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Tableau vs Whatagraph Comparison (2026)

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Tableau logo

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Whatagraph logo

Whatagraph

Overview

Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.

Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance. It enables marketing teams to consolidate data from all channels, organize it, and turn it into dashboards and reports for internal analysis or external sharing.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

199

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.3K

5

4

3

2

1

1.4K

769

92

19

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
80%
would recommend this app

4.4

84

5

4

3

2

1

46

30

4

1

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
72%
would recommend this app

Pros

“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Verified reviewer profile picture

Brian K.

Senior Director

“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Verified reviewer profile picture

Cara H.

Adjuster

“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL

Lauren L.

President

Pros

“Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.”
Verified reviewer profile picture

Zachary W.

Enterprise Account Manager

“I have used Whatagraph for cross channel reporting for my book of business for almost a year now.”
Verified reviewer profile picture

Zachary W.

Enterprise Account Manager

“Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights.”
Verified reviewer profile picture

Roberto G.

ITI Project manager

Cons

“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS

Mrwa S.

Senior Solutions Engineer

“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS

Robert S.

Data Analyst

“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB

Sachita B.

Student

Cons

“I told them over 60 Times to never call here again. If youre going to make a free trial, your going to get coldcalled for >2 Years”
FM

Felix M.

MD

“My team was making print screens, many excel sheets and sadly, a lot of human mistakes in the reporting process.”
SS

Sarah S.

Team lead for Facebook ads

“Minor glitches in the software.”
JS

John S.

SEO Strategist

  • Vendor responds to reviews
  • Last review7 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features149
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Association Discovery
  • Authentication
  • Automated Data Preparation
  • Bayesian Analysis
  • Behavior Analytics
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Tracking
  • Contextual Search
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Element Analytics
  • Email Management
  • Email Marketing
  • Embeddable Widget
  • Engagement Tracking
  • Event Logs
  • Event Triggered Actions
  • File Sharing
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • Heatmaps
  • High Volume Processing
  • Historical Reporting
  • Information Governance
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Automation
  • Marketing Reports
  • Master Data Management
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Dashboards
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Query and Conversational Analytics
  • Natural Language Search
  • OLAP
  • Performance Management
  • Performance Metrics
  • Performance Monitoring
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Server Monitoring
  • Single Page View
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Status Tracking
  • Storytelling
  • Strategic Planning
  • Survival Analysis
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User Management
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • Total features95
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Association Discovery
  • Authentication
  • Automated Data Preparation
  • Bayesian Analysis
  • Behavior Analytics
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Tracking
  • Contextual Search
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable CTAs
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Governance
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Modeling
  • Data Quality Control
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • Data Warehousing
  • Database Support
  • Demand Forecasting
  • Drag & Drop
  • Dynamic Content
  • ETL
  • Element Analytics
  • Email Management
  • Email Marketing
  • Embeddable Widget
  • Engagement Tracking
  • Event Logs
  • Event Triggered Actions
  • File Sharing
  • File Storage
  • Financial Reporting
  • For Education
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Generative AI
  • Geographic Maps
  • Heatmaps
  • High Volume Processing
  • Historical Reporting
  • Information Governance
  • Integration into Third Party Applications
  • Integrations Management
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Automation
  • Marketing Reports
  • Master Data Management
  • Media Analytics
  • Metadata Management
  • Mixed Methods Research
  • Mobile Dashboards
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Query and Conversational Analytics
  • Natural Language Search
  • OLAP
  • Performance Management
  • Performance Metrics
  • Performance Monitoring
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Regression Analysis
  • Relational Display
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Self Service Portal
  • Self-service Analytics
  • Sensitive Data Identification
  • Sentiment Analysis
  • Server Monitoring
  • Single Page View
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Status Tracking
  • Storytelling
  • Strategic Planning
  • Survival Analysis
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Trend Analysis
  • Trend/Problem Indicators
  • User Management
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

Integrations

  • Total integrations42
  • AWS Lambda
  • AccuRanker
  • ActiveCampaign
  • AdRoll
  • Agentforce
  • Ahrefs
  • Airtable
  • Amazon API Gateway
  • Amazon Redshift
  • Asset-Map
  • Basis Technologies
  • BigCommerce
  • BigQuery
  • CTM
  • CallRail
  • Campaign Monitor by Marigold
  • Collibra
  • Control-M
  • Criteo
  • Databricks
  • Dataslayer
  • Ellucian Student
  • Facebook Business Suite
  • Five9
  • Forsta
  • Funnel
  • Google Ads
  • Google Analytics 360
  • Google Cloud Storage
  • Google Search Console
  • Google Sheets
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IBM SPSS Statistics
  • Instagram
  • Iterable
  • Jira
  • Klaviyo
  • LinkedIn for Business
  • Magento BI
  • MariaDB
  • Matomo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • MongoDB
  • MuleSoft Anypoint Platform
  • MySQL
  • Observe.AI
  • Oracle Database
  • Pinterest
  • Piwik PRO
  • PostgreSQL
  • Prodigal
  • Rock RMS
  • SAP HANA Cloud
  • SAP Sales Cloud
  • SE Ranking
  • SEOmonitor
  • Safetica
  • Sage Intacct
  • Semrush
  • Shopify
  • Simpli.fi
  • Snapchat for Business
  • Snowflake
  • Taboola
  • TikTok
  • TimeXtender
  • Twitter/X
  • WooCommerce
  • Workato
  • YouTube
  • Zapier
  • Zoho CRM
  • Zoho Notebook
  • Total integrations39
  • AWS Lambda
  • AccuRanker
  • ActiveCampaign
  • AdRoll
  • Agentforce
  • Ahrefs
  • Airtable
  • Amazon API Gateway
  • Amazon Redshift
  • Asset-Map
  • Basis Technologies
  • BigCommerce
  • BigQuery
  • CTM
  • CallRail
  • Campaign Monitor by Marigold
  • Collibra
  • Control-M
  • Criteo
  • Databricks
  • Dataslayer
  • Ellucian Student
  • Facebook Business Suite
  • Five9
  • Forsta
  • Funnel
  • Google Ads
  • Google Analytics 360
  • Google Cloud Storage
  • Google Search Console
  • Google Sheets
  • HubSpot CRM
  • HubSpot Marketing Hub
  • IBM SPSS Statistics
  • Instagram
  • Iterable
  • Jira
  • Klaviyo
  • LinkedIn for Business
  • Magento BI
  • MariaDB
  • Matomo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Excel
  • Microsoft Power BI
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • MongoDB
  • MuleSoft Anypoint Platform
  • MySQL
  • Observe.AI
  • Oracle Database
  • Pinterest
  • Piwik PRO
  • PostgreSQL
  • Prodigal
  • Rock RMS
  • SAP HANA Cloud
  • SAP Sales Cloud
  • SE Ranking
  • SEOmonitor
  • Safetica
  • Sage Intacct
  • Semrush
  • Shopify
  • Simpli.fi
  • Snapchat for Business
  • Snowflake
  • Taboola
  • TikTok
  • TimeXtender
  • Twitter/X
  • WooCommerce
  • Workato
  • YouTube
  • Zapier
  • Zoho CRM
  • Zoho Notebook