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Zoho CRM vs Meritto Comparison (2026)
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Good recommendations?
Overview
Zoho CRM records all contact, lead & account data. It also lets you assign tasks, automate workflows & marketing, track revenue & send communications.
From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.3
7K
5
4
3
2
1
3.5K
2.3K
781
173
84
- Value for money
- Ease of use
- Features
- Customer support
68%
would recommend this app4.6
619
5
4
3
2
1
433
137
36
8
5
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“I like Zoho CRM for its smart workflow management that automates routine tasks and it’s effective email campaign features that helps create and track personalized customer engagement.”
GO
Gabriella O.
Human resources manager
“We use it for new leads, tracking stages of leads and bookings, contact details, tasks, sending emails and more.”
SM
Sherry M.
Executive Manager
“It provides a solid combination of contact management, email communication, workflow automation, and sales tracking capabilities.”
AR
Ansuman R.
Ecom manager
Pros
“The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel.”
SF
Syed F.
Regional Director - Marketing
“Meritto is very helpful in managing leads, tracking applications, and organizing follow-ups in one place.”
RQ
Redwan Q.
Student Recruitment Manager
“The platform provides strong value and helps make the admissions and recruitment workflow more structured and efficient.”
RQ
Redwan Q.
Student Recruitment Manager
Cons
“It is a bit difficult while integrating with the previous crm as there are few gaps and not able to capture the few details same as the previous crm”
sc
suba c.
Customer Success Executive
“The mobile app is really frustrating when I'm out showing properties and need to update deal stages on the fly.”
AC
Andy C.
Sales Director
“Certain automation workflows are overly cumbersome to build, particularly when including multiple conditions and actions.”
AD
Alexandre D.
Secretary General
Cons
“However, Meritto has some challenges: there’s a learning curve for new users, it can be costly for smaller institutions, and integration with other systems may be complex.”
RC
Rubina C.
Head of Admin
“Sometimes the system hangs while loading bulk data and sometimes the lead update is delayed not often ofcourse.”
SS
Shivangi S.
Senior Academic counsellor
“Reporting tools are very bad, you cannot create a report of your own with custom logics”
MK
Manoj K.
Product Manager
- Vendor responds to reviews
- Last review4 days ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features180
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Admissions Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Asset Lifecycle Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Automated Routing
- Autoresponders
- Badge Management
- Billing & Invoicing
- Budgeting/Forecasting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Management
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Logging
- Call Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Class Registration
- Click Tracking
- Client Management
- Client Portal
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Engagement Tracking
- Enrollments/Onboarding
- Estimating
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Exception Reporting
- Expense Tracking
- Faculty/Staff Management
- Fee Management
- Feedback Management
- Field Sales Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Financial Institutions
- For Healthcare
- For Higher Education
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Real Estate
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Gamification
- Generative AI
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- Graphical Workflow Editor
- Group Registration
- Help Desk Management
- Incentive Management
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- K-12
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Meeting Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multivariate Testing
- Negative Feedback Management
- No-Code
- Onboarding
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Tracking
- Project Workflow
- Projections
- Proposal Generation
- Prospecting Tools
- Quota Planning
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Relationship Tracking
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Rewards Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Planning
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
- eCommerce Management
- Total features174
- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Admissions Management
- Alerts/Escalation
- Alerts/Notifications
- Application Management
