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Thryv vs Facebook Business Suite Comparison (2026)

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Thryv

Facebook Business Suite

Overview

Marketing automation for small business. Thryv integrates text and email marketing with contact management for a fully connected marketing automation suite.

Facebook Business Suite can be used to manage and monitor business activity across Facebook, Instagram, and Messenger. It can be accessed via desktops as well as iOS and Android devices. With this tool, users can access real-time social media activity, respond to messages, and create posts, stories, or ads across all platforms.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Free

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.2

538

343

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.3

197

102

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

Pros

“I can keep track of my clients and what stage of the sale they are in, do invoicing, track commissions, schedule appointments, have a website and social media content created and posted for me. ”

Kristy D.

Independent Health and Medicare Insurance Broker

“Between the customer support and being able to send files to the clients and receive files from the clients and also being able to have text and email conversations it is top notch.”

Eva T.

EXECUTIVE ASSISTANT

“Because it a very customizable multi-service solution, company wide adoption was a relatively slow process due to its complexity, and proficiency required taking full advantage of Thryv's educational and support process.”

Alan H.

Director of Operations and Accounts

Pros

“Additionally did native content schedulers stays in immense amount of time by allowing us to plan, draft, and queue up post and story weeks in advance without requiring third party tools”

Cristin H.

Office manager

“But I like most about meta business suite is the ability to centralize and manage both Facebook and Instagram business assets from a single dashboard.”

Cristin H.

Office manager

“Overall, it is a very useful, free tool for basic social media management and tracking post metrics, though it could benefit from a smoother learning curve and fewer glitches.”

Melissa R.

Consultation

Cons

“I feel like pricing keeps going up quite frequently and the social media content does have to be tweaked periodically because it is not always completely accurate.”

Kristy D.

Independent Health and Medicare Insurance Broker

“We are still working through some issues with posting to Instagram.”

Jeanette H.

Store Manager

“I did find it somewhat difficult to customize for a fashion brand at first it did require some tweaking to align with our branding.”

Ilayda S.

Marketing Director

Cons

“The confusing navigation, the fact that it melds in with your personal profile, the fact that there are so many 'request approvals' that don't make sense, the fact that there are multiple places to create ads, multiple settings, like we have ads centre, ads manager, busines suite, page settings - it's so unituitive!”

Erin H.

Marketer

“It also doesn’t offer the depth of reporting or customization that more advanced tools provide, which can make campaign evaluation a bit limited—especially when managing multiple ad objectives or trying to dig into historical performance”

Ann L.

Head of Marketing

“Sometimes the application can feel a bit slow or glitchy when switching between different business accounts.”