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Microsoft Power BI vs Whatagraph Comparison (2026)

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Microsoft Power BI logo

Microsoft Power BI

Whatagraph logo

Whatagraph

Overview

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. It enables marketing teams to consolidate data from all channels, organize it, and turn it into dashboards and reports for internal analysis or external sharing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

199

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.8K

5

4

3

2

1

1.2K

611

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.4

84

5

4

3

2

1

46

30

4

1

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

Pros

“As a Business Analyst, I appreciate its intuitive drag-and-drop interface, extensive visualization options, and seamless integration with Microsoft products such as Excel, SQL Server, Azure, and Teams.”
GI

Gabriel I.

BA

“Power Query is particularly useful for cleaning and transforming data, while the visualization and filtering tools make reports practical for both detailed analysis and management presentations.”
FD

Félix D.

Designer

“It has helped me replace several manual reporting steps and made information easier to explore through filters and interactive dashboards. Although advanced modeling takes time to master, Power BI is a powerful and valuable reporting tool.”
FD

Félix D.

Designer

Pros

“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.”
Verified reviewer profile picture

Zachary W.

Enterprise Account Manager

“I have used Whatagraph for cross channel reporting for my book of business for almost a year now.”
Verified reviewer profile picture

Zachary W.

Enterprise Account Manager

“Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights.”
Verified reviewer profile picture

Roberto G.

ITI Project manager

Cons

“Performance can also become an issue with large datasets; once your model grows beyond a certain size, you start hitting refresh timeouts and slow visual rendering unless you invest time in optimization(aggregations, composite models).”
CA

Charumathi A.

Data Engineer

“Advanced features such as DAX formulas and data modeling have a steep learning curve and can be difficult for beginners to master.”
Verified reviewer profile picture

Sarah J.

Support Specialist

“Large models can consistently hit refresh timeout limits or memory constraints, which can lead to service interruptions when working on projects or testing current displays”
NB

Nicholas B.

Actuary

Cons

“I told them over 60 Times to never call here again. If youre going to make a free trial, your going to get coldcalled for >2 Years”
FM

Felix M.

MD

“My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process.”
SS

Sarah S.

Team lead for Facebook ads

“Minor glitches in the software.”
JS

John S.

SEO Strategist

  • Vendor responds to reviews
  • Last review5 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features46
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Mining
  • Data Modeling
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Geographic Maps
  • High Volume Processing
  • Historical Reporting
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Reports
  • KPI Monitoring
  • Marketing Automation
  • Marketing Reports
  • Mobile Access
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Natural Language Search
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Status Tracking
  • Tagging
  • Task Scheduling
  • Template Management
  • Templates
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Total features95
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Behavior Analytics
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Mining
  • Data Modeling
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • File Sharing
  • Financial Reporting
  • Forecasting
  • Functions/Calculations
  • Geographic Maps
  • High Volume Processing
  • Historical Reporting
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Reports
  • KPI Monitoring
  • Marketing Automation
  • Marketing Reports
  • Mobile Access
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Natural Language Search
  • Performance Management
  • Performance Metrics
  • Private Dashboards
  • Public Dashboards
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Status Tracking
  • Tagging
  • Task Scheduling
  • Template Management
  • Templates
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

Integrations

  • Total integrations11
  • AccuRanker
  • ActiveCampaign
  • AdRoll
  • Ahrefs
  • Amazon API Gateway
  • Basis Technologies
  • BigCommerce
  • BigQuery
  • CTM
  • CallRail
  • Campaign Monitor by Marigold
  • Criteo
  • Dynamics 365
  • Facebook Business Suite
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • Google Sheets
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Klaviyo
  • LinkedIn for Business
  • Magento BI
  • Matomo
  • Meta for Business
  • Microsoft 365
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • OneDrive
  • Pinterest
  • Piwik PRO
  • QuickBooks Online
  • SE Ranking
  • SEOmonitor
  • Salesforce Sales Cloud
  • Semrush
  • Shopify
  • Simpli.fi
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twilio
  • Twitter/X
  • WooCommerce
  • YouTube
  • Total integrations39
  • AccuRanker
  • ActiveCampaign
  • AdRoll
  • Ahrefs
  • Amazon API Gateway
  • Basis Technologies
  • BigCommerce
  • BigQuery
  • CTM
  • CallRail
  • Campaign Monitor by Marigold
  • Criteo
  • Dynamics 365
  • Facebook Business Suite
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • Google Sheets
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • Klaviyo
  • LinkedIn for Business
  • Magento BI
  • Matomo
  • Meta for Business
  • Microsoft 365
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • OneDrive
  • Pinterest
  • Piwik PRO
  • QuickBooks Online
  • SE Ranking
  • SEOmonitor
  • Salesforce Sales Cloud
  • Semrush
  • Shopify
  • Simpli.fi
  • Snapchat for Business
  • Taboola
  • TikTok
  • Twilio
  • Twitter/X
  • WooCommerce
  • YouTube