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Looker vs Fullstory Comparison (2026)
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Good recommendations?
Overview
Looker is a BI platform that makes it easy for business users and data analysts to find, explore and understand their business data.
Fullstory is a cloud-based behavioral data platform for web and mobile that auto-captures user interactions, delivering session.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
287
5
4
3
2
1
179
90
16
1
1
- Value for money
- Ease of use
- Features
- Customer support
81%
would recommend this app4.6
67
5
4
3
2
1
45
18
4
0
0
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible.”
Jake L.
Global Marketing Manager
“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS
Daniel S.
Project Lead
“It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.”
Jake L.
Global Marketing Manager
Pros
“The session recording features it has seemed far superior to any other product on the market that I have used or considered, especially given that it allows for live recordings/viewings/monitoring.”
LH
Lorenq H.
VP of Operation
“The difficulty in trying to find the specific sessions I'm looking for, would love some AI integration where I could just say what i'm looking for and have AI find me sessions rather than having to build out a logic tree to filter into what i'm looking for.”
KC
Kyle C.
Product Manager
“Their customer support is also fantastic--super quick, responsive, helpful, etc.”
LH
Lorenq H.
VP of Operation
Cons
“Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance.”
KH
Kira H.
Consultant
“The amount of data can be overwhelming and we find that a lot of clients won't look at the dashboards unless we're looking at it with them in a meeting.”
David V.
Lead Developer
“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL
James L.
Product Management
Cons
“It's a little difficult to get used to searching and filtering.”
BB
Blair B.
Software Developer
“Very pricey. ”
SS
Samantha S.
Office Manager
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features117
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Development
- Application Management
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Extraction
- Data Import/Export
- Data Management
- Data Modeling
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Alerts
- Embeddable Widget
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- Financial Reporting
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Form Analytics
- Forms Management
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Indexing
- Integration into Third Party Applications
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Location Monitoring
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- No-Code
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Regression Analysis
- Reminders
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Strategic Planning
- Streaming Analytics
- Tagging
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features154
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Development
- Application Management
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Cross Channel Attribution
- Customer Activity Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Extraction
- Data Import/Export
- Data Management
- Data Modeling
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Alerts
- Embeddable Widget
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- Financial Reporting
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Form Analytics
- Forms Management
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Indexing
- Integration into Third Party Applications
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Mobile Reporting
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Location Monitoring
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- No-Code
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Regression Analysis
- Reminders
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sensitive Data Identification
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Strategic Planning
- Streaming Analytics
- Tagging
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations17
- Adobe Target
- BigQuery
- Claude
- Digistorm Funnel
- Dynamic Yield
- Fin
- Google Ads
- Google Analytics 360
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- MacOS Big Sur
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Perplexity
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack
- Snowflake
- Stripe Payments
- Tealium Customer Data Hub
- Twitter/X
- Xero
- Zendesk Suite
- Total integrations10
- Adobe Target
- BigQuery
- Claude
- Digistorm Funnel
- Dynamic Yield
- Fin
- Google Ads
- Google Analytics 360
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- MacOS Big Sur
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Perplexity
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack
- Snowflake
- Stripe Payments
- Tealium Customer Data Hub
- Twitter/X
- Xero
- Zendesk Suite
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