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Creatio AI CRM vs ServiceNow Customer Service Management Comparison (2026)
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HubSpot CRM
4.5
Salesforce Sales Cloud
4.4
Zoho CRM
4.3
Good recommendations?
Creatio AI CRM
4.7
(151)5
121
4
24
3
2
2
1
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
ServiceNow Customer Service Management
4.4
(153)5
83
4
50
3
16
2
1
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
New Era of CRM: Built on AI. Ready to act
ServiceNow CSM enables companies to deliver exceptional customer service, automate and streamline operations to reduce the cost to serve. It enhances agent productivity, reduces response times, and delivers personalized customer experiences, resulting in increased satisfaction and loyalty.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
151
5
4
3
2
1
121
24
2
1
3
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this app4.4
153
5
4
3
2
1
83
50
16
1
3
- Value for money
- Ease of use
- Features
- Customer support
72%
would recommend this appPros
“We enabled plenty of business users and they are capable of creating new elements and adding their new ideas to the platform”
FV
Fernando V.
Data Architect
“You can easily develop, adjust and create new pages from scratch super fast”
FV
Fernando V.
Data Architect
“Companies can innovate faster while maintaining the governance and security required in enterprise environments.”
EC
Eduardo C.
CRO
Pros
“It isn’t a one-size-fits-all solution—rather, it provides a wide range of capabilities that can be configured to match how a team actually works. Whether it’s case management, automation, self-service portals, or integration with other systems, you can tailor it to support specific workflows instead of forcing your processes to change.”
Gerrol C.
Client Operations Supervisor
“The platform offers a strong set of features that support a wide range of customer service needs, and its flexibility allows it to adapt well to different operational requirements. Once everything is set up properly, it becomes a powerful tool for managing cases, improving workflows, and enhancing the overall customer experience. While there can be some complexity during setup and configuration, the benefits tend to outweigh the challenges.”
Gerrol C.
Client Operations Supervisor
“It helped keep information organized, made it easier to track issues, and improved overall workflow efficiency.”
Bhawna D.
Technical support
Cons
“Also, it is hard for multiple people to develop on the platform.”
VS
Vine S.
Software Engineer
“There is not really anything that stand out. If I could name something, it would be the lack of self paced training.”
FV
Fernando V.
Data Architect
“I also dislike that you cannot create landing pages to include in emails through Creatio.”
NR
Nicole R.
Marketing Specialist
Cons
“Overall, the heavy reliance on complex conditional setup can create a steep learning curve and require significant effort before the system starts delivering its full value.”
Gerrol C.
Client Operations Supervisor
“Improvement is required in terms of performance as it gets stuck most of the time doing search for any member outside of our group or closed ticket”
Suvarna S.
Test Analyst
“The software can be laggy at times .”
MS
Monalisha S.
Analyst
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review3 months ago
Key features
- Total features180
- A/B Testing
- ACH Payment Processing
- AI Copilot
- AI Predictive Insights
- AI Predictive Maintenance
- AI Summarization
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI and Automation
- AI-Based Risk Scoring
- AI-Based Talent Matching
- AI-Chatbot for Citizen Support
- AI-Driven Fraud Detection
- AI-Powered Tender Analysis
- AI/Machine Learning
- API
- APIs
- ATM Management
- Access Controls/Permissions
- Account-Based Engagement
- Accounting
- Accounting Integration
- Accrual Accounting
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Administrator Access
- Advanced Search
- Agent Interface
- Agent Scheduling and Assignment
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Amortization Schedule
- Analysis
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Artificial Intelligence
- Asset Lifecycle Management
- Asset Tracking
- Assignment Management
- At Risk Customers
- Attachments/Screencasts
- Audience Targeting
- Audio File Management
- Audit Management
- Audit Trail
- Authentication
- Auto Loans
- Auto-Dialer
- Automated Alerts and Tasks
- Automated Decisioning/Underwriting
- Automated Email Responses
- Automated Emails
- Automated Follow-Ups
- Automated Note Taking
- Automated Notices
