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Tableau vs Smartlook Comparison (2026)
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Good recommendations?
Overview
Cloud, on-premises, and desktop analytics platform offering data visualization, AI-assisted insights, and collaboration tools for.
Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.3K
5
4
3
2
1
1.4K
768
91
19
7
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this app4.7
136
5
4
3
2
1
100
30
5
1
0
- Value for money
- Ease of use
- Features
- Customer support
91%
would recommend this appPros
“For example taking leads from CRM, adding customer data from ERP, adding external website users who completed our squeeze sheet and overlaying geo data - amazing!”
Brian K.
Senior Director
“It makes it easy to visualize data and identify trends that you cant easily see when working directly in a spreadsheet or static reports.”
LL
Lauren L.
President
“I think the dashboards are beautiful, and drilling down into different levels gives you a lot of freedom in analysing trends.”
Rhys B.
Senior Product Manager
Pros
“the dasboard metrics are not entirely customizable”
TC
Tarnika C.
Product Operations Manager
“It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.”
AT
Atour T.
Analyst
“In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.”
Maria L.
COO
Cons
“Also, it is rather difficult to embed Tableau dashboards into web pages and provide interactive action from the web page level; the Tableau.js library and support is slightly limited.”
RS
Robert S.
Data Analyst
“It can be slow with large datasets, and some tasks require extra data prep outside Tableau.”
SB
Sachita B.
Student
“A downside I’d point out is that it’s not easy to do user permissions across multiple dashboards. When I share visualizations between departments, I did not put in just one step to restrict access.”
IM
Ilkin M.
Chief Medical Officer
Cons
“The tool does not work will when you have additional JS files in the page.”
KP
Khushbu P.
SEO Executive
“The least things about smartlook is that it doesn't show accurate data of cities.”
TI
Tariq I.
Full Stack Developer
“I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.”
Sean M.
Owner — Digital Marketing
- Vendor responds to reviews
- Last review24 days ago
- Vendor responds to reviews
- Last review2 years ago
Key features
- Total features149
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Management
- Association Discovery
- Audit Trail
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Tracking
- Categorization/Grouping
- Charting
- Cohort Analysis
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Knowledge Management
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Usability Testing
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features72
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Management
- Association Discovery
- Audit Trail
- Authentication
- Automated Data Preparation
- Bayesian Analysis
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Campaign Tracking
- Categorization/Grouping
- Charting
- Cohort Analysis
- Collaboration Tools
- Compliance Tracking
- Contextual Search
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Coding
- Data Collection
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Governance
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Transformation
- Data Visualization
- Data Warehousing
- Database Support
- Demand Forecasting
- Drag & Drop
- Dynamic Content
- ETL
- Element Analytics
- Email Management
- Embeddable Widget
- Engagement Tracking
- Event Logs
- File Storage
- Financial Reporting
- For Education
- For Healthcare
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Functions/Calculations
- Funnel Analysis
- Generative AI
- Geographic Maps
- Heatmaps
- High Volume Processing
- In-App Events Tracking
- Incident Management
- Information Governance
- Integration into Third Party Applications
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Knowledge Management
- Marketing Reports
- Master Data Management
- Media Analytics
- Metadata Management
- Mixed Methods Research
- Mobile Access
- Mobile Dashboards
- Modeling & Simulation
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Language
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Analysis
- Natural Language Processing
- Natural Language Query and Conversational Analytics
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Performance Monitoring
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Regression Analysis
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scheduling
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Sensitive Data Identification
- Sentiment Analysis
- Server Monitoring
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Statistical Process Control
- Statistical Simulation
- Storytelling
- Strategic Planning
- Survival Analysis
- Tagging
- Task Management
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Usability Testing
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visual Discovery
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations44
- AWS Lambda
- Adobe Commerce
- Agentforce
- Airtable
- Alteryx
- Amazon Redshift
- Asset-Map
- Authoritas
- BigCommerce
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Drupal
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Analytics 360
- Google Cloud Storage
- Google Workspace
- IBM SPSS Statistics
- Instapage
- Iterable
- Jimdo
- Jira
- Joomla
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Mixpanel
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- OpenCart
- Oracle Database
- Piwik PRO
- PostgreSQL
- PrestaShop
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopify
- Shopify Plus
- Snowflake
- Squarespace
- TimeXtender
- Unbounce
- Weebly
- WordPress
- Workato
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Notebook
- Total integrations19
- AWS Lambda
- Adobe Commerce
- Agentforce
- Airtable
- Alteryx
- Amazon Redshift
- Asset-Map
- Authoritas
- BigCommerce
- BigQuery
- Collibra
- Control-M
- Databricks
- Dataslayer
- Drupal
- Ellucian Student
- Five9
- Forsta
- Funnel
- Google Analytics 360
- Google Cloud Storage
- Google Workspace
- IBM SPSS Statistics
- Instapage
- Iterable
- Jimdo
- Jira
- Joomla
- MariaDB
- Microsoft Excel
- Microsoft Power BI
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Mixpanel
- MongoDB
- MuleSoft Anypoint Platform
- MySQL
- Observe.AI
- OpenCart
- Oracle Database
- Piwik PRO
- PostgreSQL
- PrestaShop
- Prodigal
- Rock RMS
- SAP HANA Cloud
- SAP Sales Cloud
- Safetica
- Sage Intacct
- Shopify
- Shopify Plus
- Snowflake
- Squarespace
- TimeXtender
- Unbounce
- Weebly
- WordPress
- Workato
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Notebook
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