smartocto - 2026 Pricing, Features, Reviews & Alternatives

Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators to track and analyse the performance of the content they publish online. Our main goal is to make data actionable, attractive and easy to understand, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at.

Analysing content performance consists of two things: keeping an eye on what's happening now, and learning from what happened yesterday. That's why we offer both real-time insights and historical reporting tools. In addition, our system includes every feature a content analytics tool needs. From dashboards to A/B-testing functionality, cross-channel story performance tracking, extensive reporting options, optimisation alerts and even predictive analytics. By calculating the best scenario for every story through advanced self-learning algorithms, we help storytellers get from data to action with smart notifications that fire upon certain events.

Smartocto was developed by people who worked in the media industry themselves, from a love for the industry and a desire to help media companies be the best they can be. Whether it's changing audiences, business and revenue models or content strategies, this tool was designed to support all aspects of online publishing actively.

With offices in Nijmegen, The Netherlands and Novi Sad, Serbia, serving news organisations all over the world, we're an international organisation with a heart for journalism.