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Tableau vs Heap Comparison (2026)
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Good recommendations?
Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
769
92
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.5
42
5
4
3
2
1
24
16
2
0
0
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Cara H.
Adjuster
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
Pros
“Integration is limited.”
chandan s.
Email Marketing Specialist
Cons
“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS
Mrwa S.
Senior Solutions Engineer
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
Cons
“I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing.”
Leana Y.
Marketing Director
“even if it presents itself as a better alternative to google analitics, it is however not easy to use”
DC
Daouda C.
webmaster
- Vendor responds to reviews
- Last review18 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Cohort Analysis
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Projections
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features91
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Attribution Modeling
- Audience Targeting
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Cohort Analysis
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Projections
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations42
- AB Tasty
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Appcues
- Asset-Map
- Attribution
- AxisRooms
- BigQuery
- Braze
- Collibra
- Control-M
- Databricks
- Dataslayer
- Delighted
- Ellucian Student
- Five9
- Fivetran
- Flagsmith
- Forsta
- Fullstory
- Funnel
- Google Cloud Storage
- Google Optimize
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- IBM SPSS Statistics
- Iterable
- Jira
- Kameleoon
- Klaviyo
- LaunchDarkly
- Looker
- MariaDB
- Marketo Engage
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- Oracle Eloqua Marketing Automation
- PostgreSQL
- Prodigal
- Product Fruits
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopify
- Snowflake
- Statsig
- Stripe Payments
- Tealium Customer Data Hub
- TimeXtender
- Twilio Segment
- Userflow
- Userlist
- VWO Insights
- Workato
- Zapier
- Zoho CRM
- Zoho Notebook
- Total integrations33
- AB Tasty
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Amazon Simple Storage Service (S3)
- Appcues
- Asset-Map
- Attribution
- AxisRooms
- BigQuery
- Braze
- Collibra
- Control-M
- Databricks
- Dataslayer
- Delighted
- Ellucian Student
- Five9
- Fivetran
- Flagsmith
- Forsta
- Fullstory
- Funnel
- Google Cloud Storage
- Google Optimize
- Hightouch
- HubSpot Agent Hub
- HubSpot CRM
- IBM SPSS Statistics
- Iterable
- Jira
- Kameleoon
- Klaviyo
- LaunchDarkly
- Looker
- MariaDB
- Marketo Engage
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- Oracle Database
- Oracle Eloqua Marketing Automation
- PostgreSQL
- Prodigal
- Product Fruits
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopify
- Snowflake
- Statsig
- Stripe Payments
- Tealium Customer Data Hub
- TimeXtender
- Twilio Segment
- Userflow
- Userlist
- VWO Insights
- Workato
- Zapier
- Zoho CRM
- Zoho Notebook
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