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ActiveCampaign vs Thryv Comparison (2026)

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ActiveCampaign

Thryv

Overview

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Marketing automation for small business. Thryv integrates text and email marketing with contact management for a fully connected marketing automation suite.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

2.5K

1.7K

681

118

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

4.2

538

343

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

Pros

“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”

Mamute N.

Sales and Marketing Specialist

“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”

Mark S.

Sales Director

“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”

Mark S.

Sales Director

Pros

“I can keep track of my clients and what stage of the sale they are in, do invoicing, track commissions, schedule appointments, have a website and social media content created and posted for me. ”

Kristy D.

Independent Health and Medicare Insurance Broker

“Between the customer support and being able to send files to the clients and receive files from the clients and also being able to have text and email conversations it is top notch.”

Eva T.

EXECUTIVE ASSISTANT

“Because it a very customizable multi-service solution, company wide adoption was a relatively slow process due to its complexity, and proficiency required taking full advantage of Thryv's educational and support process.”

Alan H.

Director of Operations and Accounts

Cons

“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”

Christopher A.

Commercial Director

“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”

Kathryn S.

Owner

“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”

Dan T.

CMO

Cons

“I feel like pricing keeps going up quite frequently and the social media content does have to be tweaked periodically because it is not always completely accurate.”

Kristy D.

Independent Health and Medicare Insurance Broker

“Things took their turn for the worse when my bookkeeper notified me in early June that there were some major issues with my books due to how Thryv was addressing their 2.9% service fee, and rolling it into the Quickbooks HST Tax line.”

Andrew L.

ownder

“We are still working through some issues with posting to Instagram.”

Jeanette H.

Store Manager