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Similarweb vs Matomo Comparison (2026)
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Good recommendations?
Similarweb
5
168
4
85
3
7
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Matomo
5
48
4
11
3
2
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
261
5
4
3
2
1
168
85
7
0
1
- Value for money
- Ease of use
- Features
- Customer support
4.7
62
5
4
3
2
1
48
11
2
0
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
Caterina V.
Founder and CEO
Caterina V.
Founder and CEO
Caterina V.
Founder and CEO
Pros
Filippo V.
CTO
Ali L.
Server Administrator
Renick B.
CTO
Cons
Raktim T.
Associate director
a C.
Senior Analyst
Cons
Khush S.
Intern
Filippo V.
CTO
Isak P.
Developer
- Vendor responds to reviews
- Last review4 months ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features133
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Charting
- Communication Management
- Competitive Analysis
- Conditional Logic
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Mining
- Data Quality Control
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Display Ad Management
- Drag & Drop
- Email Management
- Email Reminders
- Engagement Tracking
- For PPC Campaigns
- For Sales Teams/Organizations
- For Websites
- Forecasting
- Funnel Analysis
- Generative AI
- Goal Setting/Tracking
- Google Analytics Integration
- Heatmaps
- Interaction Tracking
- Interactive Reports
- Investment Management
- KPI Monitoring
- Key Performance Indicators
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Machine Learning
- Metadata Management
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Natural Language Processing
- Offline Access
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Portfolio Accounting
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Prospecting Tools
- Public Dashboards
- Publishing/Sharing
- ROI Tracking
- Real Time Comparisons
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Audit
- SEO Management
- SSL Security
- Scheduled/Automated Reports
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Statistical Analysis
- Stock Tracking
- Strategic Planning
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
- Widgets
- Total features57
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Audit Management
- Backlink Monitoring
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Charting
- Communication Management
- Competitive Analysis
- Conditional Logic
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Mining
- Data Quality Control
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Display Ad Management
- Drag & Drop
- Email Management
- Email Reminders
- Engagement Tracking
- For PPC Campaigns
- For Sales Teams/Organizations
- For Websites
- Forecasting
- Funnel Analysis
- Generative AI
- Goal Setting/Tracking
- Google Analytics Integration
- Heatmaps
- Interaction Tracking
- Interactive Reports
- Investment Management
- KPI Monitoring
- Key Performance Indicators
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Machine Learning
- Metadata Management
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Natural Language Processing
- Offline Access
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Portfolio Accounting
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Prospecting Tools
- Public Dashboards
- Publishing/Sharing
- ROI Tracking
- Real Time Comparisons
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Updates
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Audit
- SEO Management
- SSL Security
- Scheduled/Automated Reports
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Statistical Analysis
- Stock Tracking
- Strategic Planning
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
- Widgets
Integrations
- Total integrations11
- Claude
- Claude Code
- Cursor
- Databricks
- Drupal
- GA Connector
- Google Ads
- Google Search Console
- Grafana
- Jira
- Joomla
- LimeSurvey
- LineUpr
- Manus AI agent
- Microsoft Power BI
- Moodle
- OpenCart
- Patch OEE
- Pimcore
- PrestaShop
- Shopware
- Sitejet
- TYPO3
- WooCommerce
- WordPress
- Zapier
- Zen Cart
- osCommerce Online Merchant
- Total integrations17
- Claude
- Claude Code
- Cursor
- Databricks
- Drupal
- GA Connector
- Google Ads
- Google Search Console
- Grafana
- Jira
- Joomla
- LimeSurvey
- LineUpr
- Manus AI agent
- Microsoft Power BI
- Moodle
- OpenCart
- Patch OEE
- Pimcore
- PrestaShop
- Shopware
- Sitejet
- TYPO3
- WooCommerce
- WordPress
- Zapier
- Zen Cart
- osCommerce Online Merchant
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