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Open Loyalty
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The world’s most flexible loyalty software
Table of Contents
Open Loyalty - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Open Loyalty overview
What is Open Loyalty?
Open Loyalty is an API-first engine for introducing gamified loyalty programs at scale to increase Customer Lifetime Value.
In the last seven years, we have helped over 100 enterprises from 43 countries successfully build lifelong customer loyalty through gamified experiences and personalization. Global leaders like Heineken, JTI, limango, Intersport, or ALDO use Open Loyalty’s composable architecture to integrate powerful loyalty and gamification mechanics into their ecosystems efficiently, without the resource strain of building from scratch.
Open Loyalty’s value proposition is built on three key pillars:
1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes.
2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics.
3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises.
As part of the OEX group, Open Loyalty benefits from a strong foundation of 15 companies, 4,000+ employees, €167.3 million in revenue, and €17.7 million in EBITDA in 2023.
Google and Deloitte recognized Open Loyalty for the scalability of its technology and readiness to support enterprise customers.
Key benefits of using Open Loyalty
1) Increasing CLV: Gamified loyalty programs foster long-lasting customer behaviors instead of relying on one-time sales spikes.
2) Maximizing ROI: Gamification mechanics reduce dependence on discounts and other margin-eroding tactics.
3) Seamless integration: Open Loyalty’s API-first, composable architecture allows a seamless integration into the most advanced tech stacks, delivering unmatched flexibility for global enterprises.
Starting price
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with better value for money
Open Loyalty’s user interface
Open Loyalty reviews
Overall rating
4.8
/5
15
Positive reviews
100
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend9.07/10
5
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2
1
12
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Cristóbal R.
Shareholder
Mark P.
Business Analyst
Anupam A.
Engineering Manager
Joris S.
Head of Marketing
Mark P.
Business Analyst
Who uses Open Loyalty?
Based on 15 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Open Loyalty's key features
Most critical features, based on insights from Open Loyalty users:
All Open Loyalty features
Features rating:
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Open Loyalty pricing
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User opinions about Open Loyalty price and value
Value for money rating:
To see what individual users think of Open Loyalty's price and value, check out the review snippets below.
Cristóbal R.
Shareholder
Mark P.
Business Analyst
Open Loyalty support options
Typical customers
Platforms supported
Support options
Training options
Open Loyalty FAQs
Open Loyalty has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
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Q. What languages does Open Loyalty support?
Open Loyalty supports the following languages:
English
Q. Does Open Loyalty support mobile devices?
Open Loyalty supports the following devices:
Android, iPhone
Q. Does Open Loyalty offer an API?
Yes, Open Loyalty has an API available for use.
Q. What level of support does Open Loyalty offer?
Open Loyalty offers the following support options:
Email/Help Desk, Chat, Knowledge Base, 24/7 (Live rep), Phone Support, FAQs/Forum
