Spark AR - 2025 Pricing, Features, Reviews & Alternatives

Spark AR is an augmented reality (AR) platform that can be used by brands as a marketing tool. Businesses and individuals can create AR effects, publish and share them, and connect with other developers and creators. Effects can be shared on Instagram, Facebook, Facebook Lite, and Messenger.

With Spark AR, individuals and design experts can create and develop AR ideas. With the Spark AR Studio, AR effects can be built with or without code, depending on the level of expertise of the creator. The platform enables users to import 3D objects, audio files, high fidelity models, and script packages directly from the AR Library and utilize a library of free assets from Facebook.

Features include the ability to interact with the AR, animate otherwise static objects, create textures and materials, and generate effects with real-life, comprehensible logic. The tracking feature can track and follow a chosen target, body, or hand, and includes high fidelity face tracking. People in the view can be separated from the background and predetermined experiences can be created for specific locations. Using Spark AR's semantic scene understanding, AR can be contextually aware, meaning the effects will be visually appropriate for the scene in the viewfinder.