio's unique features

  • Financial Reporting

  • Role-Based Permissions

  • Real Time Monitoring

  • Activity Dashboard

Google Analytics' unique features

  • Interactive Reports

  • Widgets

  • Product Data Management

  • Funnel Analysis

Value for money

4.4

0.3

4.7

What users say about Chartio's value for money

The customer service is a great team which are willing and helpful to make your business grow and succeed.

AR

Anonymous Reviewer

The ease of use makes it learning and fun experience and also making it easy and reliable for people to use.

AR

Anonymous Reviewer

Looker

4.6
(140)

Analytics Evolved

Features

Total

20

107

30

features in common

20

features in common

Looker's unique features

  • Data Discovery

  • Embeddable Maps

  • Radial Mapping

  • Scheduled / Automated Reports

Google Analytics' unique features

  • Funnel Analysis

  • Reporting & Statistics

  • Product Data Management

  • Pageview Tracking

Value for money

4.3

0.4

4.7

What users say about Looker's value for money

Small errors are hard to troubleshoot and result in not using the dashboard much. No SQL CLI makes it disappointing for power users.

AR

Anonymous Reviewer

This software has the best support chat ever. They are very knowledgeable and helpful in trying to help in whatever situation you find yourself in.

KZ

Kate Z.

Tableau

4.5
(1.5K)

Business intelligence & analytics

Features

Total

15

132

30

features in common

15

features in common

Tableau's unique features

  • Task Management

  • Scorecards

  • Radial Mapping

  • Data Security

Google Analytics' unique features

  • Site Search Tracking

  • Reporting & Statistics

  • Customer Segmentation

  • Product Data Management

Value for money

4.2

0.5

4.7

What users say about Tableau's value for money

I love that the tool is so easy to use and it turns data into a manageable and easy to digest appearance. It manages to make data fun to look at, and it's really easy to work with.

EA

Edward A.

One of Tableau's greatest advantages is the ability to connect to many different data sources and combine them into one nice dashboard where users can find the necessary information.

Pawe P.

XLReporting

4.5
(8)

Improve your reporting and budgeting

Features

Total

8

50

30

features in common

8

features in common

XLReporting's unique features

  • Customizable Dashboard

  • Quantitative Analysis

  • Scenario Planning

  • Goal Setting / Tracking

Google Analytics' unique features

  • Widgets

  • Keyword Tracking

  • Real Time Data

  • Funnel Analysis

Datameer

4.0
(5)

Transform Data in Snowflake

Features

Total

8

44

30

features in common

8

features in common

Datameer's unique features

  • Activity Tracking

  • Metadata Management

  • Data Mapping

  • Drag & Drop

Google Analytics' unique features

  • Widgets

  • Keyword Tracking

  • Referral Tracking

  • Ad hoc Reporting

QlikView

4.3
(164)

Guided analytics apps for business insight

Features

Total

13

37

30

features in common

13

features in common

QlikView's unique features

  • Data Analysis Tools

  • Multiple Data Sources

  • Data Connectors

  • Financial Reporting

Google Analytics' unique features

  • Widgets

  • Behavior Tracking

  • Keyword Tracking

  • Product Data Management

Starting from

$1,350

Value for money

4.2

0.5

4.7

What users say about QlikView's value for money

Has a multitude of options to enable the creation of complex dashboards. Fantastic online community providing excellent support and guidance.

Paul N.

I have being worked with QlikView for last 5 years and It was one of the best BI tools in the world. The level of slice and dice is amazing.

Tharindu R.

IBM Cognos Analytics

4.1
(122)

Business intelligence suite

Features

Total

4

21

30

features in common

4

features in common

IBM Cognos Analytics' unique features

  • Dashboard

  • Forecasting

  • OLAP

  • Relational Display

Google Analytics' unique features

  • Real Time Data

  • Widgets

  • Access Controls/Permissions

  • Time on Site Tracking

Value for money

3.9

0.8

4.7

What users say about IBM Cognos Analytics' value for money

Combined with a proper balance between ease of use and customization when developing and an affordable licensing model, Cognos was a superb choice.

