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Tableau vs Fullstory Comparison (2026)
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Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
769
92
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.6
67
5
4
3
2
1
45
18
4
0
0
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Cara H.
Adjuster
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
Pros
“The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring.”
LH
Lorenq H.
VP of Operation
“The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.”
KC
Kyle C.
Product Manager
“Their customer support is also fantastic--super quick, responsive, helpful, etc.”
LH
Lorenq H.
VP of Operation
Cons
“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS
Mrwa S.
Senior Solutions Engineer
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
Cons
“It's a little difficult to get used to searching and filtering.”
BB
Blair B.
Software Developer
“Very pricey. ”
SS
Samantha S.
Office Manager
- Vendor responds to reviews
- Last review17 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Association Discovery
- Augmented Analytics
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Compliance Tracking
- Configurable Alerts
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Alerts
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Indexing
- Information Governance
- Integration into Third Party Applications
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Management
- Performance Metrics
- Performance Monitoring
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Regression Analysis
- Relational Display
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features154
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Association Discovery
- Augmented Analytics
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Compliance Tracking
- Configurable Alerts
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Alerts
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Indexing
- Information Governance
- Integration into Third Party Applications
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Language
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Management
- Performance Metrics
- Performance Monitoring
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Regression Analysis
- Relational Display
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations42
- AWS Lambda
- Adobe Target
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Claude
- Collibra
- Control-M
- Databricks
- Dataslayer
- Digistorm Funnel
- Dynamic Yield
- Ellucian Student
- Fin
- Five9
- Forsta
- Funnel
- Google Cloud Storage
- IBM SPSS Statistics
- Iterable
- Jira
- MacOS Big Sur
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- Perplexity
- PostgreSQL
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Snowflake
- Tealium Customer Data Hub
- TimeXtender
- Workato
- Zapier
- Zoho CRM
- Zoho Notebook
- Total integrations10
- AWS Lambda
- Adobe Target
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Claude
- Collibra
- Control-M
- Databricks
- Dataslayer
- Digistorm Funnel
- Dynamic Yield
- Ellucian Student
- Fin
- Five9
- Forsta
- Funnel
- Google Cloud Storage
- IBM SPSS Statistics
- Iterable
- Jira
- MacOS Big Sur
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- Perplexity
- PostgreSQL
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Snowflake
- Tealium Customer Data Hub
- TimeXtender
- Workato
- Zapier
- Zoho CRM
- Zoho Notebook
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