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Asset Lifecycle Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Automated Routing
- Autoresponders
- Badge Management
- Billing & Invoicing
- Budgeting/Forecasting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Management
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Logging
- Call Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Channel Management
- Chat/Messaging
- Chatbot
- Churn Management
- Class Registration
- Click Tracking
- Client Management
- Client Portal
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Contact Management
- Content Library
- Content Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Customer Activity Tracking
- Customer Database
- Customer Engagement
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Donor Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Engagement Tracking
- Enrollments/Onboarding
- Estimating
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Exception Reporting
- Expense Tracking
- Faculty/Staff Management
- Fee Management
- Feedback Management
- Field Sales Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Financial Institutions
- For Healthcare
- For Higher Education
- For Insurance Industry
- For Mac Devices
- For Nonprofits
- For Real Estate
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Gamification
- Generative AI
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- Graphical Workflow Editor
- Group Registration
- Help Desk Management
- Incentive Management
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- K-12
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Live Chat
- Loyalty Program
- Marketing Automation
- Marketing Calendar
- Meeting Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Currency
- Multi-Language
- Multivariate Testing
- Negative Feedback Management
- No-Code
- Onboarding
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Prioritization
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Tracking
- Project Workflow
- Projections
- Proposal Generation
- Prospecting Tools
- Quota Planning
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Relationship Tracking
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Rewards Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Pipeline Management
- Sales Planning
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
- eCommerce Management
Integrations
- Total integrations65
- ActiveCampaign
- Ameyo
- Avaya Experience Platform
- Bedrock Data
- Box
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- Creatrix Campus
- Docusign
- Dropbox
- Edmingle
- Edumarshal
- Eventbrite
- Exotel
- GetResponse
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Workspace
- HubSpot CRM
- HubSpot Data Hub
- Jotform
- Ken42
- Kixie PowerCall & SMS
- Klenty
- Knowlarity
- Leadfeeder
- LinkedIn for Business
- MCUBE
- Mercer | Mettl Examination Platform
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- PandaDoc
- PayPal Payments
- Pearson TalentLens
- Proposify
- QuickBooks Online
- QuoteWerks
- Quoter
- Razorpay
- RingCX
- SAP BW/4HANA
- SMS-Magic
- Saasu
- Shopify
- SimplyCast
- Skyvia
- Slack
- Stripe Payments
- SurveyMonkey
- Trello
- Twilio
- Twitter/X
- WebEngage
- Whatsapp CRM
- Xero
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Assist
- Zoho Billing
- Zoho Books
- Zoho Campaigns
- Zoho Cliq
- Zoho Creator
- Zoho Desk
- Zoho Expense
- Zoho Forms
- Zoho Invoice
- Zoho Mail
- Zoho Meeting
- Zoho Projects
- Zoho SalesIQ
- Zoho Sign
- Zoho Social
- Zoho Survey
- Zoho Writer
- edumerge
- iQuoteXpress
- mailparser.io
- Total integrations28
- ActiveCampaign
- Ameyo
- Avaya Experience Platform
- Bedrock Data
- Box
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- Creatrix Campus
- Docusign
- Dropbox
- Edmingle
- Edumarshal
- Eventbrite
- Exotel
- GetResponse
- GoTo Meeting
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Workspace
- HubSpot CRM
- HubSpot Data Hub
- Jotform
- Ken42
- Kixie PowerCall & SMS
- Klenty
- Knowlarity
- Leadfeeder
- LinkedIn for Business
- MCUBE
- Mercer | Mettl Examination Platform
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- PandaDoc
- PayPal Payments
- Pearson TalentLens
- Proposify
- QuickBooks Online
- QuoteWerks
- Quoter
- Razorpay
- RingCX
- SAP BW/4HANA
- SMS-Magic
- Saasu
- Shopify
- SimplyCast
- Skyvia
- Slack
- Stripe Payments
- SurveyMonkey
- Trello
- Twilio
- Twitter/X
- WebEngage
- Whatsapp CRM
- Xero
- Zapier
- Zendesk Suite
- Zoho Analytics
- Zoho Assist
- Zoho Billing
- Zoho Books
- Zoho Campaigns
- Zoho Cliq
- Zoho Creator
- Zoho Desk
- Zoho Expense
- Zoho Forms
- Zoho Invoice
- Zoho Mail
- Zoho Meeting
- Zoho Projects
- Zoho SalesIQ
- Zoho Sign
- Zoho Social
- Zoho Survey
- Zoho Writer
- edumerge
- iQuoteXpress
- mailparser.io
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