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Kangaroo vs Referral Factory Comparison (2026)

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Kangaroo

Referral Factory

Overview

Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

Referral marketing software for mid-market and enterprise businesses to launch and scale white-label programs, track referrals and conversions, automate rewards, and integrate with CRM and payment systems.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

200

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.9

265

232

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

4.8

162

137

Value for money

Ease of use

Features

Customer support

93%

would recommend this app

Pros

“We liked the flexibility to customise points, rewards, and customer tiers, and the dashboard is simple to use for tracking customer activity.”

Nour E.

Owner manager

“We just started using Kangaroo and I love that it automatically applies points to customers accounts and does not rely on our sales people to manually enter them.”

Jenny M.

Owner

“There are other small things that could be improved as well, such as (1) adding the option to clear customer points after a certain timeframe, e.g. a year after they acquired said points, (2) showing US zip codes in customer addresses, and (3) the ability to re-order active offers.”

Erin G.

Marketing Specialist

Pros

“It reduces a lot of the manual admin work that usually comes with referral programs, thanks to automated emails, clear referral tracking, and a central dashboard that keeps everything easy to follow.”

Julie A.

Head of Company

“I also liked that it provides a structured framework for running a referral programme, rather than having to manage referrals in a more time consuming way through emails and spreadsheets.”

Eric F.

Voice Over

“Very good experience with the product overall, we managed to set up sophisticated campaigns to collect referrals across different client segments and different products.”

Laura W.

Copywriter

Cons

“Sometimes the syncing between in-store and online customers is slow, which can create duplicate accounts or delays in points showing up.”

Nour E.

Owner manager

“Not being able to adjust or change tiers without starting the customers back to 0.I wish it was easier to make changes without it effecting the customers points.”

Rudy G.

owner

“Additionally, sometimes, when logging into our account through Kangaroo, we have to wait for a second, reload the site, and log in again for it to pull up.”

Donna H.

Owner

Cons

“The integration with Monday keeps on giving us issues, especially the sync.”

Stefano R.

Marketing Lead

“Some of tabs are hidden that I don’t think should be.”

Louis O.

Growth associate

“Their new AI tool for creating campaigns could not read my company website.”