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Google Analytics 360 vs Heap Comparison

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Overview

Category Leaders

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

24000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8K

5

4

3

2

1

5.8K

1.9K

246

18

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

4.6

40

5

4

3

2

1

24

14

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Cons

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.

Cons

Unless you have a background as a developer, using this software can be really confusing.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review8 months ago

Key features

  • Total features48
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • In-App Events Tracking
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Private Dashboards
  • Product Data Management
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features90
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Funnel Analysis
  • In-App Events Tracking
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Private Dashboards
  • Product Data Management
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations1377
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations70
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

Alternatives

Explore similar apps

User reviews that mention these apps

AvatarImg
AvatarImg

Thad W.

Utilities, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Google Analytics 360 logo

Google Analytics 360

It's The Standard Analytics Solution for a Reason

Reviewed 5 years ago

I have been using Google Analytics for about 10 years and is my base website analytics tool. It doesn't do "everything" I need it to, but when paired with Heap, Google Tag Manager, Segment, and a few other tools you can squeeze and blend your site's data to your heart's content.

Pros

Its free, and does about 99% of what a general user needs and works well with the entire Google Suite. Its pretty easy to customize and when paired with Google Tag Manager you can track almost anything.

Cons

Navigating reports and blending data is clunky and it takes a fairly deep understanding of the product and strategy to really create actionable data.

KW
AvatarImg

Kajetan W.

Marketing and Advertising, self-employed

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

Share this review:

Heap logo

Heap

A unique tool but lack of docummentation

Reviewed 4 years ago

Overall it's very valuable but I'm not sure whats the current pricing but I've heard it may be overwhelming and it will take you some time to implement everything accordingly.

Pros

Heap gives you the unique opportunity to see the data and measure users' activity retroactively. This is super cool.

Cons

Lack of docummentation, sometimes I have trobules to understand how some things actually works and I have years of experience with other analytics tools like Google Analytics etc.

AvatarImg

Verified reviewer

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

Heap has paved the way for deeper analytics.

Reviewed 6 years ago

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Pros

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

Cons

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

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Ravi R.

Professional Training & Coaching, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Heap logo

Heap

Super powerful analytics, with a learning curve

Reviewed 6 years ago
Pros

Heap will track a TON of information about your website. Unlike most analytics tools that require you to know what you want to measure (and what questions to answer) before you can get any insights...Heap tracks almost everything from the start, so you can ask question later on and get smart insights returned to you. It goes further than Google Analytics....a good addition to what Google offers.

Cons

I found that the reporting interface isn't that intuitive. It's built for someone who is analytical and willing to learn how to query their system. I wish they would offer more standard reports for someone who doesn't have the time to built specific reports/queries.

DB
AvatarImg

Diego B.

Apparel & Fashion, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Heap logo

Heap

Top notch Google analytics alternative

Reviewed 5 years ago
Pros

Heap has been super useful in collecting more data for our marketing campaigns and optimization efforts than we originally had been getting from Google Analytics. Heap was pretty easy to setup but learning the new interface took some time.

Cons

What I liked least was some of the onboarding. I felt like it wasn't clear enough and it took a while for my site to get verified. Possibly my fault.

KM
AvatarImg

Kevin M.

Marketing and Advertising, 1-10 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Heap logo

Heap

Heap makes client analytics simple

Reviewed 7 years ago
Pros

Ease of setup No programming/coding required As an agency that sets up websites for our clients, Heap is way more user-friendly for us. PLus, we have a shorter client onboarding as to how to use Heap than with Google Analytics

Cons

The initial tutorial on how to create actions to measure could be clearer, but it's fairly user intuitive.

AvatarImg

Verified reviewer

Graphic Design, 1-10 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

Surprisingly Helpful

Reviewed 6 years ago

Very pleased with what it offers me in terms of analytics.

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

Cons

I wish the had a better description / website for themselves to describe all the features. They're kind of vague about what sets them apart unless you actually get a free trial.

JL
AvatarImg

Jason L.

Banking, 51-200 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Heap logo

Heap

Okay platform for basic analytics

Reviewed 2 years ago
Pros

Easy to use once initial set-up is complete.

Cons

Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved.

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Francisco M.

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

A must/have tool to understand user behaviour

Reviewed 7 years ago

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pros

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Cons

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

AvatarImg

Verified reviewer

Computer Software, 11-50 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

Heap Review

Reviewed 6 years ago

I've seen and tried different analytics tools. Each time our team spent to much time and efforts to support it and at the end it didn't worth the investment. Until we found Heap. Still under impression.

Pros

This is the product you can start using right away and you don't need to invest engineer's time to support it. It's really amazing that it tracks each action and you don't need to set in advance all you might need to track in the future. This is the app which finally works. Hands up for the people who created it.

Cons

Nothing. Maybe some additional options for segmentation. But this product has all the features which matter the most.

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chandan s.

Market Research, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

Heap logo

Heap

Heap Unmatched Visibility for Accelerated Decision-Making

Reviewed 3 years ago
Pros

Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Cons

It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited.

MM
AvatarImg

Marek M.

Telecommunications, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Heap logo

Heap

Finally, I can track everything that I couldn't track before

Reviewed 7 years ago
Pros

Really helpful analytics tool. I'm not too advanced in terms of javascript/jquery and this tool helps me to track all the events and parts of the websites interfaces on a level I couldn't afford to do this before.

Cons

Might be a bit complicated on the beginning, but the intro tutorial is pretty nice and everything that you need to know from the beginning is included there.

ZC
AvatarImg

Zach C.

Program Development, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Heap logo

Heap

Exactly what analytics should be like!

Reviewed 6 years ago
Pros

Using heap to do analytics was a dream come true - being able to look at what's gone on in the past as well as set up custom goals with such ease was a treat as well as creating custom reports perfectly

Cons

The only real problem that we had with heap was the prohibitively high price tag :( That being said at this stage you can get an upgraded plan by having the logo on your page so that's a good option for smaller businesses.

AvatarImg

Verified reviewer

Media Production, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Heap logo

Heap

Never loose your web analytics history

Reviewed 6 years ago
Pros

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Cons

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

DC
AvatarImg

Daouda C.

Broadcast Media, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

heap review

Reviewed 2 years ago
Pros

heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website

Cons

even if it presents itself as a better alternative to google analitics, it is however not easy to use

KP
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Khushbu P.

Information Technology and Services, 201-500 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Heap logo

Heap

Great alternative to Google Analytics

Reviewed a year ago
Pros

Heap is really powerful web analytics platform that creates custom dashboards for retrieving the data. The thing I love about this platform is its extensive visualization capabilities. It tracks the user behavior at each step of the journey and helps in CRO.

Cons

The cost of the tool can be a lot higher for small businesses

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Rob H.

Internet, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Heap logo

Heap

A More Intuitive GA Alternative

Reviewed 5 years ago

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Pros

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Cons

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

PG
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Paulo G.

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Heap logo

Heap

The no-brainer go-to when it comes to understanding your UX

Reviewed 4 years ago

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Pros

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility...

Cons

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't...