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automated Voicemails
- Automated response
- Automatic Call Distribution
- Automatic Funds Distribution
- Automation
- Autonomous Task Execution
- Autoresponders
- Bank Reconciliation
- Barcode/Ticket Scanning
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Bid Management
- Billing & Invoicing
- Billing Rate Management
- Bills of Material
- Bonds/Stocks
- Booking Management
- Borrower Management
- Brand Tracking
- Breadth of Partner Applications
- Broker/Agent Portal
- Browser Extension
- Budget Planning & Allocation
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- Business Card/Badge Scanning
- Business Loans
- Business Process Automation
- Buyer Management
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scripting
- Call Tracking
- Call Transfer
- Call Types
- Callback Scheduling
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Capacity Planning
- Case Management
- Cash Application
- Cash Flow Management
- Cash Management
- Catalog Management
- Categorization/Grouping
- Change Management
- Change Order Management
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Churn Management
- Claims Management
- Click-to-Call
- Client Communication Tools
- Client Database
- Client Management
- Client Portal
- Client Tracking
- Clock In/Out
- Cloud
- Coaching
- Code Enforcement
- Collaboration Tools
- Collateral Tracking
- Collection Agencies
- Collections Effectiveness
- Commenting/Notes
- Commercial
- Commercial Mortgages
- Commission Calculations
- Commission Management
- Commissions
- Commodity Futures
- Communication History
- Communication Management
- Competitive Analysis
- Compliance
- Compliance Control
- Compliance Management
- Compliance Tracking
- Computer Telephony Integration
- Concurrent Calling
- Configurable Workflow
- Consolidation/Roll-Up
- Construction Loans
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Sharing
- Content Utilization
- Contract Management
- Contract Performance
- Contract/License Management
- Conversation Intelligence
- Customer Database
- Customer Experience Management
- Customer History
- Customer Portal
- Customizable Fields
- Data Connectors
- Data Import/Export
- Data Management
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Full Text Search
- Help Desk Management
- Incident Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Issue Auditing
- Issue Management
- Key Performance Indicators
- Knowledge Base Management
- Live Chat
- ML Algorithm Library
- Machine Learning
- Mobile App
- Model Training
- Monitoring
- Multi-Channel Communication
- Multi-Language
- Natural Language Processing
- No-Code
- On-Demand Communications
- Order Entry
- Order Fulfillment
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Prioritization
- Project Workflow
- Purchase Order Management
- Quality Management
- Queue Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Rules-Based Workflow
- SMS Messaging
- Sales Trend Analysis
- Search
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Service Level Agreement (SLA) Management
- Social Media Integration
- Special Order Management
- Support Ticket Management
- Support Ticket Tracking
- Surveys & Feedback
- Tagging
- Task Management
- Third-Party Integrations
- Ticket Management
- Trend Analysis
- User Management
- Visual Analytics
- Workflow Automation
- Workflow Configuration
- Workflow Management
- Workforce Management
- Total features113
- A/B Testing
- ACH Payment Processing
- AI Copilot
- AI Predictive Insights
- AI Predictive Maintenance
- AI Summarization
- AI Text Generation
- AI Text Summarization
- AI Text-to-Speech
- AI Writing Assistant
- AI and Automation
- AI-Based Risk Scoring
- AI-Based Talent Matching
- AI-Chatbot for Citizen Support
- AI-Driven Fraud Detection
- AI-Powered Tender Analysis
- AI/Machine Learning
- API
- APIs
- ATM Management
- Access Controls/Permissions
- Account-Based Engagement
- Accounting
- Accounting Integration
- Accrual Accounting
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Administrator Access
- Advanced Search
- Agent Interface
- Agent Scheduling and Assignment
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Amortization Schedule
- Analysis
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Artificial Intelligence
- Asset Lifecycle Management
- Asset Tracking
- Assignment Management
- At Risk Customers
- Attachments/Screencasts
- Audience Targeting
- Audio File Management
- Audit Management
- Audit Trail
- Authentication
- Auto Loans
- Auto-Dialer
- Automated Alerts and Tasks
- Automated Decisioning/Underwriting
- Automated Email Responses
- Automated Emails
- Automated Follow-Ups
- Automated Note Taking
- Automated Notices
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automated Voicemails
- Automated response
- Automatic Call Distribution
- Automatic Funds Distribution
- Automation
- Autonomous Task Execution
- Autoresponders
- Bank Reconciliation
- Barcode/Ticket Scanning
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Benchmarking
- Bid Management
- Billing & Invoicing
- Billing Rate Management
- Bills of Material
- Bonds/Stocks
- Booking Management
- Borrower Management
- Brand Tracking
- Breadth of Partner Applications
- Broker/Agent Portal
- Browser Extension
- Budget Planning & Allocation
- Budgeting
- Budgeting/Forecasting
- Building and Personalizing Emails
- Business Card/Badge Scanning
- Business Loans
- Business Process Automation
- Buyer Management
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Center Features
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Routing
- Call Scripting
- Call Tracking
- Call Transfer
- Call Types
- Callback Scheduling
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Capacity Planning
- Case Management
- Cash Application
- Cash Flow Management
- Cash Management
- Catalog Management
- Categorization/Grouping
- Change Management
- Change Order Management
- Channel Management
- Charting
- Chat/Messaging
- Chatbot
- Churn Management
- Claims Management
- Click-to-Call
- Client Communication Tools
- Client Database
- Client Management
- Client Portal
- Client Tracking
- Clock In/Out
- Cloud
- Coaching
- Code Enforcement
- Collaboration Tools
- Collateral Tracking
- Collection Agencies
- Collections Effectiveness
- Commenting/Notes
- Commercial
- Commercial Mortgages
- Commission Calculations
- Commission Management
- Commissions
- Commodity Futures
- Communication History
- Communication Management
- Competitive Analysis
- Compliance
- Compliance Control
- Compliance Management
- Compliance Tracking
- Computer Telephony Integration
- Concurrent Calling
- Configurable Workflow
- Consolidation/Roll-Up
- Construction Loans
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Library
- Content Management
- Content Sharing
- Content Utilization
- Contract Management
- Contract Performance
- Contract/License Management
- Conversation Intelligence
- Customer Database
- Customer Experience Management
- Customer History
- Customer Portal
- Customizable Fields
- Data Connectors
- Data Import/Export
- Data Management
- Drag & Drop
- Email Management
- Engagement Tracking
- Event Triggered Actions
- Full Text Search
- Help Desk Management
- Incident Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Issue Auditing
- Issue Management
- Key Performance Indicators
- Knowledge Base Management
- Live Chat
- ML Algorithm Library
- Machine Learning
- Mobile App
- Model Training
- Monitoring
- Multi-Channel Communication
- Multi-Language
- Natural Language Processing
- No-Code
- On-Demand Communications
- Order Entry
- Order Fulfillment
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Predictive Analytics
- Prioritization
- Project Workflow
- Purchase Order Management
- Quality Management
- Queue Management
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Rules-Based Workflow
- SMS Messaging
- Sales Trend Analysis
- Search
- Search/Filter
- Self Service Data Preparation
- Self Service Portal
- Self-service Analytics
- Service Level Agreement (SLA) Management
- Social Media Integration
- Special Order Management
- Support Ticket Management
- Support Ticket Tracking
- Surveys & Feedback
- Tagging
- Task Management
- Third-Party Integrations
- Ticket Management
- Trend Analysis
- User Management
- Visual Analytics
- Workflow Automation
- Workflow Configuration
- Workflow Management
- Workforce Management
Integrations
- Total integrations17
- 3CLogic
- Asterisk
- Avaya Experience Platform
- Brandwatch
- Bright Pattern
- Five9
- GoTo Meeting
- Google Calendar
- Google Contacts
- Infobip
- Jira
- Medallia Experience Cloud
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- Pentaho
- SightCall
- Sprinklr Social
- Tableau
- Talkdesk
- Twitter/X
- Vonage Business Communications
- Webex Suite
- Zoom Workplace
- Total integrations11
- 3CLogic
- Asterisk
- Avaya Experience Platform
- Brandwatch
- Bright Pattern
- Five9
- GoTo Meeting
- Google Calendar
- Google Contacts
- Infobip
- Jira
- Medallia Experience Cloud
- Meta for Business
- Microsoft Excel
- Microsoft Outlook
- Microsoft Power BI
- Microsoft Teams
- Microsoft Word
- Pentaho
- SightCall
- Sprinklr Social
- Tableau
- Talkdesk
- Twitter/X
- Vonage Business Communications
- Webex Suite
- Zoom Workplace
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