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Google Analytics 360 vs Power My Analytics Comparison (2026)

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Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Easily integrate metrics into your favorite data visualization, spreadsheet, analytics, and warehousing tools.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

41.63

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.7

183

5

4

3

2

1

136

40

4

1

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”
BD

Bharati D.

Director

Pros

“The data connectors were intuitive to set up, and the platform delivered accurate, real-time data updates, which made building dashboards and tracking performance effortless.”
LF

Lorenzo F.

Marketing and Sales Manager

“A bit limited in connections, such as Google Sheets, needed for several situations where a standard connection doesn't exist.”
Verified reviewer profile picture

Olle A.

Founder

“I've been using Power My Analytics to connect my LinkedIn Pages data to Looker Studio, and the experience has been excellent.”
LF

Lorenzo F.

Marketing and Sales Manager

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“My main issue is perhaps more related to not fully understanding the data structure from one of the sources that I'm drawing data from.”
ZH

Zachariah H.

Head of Marketing

“There's seemingly no way of calculating CoGs at the order level, and reports are often missing data...”
ZC

Zachary C.

Director

“There's seemingly no way of calculating CoGs at the order level, and reports are often missing data...”
ZC

Zachary C.

Director

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Auto Extraction
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Source Connectors
  • Data Visualization
  • Data Warehouse
  • ETL
  • Engagement Tracking
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Integrations Management
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets
  • Total features45
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Auto Extraction
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Aggregation and Publishing
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Quality Control
  • Data Source Connectors
  • Data Visualization
  • Data Warehouse
  • ETL
  • Engagement Tracking
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Integrations Management
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations4
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress
  • Total integrationsN/A
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress