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Salesforce Sales Cloud vs Meritto Comparison (2026)
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Good recommendations?
Salesforce Sales Cloud
4.4
(19K)5
10.4K
4
6.5K
3
1.5K
2
269
1
168
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Meritto
4.6
(619)5
433
4
137
3
36
2
8
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Salesforce Sales Cloud gives you a 360° view of your contacts, pulling in social activity, campaign and communication history, key contacts & deals, and more.
From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
19K
5
4
3
2
1
10.4K
6.5K
1.5K
269
168
- Value for money
- Ease of use
- Features
- Customer support
71%
would recommend this app4.6
619
5
4
3
2
1
433
137
36
8
5
- Value for money
- Ease of use
- Features
- Customer support
80%
would recommend this appPros
“Salesforce Sales Cloud is a robust and enterprise-grade CRM solution that significantly improves sales process visibility and management. While it requires time to learn and properly configure, it becomes a highly effective tool for tracking pipelines, automating workflows, and generating insights once fully implemented.”
SS
Swaminathan S.
ERC Sr. Associate
“Indeed, Salesforce helps the whole sales team, including me, to prospect new customers, manage the leads, control the whole sales pipeline, and maintain relationships with existing partners.”
Bruno M.
Sales Executive
“Customization and Scalability: You can tailor nearly everything—from custom objects and stage fields to automated logic via Salesforce Flow—allowing it to bend to unique business requirements rather than forcing a rigid workflow.”
darshan k.
Owner
Pros
“The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel.”
SF
Syed F.
Regional Director - Marketing
“Meritto is very helpful in managing leads, tracking applications, and organizing follow-ups in one place.”
RQ
Redwan Q.
Student Recruitment Manager
“The platform provides strong value and helps make the admissions and recruitment workflow more structured and efficient.”
RQ
Redwan Q.
Student Recruitment Manager
Cons
“Ive used it on the sales and integration front to automate campaign set ups - only problem is garbage in - garbage out so there needs to some automated improvements since admins dont always optimize”
MS
Marwa S.
Senior Solutions Engineer
“The main drawbacks are the high total cost of ownership and the steep learning curve, as essential features often require expensive add-ons and a dedicated administrator to manage the complex setup. Despite the modern UI, the platform can still feel cluttered and unintuitive, requiring significant training for new users to navigate daily tasks efficiently.”
RAUL M.
Software support
“One minor complaint I have is that the reporting features can be a bit clunky at times, and it took a bit to figure out how to get the data we needed.”
IW
Isla W.
Sales Operations Manager
Cons
“However, Meritto has some challenges: there’s a learning curve for new users, it can be costly for smaller institutions, and integration with other systems may be complex.”
RC
Rubina C.
Head of Admin
“Sometimes the system hangs while loading bulk data and sometimes the lead update is delayed not often ofcourse.”
SS
Shivangi S.
Senior Academic counsellor
“Reporting tools are very bad, you cannot create a report of your own with custom logics”
MK
Manoj K.
Product Manager
- Vendor responds to reviews
- Last review5 days ago
- Vendor responds to reviews
- Last review5 months ago
Key features
- Total features180
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Admissions Management
- Agent Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Auto-Dialer
- Automatic Call Distribution
- Autoresponders
- Badge Management
- Batch Processing
- Bid Management
- Billing & Invoicing
- Budgeting/Forecasting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Management
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Catalog Management
- Change Order Management
- Channel Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Client Management
- Client Portal
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Modeling
- Electronic Payments
- Electronic Signature
- Email Alerts
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Enrollments/Onboarding
- Estimating
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Exception Reporting
- Faculty/Staff Management
- Fee Management
- Field Sales Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Higher Education
- For Insurance Industry
- For Mac Devices
- For Real Estate
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- Graphical Workflow Editor
- Group Registration
- Inbox Management
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- Job Costing
- Job Scheduling
- K-12
- Key Performance Indicators
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Listing Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Medical History Records
- Meeting Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Currency
- Multiple Projects
- Multivariate Testing
- No-Code
- Onboarding
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Patient Communications
- Patient Management
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Physician Management
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Presentation Tools
- Price Optimization
- Prioritization
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Proposal Generation
- Proposal Management
- Prospecting Tools
- Purchase Order Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Onboarding & Training
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
- Total features174
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Accounting
- Accounting Integration
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Ad hoc Reporting
- Admissions Management
- Agent Management
- Alerts/Notifications
- Application Management
- Appointment Scheduling
- Approval Process Control
- Assessment Management
- Assignment Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Auto-Dialer
- Automatic Call Distribution
- Autoresponders
- Badge Management
- Batch Processing
- Bid Management
- Billing & Invoicing
- Budgeting/Forecasting
- Business Card/Badge Scanning
- Business Process Automation
- Business Process Control
- Buyer Management
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Call Center Management
- Call List Management
- Call Logging
- Call Management
- Call Monitoring
- Call Recording
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Candidate Management
- Catalog Management
- Change Order Management
- Channel Management
- Chat/Messaging
- Class Registration
- Click Tracking
- Client Management
- Client Portal
- Client Tracking
- Client/Property Matching
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Communication Management
- Competitive Analysis
- Compliance Tracking
- Configurable Workflow
- Contact Database
- Contact Management
- Contract/License Management
- Conversion Rate Optimization
- Conversion Tracking
- Correlation Analysis
- Customer Database
- Customer Engagement
- Customer History
- Customer Journey Mapping
- Customer Management
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customer Social Profiles
- Customer Support
- Customizable Branding
- Customizable CTAs
- Customizable Dashboard
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Entry
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Data Synchronization
- Data Visualization
- Deal Management
- Discount Management
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Dynamic Modeling
- Electronic Payments
- Electronic Signature
- Email Alerts
- Email Management
- Email Marketing
- Email Response Control
- Email Templates
- Email Tracking
- Employee Management
- Engagement Tracking
- Enrollments/Onboarding
- Estimating
- Event Calendar
- Event Management
- Event Registration
- Event Triggered Actions
- Exception Reporting
- Faculty/Staff Management
- Fee Management
- Field Sales Management
- File Sharing
- Financial Aid Management
- Financial Management
- For AEC Industry
- For Higher Education
- For Insurance Industry
- For Mac Devices
- For Real Estate
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Forms Management
- Goal Management
- Goal Setting/Tracking
- Graphical Data Presentation
- Graphical Workflow Editor
- Group Registration
- Inbox Management
- Independent/Private
- Interaction Tracking
- Internal Chat Integration
- Interview Scheduling
- Job Costing
- Job Scheduling
- K-12
- Key Performance Indicators
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Leaderboards
- Listing Management
- Live Chat
- Marketing Automation
- Marketing Calendar
- Medical History Records
- Meeting Management
- Mobile Access
- Mobile App
- Modeling & Simulation
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Currency
- Multiple Projects
- Multivariate Testing
- No-Code
- Onboarding
- Online Calendar
- Online Forms
- Online Payments
- Online Registration
- Opportunity Management
- Parent Portal
- Parent/Student Portal
- Patient Communications
- Patient Management
- Payment Processing
- Performance Management
- Performance Metrics
- Personalization
- Physician Management
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Presentation Tools
- Price Optimization
- Prioritization
- Product Catalog
- Progress Reports
- Progress Tracking
- Project Management
- Project Time Tracking
- Project Tracking
- Project Workflow
- Projections
- Proposal Generation
- Proposal Management
- Prospecting Tools
- Purchase Order Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Records Management
- Referral Tracking
- Refund Management
- Registration Management
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Revenue Management
- Role-Based Permissions
- Rules-Based Workflow
- SMS Marketing
- Sales Activity Management
- Sales Analytics
- Sales Approval
- Sales Automation
- Sales Forecasting
- Sales Onboarding & Training
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scoring
- Search Marketing
- Search/Filter
- Segmentation
- Self Check-In/Check-Out
- Self Service Portal
- Single Sign On
- Skills Assessment
- Social Marketing
- Social Media Integration
- Source Tracking
- Student Information/Records
- Student Management
- Student Portal
- Surveys & Feedback
- Task Management
- Template Management
- Territory Management
- Third-Party Integrations
- Transfers/Routing
- Visitor Registration
- Visitor Tracking
- Visual Analytics
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Configuration
- Workflow Management
Integrations
- Total integrations32
- Ameyo
- Birdeye
- Box
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- ClearSlide
- Conga Composer
- Creatrix Campus
- Crowdstack Pro
- Docusign
- Dropbox
- Edmingle
- Edumarshal
- Eventbrite
- Evernote Teams
- Exotel
- Expensify
- Five9
- GTM Workspace - Powered by ZoomInfo
- GoTo Meeting
- Gong
- Google Ads
- Google Workspace
- HubSpot Marketing Hub
- Ken42
- Knowlarity
- Litmos
- MCUBE
- Mercer | Mettl Examination Platform
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- Outreach
- Pearson TalentLens
- Professional Services Cloud
- QuickBooks Online
- Razorpay
- SAP BW/4HANA
- Salesforce Marketing Cloud
- Salesloft
- Slack
- Smartsheet
- Stripe Payments
- SurveyMonkey
- Tableau
- Twitter/X
- Veeva CRM
- WebEngage
- Webinato
- Whatsapp CRM
- WordPress
- Yesware
- Zapier
- edumerge
- Total integrations28
- Ameyo
- Birdeye
- Box
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- ClearSlide
- Conga Composer
- Creatrix Campus
- Crowdstack Pro
- Docusign
- Dropbox
- Edmingle
- Edumarshal
- Eventbrite
- Evernote Teams
- Exotel
- Expensify
- Five9
- GTM Workspace - Powered by ZoomInfo
- GoTo Meeting
- Gong
- Google Ads
- Google Workspace
- HubSpot Marketing Hub
- Ken42
- Knowlarity
- Litmos
- MCUBE
- Mercer | Mettl Examination Platform
- Microsoft Outlook
- Microsoft Teams
- Moodle
- MyOperator
- Outreach
- Pearson TalentLens
- Professional Services Cloud
- QuickBooks Online
- Razorpay
- SAP BW/4HANA
- Salesforce Marketing Cloud
- Salesloft
- Slack
- Smartsheet
- Stripe Payments
- SurveyMonkey
- Tableau
- Twitter/X
- Veeva CRM
- WebEngage
- Webinato
- Whatsapp CRM
- WordPress
- Yesware
- Zapier
- edumerge
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