CR

CHANDAR R.

The space usage for this software is to high. The IBM Windows services is slow on startup and service errors can be very difficult to diagnose due to bad log structure or description.

EL

Eddy L.

Hubble

4.6
(76)

Reporting, analytics & planning for JD Edwards and Oracle

Features

Total

9

62

30

features in common

9

features in common

Hubble's unique features

  • Expense Tracking

  • Multi-Currency

  • Income & Balance Sheet

  • Reporting/Analytics

Google Analytics' unique features

  • Widgets

  • User Interaction Tracking

  • Referral Tracking

  • Alerts/Notifications

Value for money

4.4

0.3

4.7

What users say about Hubble's value for money

User friendly and great templates. Customer service is always very helpful to resolve any issue we may have.

BT

Beth T.

User friendly and great templates. Customer service is always very helpful to resolve any issue we may have.

MP

Marianna P.

Qlik Sense

4.4
(182)

End-to-end data analytics platform

Features

Total

17

125

30

features in common

17

features in common

Qlik Sense's unique features

  • Statistical Process Control

  • Point of Sale (POS)

  • Metadata Management

  • Content Management

Google Analytics' unique features

  • Behavior Tracking

  • User Interaction Tracking

  • Time on Site Tracking

  • Usage Tracking/Analytics

Starting from

$30/month

Value for money

4.2

0.5

4.7

What users say about Qlik Sense's value for money

When I first used qliksense server I loved it very much. The UI is very good and impressive.

AR

Amol R.

I love the analytics sections in Qlik Sense; it is super interesting and easy to conclude by viewing its analytics. The best thing is that I can easily install it and accumulate my data into it.

Nadeemur R.

Baremetrics

3.3
(3)

Subscription analytics & insights for Stripe,Braintree +more

Features

Total

4

10

30

features in common

4

features in common

Baremetrics' unique features

  • Scheduled / Automated Reports

  • Financial Reporting

  • Customizable Dashboard

  • Activity Dashboard

Google Analytics' unique features

  • Real Time Data

  • Widgets

  • User Interaction Tracking

  • Time on Site Tracking

Databox

4.7
(159)

Mobile-first KPI dashboards

Features

Total

20

94

30

features in common

20

features in common

Databox's unique features

  • Predictive Analytics

  • In-App Events Tracking

  • Conversion Rate Optimization

  • Strategic Planning

Google Analytics' unique features

  • Time on Site Tracking

  • Widgets

  • User Interaction Tracking

  • Usage Tracking/Analytics

Starting from

$89/month

Value for money

4.6

0.1

4.7

What users say about Databox's value for money

Plus, being able to schedule snapshots be sent to Slack and email, etc. is great. I also love the goals feature, being able to put our metrics into context like this is great.

Michael G.

I started using DataBox while they were in beta and it was great. The app is wonderful and the support team is great too.

LL

Lucas L.

Google Data Studio

4.4
(124)

Interactive dashboard reporting and data visualization tool

Features

Total

7

16

30

features in common

7

features in common

Google Data Studio's unique features

  • Real Time Analytics

  • Drag & Drop

  • Customizable Branding

  • Dashboard

Google Analytics' unique features

  • Widgets

  • User Interaction Tracking

  • Conversion Tracking

  • Alerts/Notifications

Value for money

4.8

0.1

4.7

What users say about Google Data Studio's value for money

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.

AR

Anonymous Reviewer

What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).

RG

ROMARIO G.

Mode

4.6
(84)

Cloud-based BI tool for data analysis and visualization

Features

Total

13

60

30

features in common

13

features in common

Mode's unique features

  • Key Performance Indicators

  • Data Blending

  • Single Page View

  • Marketing Reports

Google Analytics' unique features

  • User Interaction Tracking