What's The Price - 2026 Pricing, Features, Reviews & Alternatives

What’s The Price (WTP) is a tool developed to provide a detailed perspective on product cost structures. It offers real-time breakdowns, covering data on over 3,000 raw materials across 365 industries in 160 countries.

By harnessing the capabilities of big data, WTP facilitates an efficient approach to product cost analysis. This tool can condense the process of should-costing, which traditionally could be lengthy, into an analysis that takes approximately 5 minutes.

WTP provides insights into the price trajectories of essential raw materials, such as plastics, woods, and metals. This feature aims to reduce the research time typically required by category managers when investigating raw material pricing, potentially offering a more informed standpoint during supplier negotiations.

Each industry has its distinct set of cost drivers. WTP's database has catalogued these drivers, allowing users to identify and consider those that have significant implications on a product's cost during negotiations.

Another aspect of WTP is its focus on volume and its potential impact on pricing. The tool offers calculations on the effects of volume increases, providing users with this information as part of their negotiation preparation.

Additionally, WTP has a feature that allows for the generation of a concise one-pager, intended to serve as a reference point during discussions with suppliers. This feature is designed to help procurement professionals prepare for negotiations, offering a fact-based foundation for their discussions.