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Looker vs Microsoft Power BI Comparison (2026)

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Looker logo

Looker

Microsoft Power BI logo

Microsoft Power BI

Overview

Looker is a BI platform that makes it easy for business users and data analysts to find, explore and understand their business data.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

287

5

4

3

2

1

179

90

16

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.6

1.8K

5

4

3

2

1

1.2K

612

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

“This really helps with board reporting, taking the sting out of having to trawl GA4 and export and make accessible.”
Verified reviewer profile picture

Jake L.

Global Marketing Manager

“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS

Daniel S.

Project Lead

“It now automates a large amount of marketing analytics reporting with few issues, saving serious staff time.”
Verified reviewer profile picture

Jake L.

Global Marketing Manager

Pros

“As a Business Analyst, I appreciate its intuitive drag-and-drop interface, extensive visualization options, and seamless integration with Microsoft products such as Excel, SQL Server, Azure, and Teams.”
GI

Gabriel I.

BA

“Power Query is particularly useful for cleaning and transforming data, while the visualization and filtering tools make reports practical for both detailed analysis and management presentations.”
FD

Félix D.

Designer

“It has helped me replace several manual reporting steps and made information easier to explore through filters and interactive dashboards. Although advanced modeling takes time to master, Power BI is a powerful and valuable reporting tool.”
FD

Félix D.

Designer

Cons

“Query Performance Delays,When querying massive unaggregated datasets or complex joins, loading times can drag down dashboard performance.”
KH

Kira H.

Consultant

“The amount of data can be overwhelming and we find that a lot of clients won't look at the dashboards unless we're looking at it with them in a meeting.”
Verified reviewer profile picture

David V.

Lead Developer

“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL

James L.

Product Management

Cons

“Performance can also become an issue with large datasets; once your model grows beyond a certain size, you start hitting refresh timeouts and slow visual rendering unless you invest time in optimization(aggregations, composite models).”
CA

Charumathi A.

Data Engineer

“Advanced features such as DAX formulas and data modeling have a steep learning curve and can be difficult for beginners to master.”
Verified reviewer profile picture

Sarah J.

Support Specialist

“Large models can consistently hit refresh timeout limits or memory constraints, which can lead to service interruptions when working on projects or testing current displays”
NB

Nicholas B.

Actuary

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features117
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Geographic Maps
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Search
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets
  • Total features46
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Geographic Maps
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Search
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations17
  • Dynamics 365
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Stripe Payments
  • Twilio
  • Twitter/X
  • Xero
  • Zendesk Suite
  • Total integrations10
  • Dynamics 365
  • Google Ads
  • Google Analytics 360
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Stripe Payments
  • Twilio
  • Twitter/X
  • Xero
  • Zendesk Suite