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Supermetrics vs Power My Analytics Comparison (2026)

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Good recommendations?

Supermetrics logo

Supermetrics

Power My Analytics logo

Power My Analytics

Overview

All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions. Supermetrics is used by +700k marketers in over 120 countries.

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

41.63

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.3

111

5

4

3

2

1

67

29

6

2

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
65%
would recommend this app

4.7

185

5

4

3

2

1

136

42

4

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

“I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting”
DG

Dina G.

Digital Marketing Manager

“It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials.”
CA

Chris A.

SVP Growth and Insight

“Setting up connectors is straightforward, and once the automations are in place, it saves a significant amount of time on manual reporting.”
PT

Paul T.

Traffic Manager

Pros

“The data connectors were intuitive to set up, and the platform delivered accurate, real-time data updates, which made building dashboards and tracking performance effortless.”
LF

Lorenzo F.

Marketing and Sales Manager

“A bit limited in connections, such as Google Sheets, needed for several situations where a standard connection doesn't exist.”
Verified reviewer profile picture

Olle A.

Founder

“I've been using Power My Analytics to connect my LinkedIn Pages data to Looker Studio, and the experience has been excellent.”
LF

Lorenzo F.

Marketing and Sales Manager

Cons

“It also loses connection multiple times.”
AJ

Andi J.

Web and Mobile Analytics Specialist

“I have noticed that sometimes there can be issues with loading some data sources and also sometimes I would like a little more control and flexibility in the report templates.”
Verified reviewer profile picture

Mayerly G.

bachelor

“The pricing structure can be complicated, and it may not be worthwhile for small businesses or individuals who only need access to a few data sources.”
KF

Kenneth F.

Accounting

Cons

“My main issue is perhaps more related to not fully understanding the data structure from one of the sources that I'm drawing data from.”
ZH

Zachariah H.

Head of Marketing

“What’s worse, their so-called "support" is an absolute joke—robotic, unresponsive, and utterly useless.”
NS

Nitsan S.

CEO

“Save yourself the headaches, frustration, and damage to your reputation.”
NS

Nitsan S.

CEO

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review20 days ago

Key features

  • Total features86
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Tracking
  • Charting
  • Client Management
  • Conversion Tracking
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • ETL
  • ETL - Extract Transfer Load
  • Engagement Tracking
  • Forecasting
  • Functions/Calculations
  • Historical Reporting
  • In-Database Processing
  • Integration Management
  • Integrations Management
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pre-built Connectors
  • Private Dashboards
  • Public Dashboards
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Single Page View
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Status Tracking
  • Tag Management
  • Third-Party Integrations
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Web Data Extraction
  • Website Analytics
  • Total features45
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Auto Extraction
  • Automated Scheduling
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Tracking
  • Charting
  • Client Management
  • Conversion Tracking
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Quality Control
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehouse
  • ETL
  • ETL - Extract Transfer Load
  • Engagement Tracking
  • Forecasting
  • Functions/Calculations
  • Historical Reporting
  • In-Database Processing
  • Integration Management
  • Integrations Management
  • KPI Monitoring
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Pre-built Connectors
  • Private Dashboards
  • Public Dashboards
  • Query Builder
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Single Page View
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Status Tracking
  • Tag Management
  • Third-Party Integrations
  • Trend Analysis
  • Version Control
  • Visual Analytics
  • Web Data Extraction
  • Website Analytics

Integrations

  • Total integrations64
  • AT Internet Web Analytics
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Adtraction
  • Ahrefs
  • AppsFlyer
  • Awin
  • BigQuery
  • Bing Webmaster
  • Brevo
  • CallRail
  • Campaign Monitor by Marigold
  • Celtra
  • Clockify
  • Criteo
  • Glassdoor
  • Google AdSense
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Google Search Console
  • Google Trends
  • Haiilo
  • Harvest
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • Instagram
  • Klaviyo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Monetize SSP
  • Omnisend
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • Pinterest
  • Piwik PRO
  • Quantcast
  • RTB House Personalized Retargeting
  • Rakuten Advertising
  • Readpeak
  • Salesforce Marketing Cloud
  • Salesforce Platform
  • Semrush
  • Shopify
  • Shopify Plus
  • Similarweb
  • Simplesat
  • Slack
  • Snapchat for Business
  • Snowflake
  • Sprout Social
  • StackAdapt
  • Stripe Payments
  • Taboola
  • TikTok
  • Trustpilot
  • Twitter/X
  • Vimeo
  • YouTube
  • Total integrationsN/A
  • AT Internet Web Analytics
  • ActiveCampaign
  • AdRoll
  • Adjust
  • Adobe Analytics
  • Adtraction
  • Ahrefs
  • AppsFlyer
  • Awin
  • BigQuery
  • Bing Webmaster
  • Brevo
  • CallRail
  • Campaign Monitor by Marigold
  • Celtra
  • Clockify
  • Criteo
  • Glassdoor
  • Google AdSense
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Google Search Console
  • Google Trends
  • Haiilo
  • Harvest
  • HubSpot Content Hub
  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot Service Hub
  • Instagram
  • Klaviyo
  • Meta for Business
  • Microsoft Advertising
  • Microsoft Azure
  • Microsoft Monetize SSP
  • Omnisend
  • Outbrain Direct Response (ODR) by Teads
  • PayPal Payments
  • Pinterest
  • Piwik PRO
  • Quantcast
  • RTB House Personalized Retargeting
  • Rakuten Advertising
  • Readpeak
  • Salesforce Marketing Cloud
  • Salesforce Platform
  • Semrush
  • Shopify
  • Shopify Plus
  • Similarweb
  • Simplesat
  • Slack
  • Snapchat for Business
  • Snowflake
  • Sprout Social
  • StackAdapt
  • Stripe Payments
  • Taboola
  • TikTok
  • Trustpilot
  • Twitter/X
  • Vimeo
  • YouTube