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Tableau vs Matomo Comparison (2026)
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Good recommendations?
Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
769
92
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.7
62
5
4
3
2
1
48
11
2
0
1
- Value for money
- Ease of use
- Features
- Customer support
94%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It provides strong visualization capabilities and makes data analysis more accessible once you become familiar with the platform.”
Cara H.
Adjuster
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
Pros
“It is not too intrusive, nevertheless it has a lot of useful features.”
FV
Filippo V.
CTO
“Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for.”
Ali L.
Server Administrator
“Can be hosted on same server as the clients project, and just works.”
RB
Renick B.
CTO
Cons
“Its very slow to load, and the sharing links are annoying you should be able to copy the browser url instead of taking an extra minute to load the shareable link”
MS
Mrwa S.
Senior Solutions Engineer
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
Cons
“We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.”
KS
Khush S.
Intern
“It is difficult to convince not tech people to use it.”
FV
Filippo V.
CTO
“The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.”
IP
Isak P.
Developer
- Vendor responds to reviews
- Last review18 days ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Functions/Calculations
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Website Analytics
- Widgets
- Total features57
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Association Discovery
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Categorization/Grouping
- Charting
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Functions/Calculations
- Generative AI
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Single Page View
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Website Analytics
- Widgets
Integrations
- Total integrations42
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Drupal
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Cloud Storage
- Grafana
- IBM SPSS Statistics
- Iterable
- Jira
- Joomla
- LimeSurvey
- LineUpr
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- Moodle
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- OpenCart
- Oracle Database
- Pimcore
- PostgreSQL
- PrestaShop
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopware
- Sitejet
- Snowflake
- TYPO3
- TimeXtender
- WooCommerce
- WordPress
- Workato
- Zapier
- Zen Cart
- Zoho CRM
- Zoho Notebook
- osCommerce Online Merchant
- Total integrations17
- AWS Lambda
- Agentforce
- Airtable
- Amazon Redshift
- Asset-Map
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Drupal
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Cloud Storage
- Grafana
- IBM SPSS Statistics
- Iterable
- Jira
- Joomla
- LimeSurvey
- LineUpr
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- MongoDB
- Moodle
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- OpenCart
- Oracle Database
- Pimcore
- PostgreSQL
- PrestaShop
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopware
- Sitejet
- Snowflake
- TYPO3
- TimeXtender
- WooCommerce
- WordPress
- Workato
- Zapier
- Zen Cart
- Zoho CRM
- Zoho Notebook
- osCommerce Online Merchant
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