Google Analytics 360 vs Looker Comparison

Es una de las mejores herramientas para obtener informes con múltiples datos. Ofrece reportes de todo tipo y es completa.

Cuando haces combinaciones entre fuentes (como por ejemplo google ads - analytics) a veces se bloquea un poco.

Could base app no inbuilt app/software required & ease of use From verious devices

Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience

A client uses this analytics software, and I have been consistently impressed with the informative dashboards you can build to really dig deep into your website and app data as a cohesive unit. The depth of analysis, and the graphics to visual the data are far superior to competitors in a lot of ways.

It's not intuitive, and the client's internal analytics team had to set up all of the necessary dashboards because just logging in and poking around is not going to be even remotely enough to understand all Looker can do. It's not laid out in a similar logic as the other mainstream analytics platforms, which means there's a learning curve.

The amount of features in Looker are endless. Also, Looker provides tips and tricks on a daily basis with educational videos.

When comparing our platform analytics to Lookers we see discrepancies. We can only provide one analytics report so we do not confuse the clients.

I love that you can query right in the Looker platform and quickly add visualizations for the results. Being able to tweak the query and drill down into filters and segments without leaving the platform is a valuable time saver.

I haven't found anything I don't like about the software yet, but I am a relatively new user to this product.

It has a modern web architecture. It has a simple yet powerful data language

Looker does not have its own analytics engine. It will generate an SQL based on the schema you specified

Looker has a very professional and easy interface to access and the ability to manage multiple marketing channels through Looker functions is excellent. This platform reporting capability is on top and incredible leads management software and very easy to integrate to other platforms.

I have nothing to underline as a problem from the Looker functionalities, and the training when new to the tool is effective.

Looker allows companies to create all business intelligence initiatives using comprehensive data sorting and analysis features, from ideation to visualization. The platform is professional, easy to use, and integrates with many other programs, making data entry and export a breeze. Looker enables non-technical managers to use reports and dashboards to explore, discover, and view data dynamically. It also stores all data in the cloud, allowing the members to work together at any time and get the best results.

Looker is a great program that efficiently produces the best analytics, and with proper training, all members will complete tasks as required.

Looker has been amazing with the data and analytics they provide. We've been able to make so many significant improvements to our client experience across the board!

It does get a bit overwhelming at times to see just how much insight you can get into your business. Just stay the course,

Gratuit, fonctionne avec énormément de sources de données, et très simples à utiliser (intuitif). Sans être expert en analytics, il est possible de faire des dashboards assez jolis très simplement.

Le connecteur GA4 dispose d'un système de quota qui empêche l'utilisation avec des sites à fort trafic.

Looker makes it easy to bring analytics and insights all in one dashboard. It’s better to integrate with multiple cloud providers than using their own native solution such as data studio.

Works well overall, skills for Looker might be hard to find

Looker can do a lot! It has tons of features and you can really go in depth if you'd like. You can connect it with many integrators, or just use it as is. Regardless of what you do, it will be able to accomplish what you set out to do.

It is very difficult to set up, especially without an overly technical background. There is a lot of thought that must go into laying everything out.

- Great data visualisation tool to view the usage analytics and other insights- I'm using this tool in integration with Hawkeye which makes it really easy to coordinate with customer subscription data.

- Sometimes the tools gets buggy and shows wrong data/missing data for certain charts. This can be improved upon more

Looker is currently the best data visualization tool out there for those that are on a budget. That is because Looker is free to use.

While Looker is relatively easy to use for those who have a data analytics background. I do think that Looker could be easier and more intuitive to set up. Especially setting up data sources can be tricky.

First and foremost, the most important feature of Looker is, it is cloud based BI tool which can be accessed remotely and easy to work unless like other tools where it requires to be installed in the PC.It has clean and simple UI which is very to build dashboards and reports.Lookml option provides benefit of flexibility in code which in turn help to create own metrics and create calculations. This helps for the marketer or developer to have the control of the metrics Data modelling is very easy to create and Looker has the capacity to sync with various connectors to access the data from other sources, which solves the use case of having 3rd party connectors.

The new interface of swapping between read-only and developer is not that great. The older version was better as compared to the new one. Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool and also they share articles which are available with google search to diagnose.The codes should have an option to export to PDF.

I liked this software a lot, it has the nice analytics and stats for our ecommerce business and it's the one we used a lot. It's also for our affiliate tracking we used to measure the performance at all.

It's the complete tool to start with, we been using this for last 2 years now and our team and I liked it.

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Looker is a very complete tool that allows you to build customized dashboard and KPI tracking reports. I really enjoy the level of customization it allows (different type of charts, tables, etc.) as well as how easy it is to share it with your team. I recommend this tool!

Looker requires a bit of technical knowledge about data analytics in order to customize some of the tables and reports. If you don't have much knowledge in this field, it might be a bit hard to create the reports and tables with the data you're looking for.

Solid BI tool and one of the better tools in the market

Very curious to see if google is going to sunset the product with its acquisition. Have to very technical to use.

I like that the software is web based so it can be accessed everywhere. I am also really happy that analytics is now completely centralized in my company. This makes helping people get the data that they need so much easier, and I do not have to spend much time on ad hoc queries anymore.

I do run into query performance issues when there are multiple users querying at once. There is also a pretty large initial investment when setting up the implementation.

Ease of use, monetary value and ability to prototype and show data quickly. Their CS team (our account exec and technical support rep are amazing) and support are the best vendors I've ever worked with.

Performance issues, it's a new product so some standard features it's missing - around mapping separate projects together, some access/security features, and lack of self-service model layer.

The LookML layer makes things easy to scale. The API and interfaces into other software such as Google Sheets as well as functions like email schedules allow opening up data much easier.

The Look-Dashboard-Space system and managing content can become burdensome as use of Looker scales. Not being able to cross-reference a Look across Spaces results in duplicative Looks.

YAML like LookML Ability to have comprehensive data models Ease of training users to self-serve user defined Dashboards and Looks Great usage statistics via the System and User Activity explores

The visualizations need to catch up quite a bit so they look more professional grade a-la nytimes style story telling viz. Can accomplish more sophisticated things using API for sankey or other visualizations but these need additional work. Ability to run cross DB queries in case of multiple warehouses / data marts.

Looker's customizable dashboards are the heart and soul of the platform, and the most valuable part in my opinion. I can (and do) create dashboards for almost everything, from customer engagement, to content performance, and even technical metrics of a web application. This freedom to track and visualize almost any data source within a business is just incredible, and well worth the steep learning curve. Looker can aid in team productivity as well. We use quarterly dashboards to track key metrics, so that everyone can see (in real-time!) how our organization is doing. It's very encouraging for the team to actually see progress over time in a chart, rather than just hearing/reading numbers.

Looker can feel clunky. This is not just because you need to know SQL to really use it well, but because the UI is slow, on occasion. Granted, if your data warehouse is slow/enormous, Looker can only do so much. But even for regular data analytics tasks, it can be sluggish. Also, I do not like some of the predefined formatting for graphs/charts/visuals. The size-to-information ratio seems way off at times, but perhaps this is customizable and I have not discovered the settings yet.

What I like most about this software is it's not really overwhelming to use. After a bit of warming up with the functions and options available, you will begin enjoying creatively visualizing your data.

I haven't found a flaw in this software. So far it meets my reporting needs and I'm really satisfied!