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Smile.io vs Guusto Comparison (2026)

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Smile.io

Guusto

Overview

The leading loyalty platform for ambitious Shopify brands. Join thousands of Shopify Plus businesses accelerating growth through modern loyalty programs. Optimized for Shopify at scale.

Inspire great employee performance!

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

4.8

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.9

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.9

3.8K

3.6K

211

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“A standout benefit for me is the Shopify POS integration: in-store customers can earn and redeem points at the counter with no awkward workarounds, so the online and offline experiences stay perfectly in sync.”

Francesco M.

Co-founder, CEO

“It plugs straight into Shopify, works out of the box, and lets us reward customers for the actions that actually matter—sign-ups, orders, repeat purchases—without needing custom development or constant tweaking.”

Beverley K.

Office and Operations Assistant

“its a great option for people with bigger stores wanting an ease free rewards system, its seamless to use on the site and customers never have issues, plus my fave feature is the integration on the checkout page.”

Jacky M.

Operations Manager

Pros

“I love that they receive a text message when they are sent a gift card (due to our workday integration) and I also love that we can print out a QR code so that they can redeem that way versus having to check their email.”

HAYLEY M.

Manager, Supply Chain Employee Enablement

“With our previous digital gift card vendor, we could send gifts in pounds, euros, etc. and it would show that amount on the front end prior to sending (e.g. if I was sending a $100 value GC in pounds, it would charge me $75 USD and convert the funds before I hit send.).”

HAYLEY M.

Manager, Supply Chain Employee Enablement

“Guusto is a leadibg recognition and rewards platform that helps organizations build great workplace cultures by making it easy to celebrate wins, reward great work, and recognize contributions in meaningful ways.”

Olusola O.

Crop Adjuster

Cons

“The main downside is that some of the more advanced features are behind higher-tier plans, which can feel limiting if you want full flexibility without paying extra.”

Beverley K.

Office and Operations Assistant

“Also if you don't have the floating bubble (mine is in menu) it does take time to load so customers often have questions about that.”

Diana F.

Founder

“I would love to see a little more investment in the multicurrency program - currently it is limited to percentage off and in a multicurrency store it is harmful”

Richard B.

CEO

Cons

“My con is i got alot of emails in my account which is kinda annoying. And i had got visa giftcard and didn't get barcode to scan when I go to store i had to purchase stuff online.”

Jamie W.

Home health aid

“I dislike that Guusto rewards can sometimes have limited redemption options and occasional delays in receiving gift cards after completing hard work and achievements.”

SUNDEEP S.

Pharmacy asssiatnt

“There really isn't much to dislike about the platform. If I had to pick something, I would say that the mobile web interface can occasionally feel just a tiny bit slow to load when you are trying to quickly redeem a card on the go, but it's a minor issue.”

Bikram Y.

Concessions lead