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Microsoft Power BI vs Smartlook Comparison (2026)

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Microsoft Power BI

Smartlook logo

Smartlook

Overview

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

10

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

55

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.8K

5

4

3

2

1

1.1K

611

71

8

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.7

136

5

4

3

2

1

100

30

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

“As a Business Analyst, I appreciate its intuitive drag-and-drop interface, extensive visualization options, and seamless integration with Microsoft products such as Excel, SQL Server, Azure, and Teams.”
GI

Gabriel I.

BA

“It has been a good fit for scaling dashboards to many users, with stronger governance, distribution, and performance than a basic setup. Once the semantic model is properly designed and the refresh strategy is stable, it saves a significant amount of time compared to manual reporting and gives stakeholders reliable, consistent KPIs.”
LS

Louis S.

CTO

“It's a great tool for tracking metrics from this information, which is valuable in a professional setting for analyzing the progress of a specific project or task, helping decide how to move forward and whether any adjustments are needed to correct certain data.”
Verified reviewer profile picture

Álvaro C.

Deploy Manager

Pros

“the dasboard metrics are not entirely customizable”
TC

Tarnika C.

Product Operations Manager

“It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.”
AT

Atour T.

Analyst

“In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.”
Verified reviewer profile picture

Maria L.

COO

Cons

“Performance can also become an issue with large datasets; once your model grows beyond a certain size, you start hitting refresh timeouts and slow visual rendering unless you invest time in optimization(aggregations, composite models).”
CA

Charumathi A.

Data Engineer

“Large models can consistently hit refresh timeout limits or memory constraints, which can lead to service interruptions when working on projects or testing current displays”
NB

Nicholas B.

Actuary

“Advanced features such as DAX formulas and data modeling have a steep learning curve and can be difficult for beginners to master.”
Verified reviewer profile picture

Sarah J.

Support Specialist

Cons

“The tool does not work will when you have additional JS files in the page.”
KP

Khushbu P.

SEO Executive

“The least things about smartlook is that it doesn't show accurate data of cities.”
TI

Tariq I.

Full Stack Developer

“I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.”
Verified reviewer profile picture

Sean M.

Owner — Digital Marketing

  • Vendor responds to reviews
  • Last review24 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features46
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Management
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Coding
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Modeling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Forecasting
  • Funnel Analysis
  • Geographic Maps
  • Heatmaps
  • High Volume Processing
  • In-App Events Tracking
  • Incident Management
  • Integration into Third Party Applications
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Media Analytics
  • Mobile Access
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Templates
  • Text Analysis
  • Time on Site Tracking
  • Transaction Monitoring
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features72
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Management
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Coding
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Mining
  • Data Modeling
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Forecasting
  • Funnel Analysis
  • Geographic Maps
  • Heatmaps
  • High Volume Processing
  • In-App Events Tracking
  • Incident Management
  • Integration into Third Party Applications
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Keyword Tracking
  • Knowledge Management
  • Media Analytics
  • Mobile Access
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Natural Language Search
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Templates
  • Text Analysis
  • Time on Site Tracking
  • Transaction Monitoring
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations11
  • Adobe Commerce
  • Authoritas
  • BigCommerce
  • Drupal
  • Dynamics 365
  • Google Analytics 360
  • Instapage
  • Jimdo
  • Joomla
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • Mixpanel
  • OneDrive
  • OpenCart
  • Piwik PRO
  • PrestaShop
  • QuickBooks Online
  • Salesforce Sales Cloud
  • Shopify
  • Shopify Plus
  • Squarespace
  • Twilio
  • Unbounce
  • Weebly
  • WordPress
  • Zendesk Suite
  • Total integrations19
  • Adobe Commerce
  • Authoritas
  • BigCommerce
  • Drupal
  • Dynamics 365
  • Google Analytics 360
  • Instapage
  • Jimdo
  • Joomla
  • Microsoft 365
  • Microsoft Azure
  • Microsoft Excel
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • Mixpanel
  • OneDrive
  • OpenCart
  • Piwik PRO
  • PrestaShop
  • QuickBooks Online
  • Salesforce Sales Cloud
  • Shopify
  • Shopify Plus
  • Squarespace
  • Twilio
  • Unbounce
  • Weebly
  • WordPress
  • Zendesk Suite