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Lime CRM vs Meritto Comparison (2026)
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Good recommendations?
Overview
A customer relationship management (CRM) software that allows marketing, sales and customer care teams to provide exceptional customer experiences. Smart add-ons and integrations to your other IT systems enables Lime CRM to not only manage and track, but also make use of all your customer data.
From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
145
5
4
3
2
1
48
89
7
1
0
- Value for money
- Ease of use
- Features
- Customer support
74%
would recommend this app4.6
619
5
4
3
2
1
433
137
36
8
5
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“The biggest advantage is the ability to see aggregated data composed from the user's perspective, as well as the automations and smart updates that can be created in the system.”
KA
Kennet A.
Technical Systems Lead
“IT has become much better but some mail gets stuck when the system will send an announcement back to the customer when they file a request in our work order solution.”
JH
Jan H.
Integrations Architect
“I also really appreciate the personal and responsive support, the collaboration with [sensitive content hidden] has been excellent, with a pragmatic, solution‑oriented approach and quick feedback.”
RA
Robert A.
Customer Success Manager, Area Sales Manager
Pros
“The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel.”
SF
Syed F.
Regional Director - Marketing
“Meritto is very helpful in managing leads, tracking applications, and organizing follow-ups in one place.”
RQ
Redwan Q.
Student Recruitment Manager
“The platform provides strong value and helps make the admissions and recruitment workflow more structured and efficient.”
RQ
Redwan Q.
Student Recruitment Manager
Cons
“Very bad and compllicated, small boxes, totally outdated, No integrations with any of our systems like Fortnox, Get accept, Lime Go, Financing.”
FB
Fredrik B.
Key account manager
“The biggest disadvantage is that it is sometimes difficult to understand where each data belongs.”
KA
Kennet A.
Technical Systems Lead
“Sometimes lagging, need to pay attention when typing phone numbers etc.”
AN
Andreas N.
Head of Commercial
Cons
“However, Meritto has some challenges: there’s a learning curve for new users, it can be costly for smaller institutions, and integration with other systems may be complex.”
RC
Rubina C.
Head of Admin
“Sometimes the system hangs while loading bulk data and sometimes the lead update is delayed not often ofcourse.”
SS
Shivangi S.
Senior Academic counsellor
“Reporting tools are very bad, you cannot create a report of your own with custom logics”
MK
Manoj K.
Product Manager
- Vendor responds to reviews
- Last review7 months ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features91
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Admissions Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Autoresponders
- Badge Management
- Billing & Invoicing
- Business Process Automation
- CRM
- CRM & Sales Stack Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Client Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Extraction
- Data Import/Export
- Data Management
- Data Security
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Embedded AI
- Engagement Tracking
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Faculty/Staff Management
- Fee Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Higher Education
- For Real Estate
- For Sales Teams/Organizations
- Forecasting
- Forms Management
- Gamification
- Goal Setting/Tracking
- Graphical Workflow Editor
- Group Registration
- Human-in-the-loop (HITL)
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- K-12
- Key Performance Indicators
- Knowledge Base Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile App
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- No-Code
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Workflow
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real-Time Data
- Real-Time Notifications
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Revenue-Native Data Model
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Analytics
- Sales Approval
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Task Automation & Forecasting
- Sales Trend Analysis
- Scheduling
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Subcontractor Management
- Support Ticket Management
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Ticket Management
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Warranty Tracking
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
- Total features174
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Admissions Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Autoresponders
- Badge Management
- Billing & Invoicing
- Business Process Automation
- CRM
- CRM & Sales Stack Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Client Tracking
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Extraction
- Data Import/Export
- Data Management
- Data Security
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Embedded AI
- Engagement Tracking
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Faculty/Staff Management
- Fee Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Higher Education
- For Real Estate
- For Sales Teams/Organizations
- Forecasting
- Forms Management
- Gamification
- Goal Setting/Tracking
- Graphical Workflow Editor
- Group Registration
- Human-in-the-loop (HITL)
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- K-12
- Key Performance Indicators
- Knowledge Base Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Marketing Automation
- Marketing Calendar
- Mobile Access
- Mobile App
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- No-Code
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Workflow
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real-Time Data
- Real-Time Notifications
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Revenue-Native Data Model
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Analytics
- Sales Approval
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Task Automation & Forecasting
- Sales Trend Analysis
- Scheduling
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Subcontractor Management
- Support Ticket Management
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Ticket Management
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Warranty Tracking
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
Integrations
- Total integrations12
- Ameyo
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- Creatrix Campus
- Dynamics 365 Business Central
- Edmingle
- Edumarshal
- Exotel
- GetAccept
- Google Ads
- Google Maps
- HubSpot Marketing Hub
- Ken42
- Knowlarity
- Leadinfo
- Lime Connect
- MCUBE
- Mercer Mettl Coding Assessments
- Mercer | Mettl Examination Platform
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- Pearson TalentLens
- Razorpay
- SAP BW/4HANA
- Scrive
- Stripe Payments
- Twitter/X
- Visma.net ERP
- WebEngage
- Whatsapp CRM
- Zapier
- e-conomic
- edumerge
- vloxq CPQ
- Total integrations29
- Ameyo
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- Creatrix Campus
- Dynamics 365 Business Central
- Edmingle
- Edumarshal
- Exotel
- GetAccept
- Google Ads
- Google Maps
- HubSpot Marketing Hub
- Ken42
- Knowlarity
- Leadinfo
- Lime Connect
- MCUBE
- Mercer Mettl Coding Assessments
- Mercer | Mettl Examination Platform
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- Pearson TalentLens
- Razorpay
- SAP BW/4HANA
- Scrive
- Stripe Payments
- Twitter/X
- Visma.net ERP
- WebEngage
- Whatsapp CRM
- Zapier
- e-conomic
- edumerge
- vloxq CPQ
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