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Google Analytics 360 vs Matomo Comparison (2026)

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Google Analytics 360

Matomo

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

8.1K

5.8K

1.9K

253

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

4.7

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”

Ansuman R.

Ecom Manager

Pros

“It is not too intrusive, nevertheless it has a lot of useful features.”

Filippo V.

CTO

“Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for.”

Ali L.

Server Administrator

“Can be hosted on same server as the clients project, and just works.”

Renick B.

CTO

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”

Parsa G.

Sr AI Analyst

Cons

“We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.”

Khush S.

Intern

“It is difficult to convince not tech people to use it.”

Filippo V.

CTO

“The interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate.”

Isak P.

Developer