Spark AR Pricing, Features, Reviews & Comparison of Alternatives

Spark AR

Augmented reality for marketing and social media

4.0/5 (2 reviews)

Spark AR overview

What is Spark AR?

Spark AR is an augmented reality (AR) platform that can be used by brands as a marketing tool. Businesses and individuals can create AR effects, publish and share them, and connect with other developers and creators. Effects can be shared on Instagram, Facebook, Facebook Lite, and Messenger.

With Spark AR, individuals and design experts can create and develop AR ideas. With the Spark AR Studio, AR effects can be built with or without code, depending on the level of expertise of the creator. The platform enables users to import 3D objects, audio files, high fidelity models, and script packages directly from the AR Library and utilize a library of free assets from Facebook.

Features include the ability to interact with the AR, animate otherwise static objects, create textures and materials, and generate effects with real-life, comprehensible logic. The tracking feature can track and follow a chosen target, body, or hand, and includes high fidelity face tracking. People in the view can be separated from the background and predetermined experiences can be created for specific locations. Using Spark AR's semantic scene understanding, AR can be contextually aware, meaning the effects will be visually appropriate for the scene in the viewfinder.


Pricing options
Value for money


Business size



United States

Supported languages

Spark AR screenshot: Spark AR face finder Facebook Spark ARSpark AR screenshot: Spark AR simulatorSpark AR screenshot: Spark AR animating 3D objectsSpark AR screenshot: Spark AR floating particlesSpark AR screenshot: Spark AR using lights in an effectSpark AR screenshot: Spark AR face distortion

Spark AR reviews

Very good

Value for money
Ease of use
Customer support

Innovative AR SDK needs improvements

Used monthly for less than 6 months
Reviewed 2020-02-09
Review Source: Capterra

It's good, but can be better. I'll keep it on hold for a while and prefer ARcore and ARkit

It's a great AR app development tool of you're specifically planning for facial recognition based AR. Apart from that, other applications need more development.

It's facial recognition and AR filters is good, but I expect other parts of the body and environments to be tracked as well to be a full fledged AR platform.

Rating breakdown

Ease of use

Likelihood to recommend: 6/10

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Harry Hall

Create Augmented Reality

Used daily for 6-12 months
Reviewed 2020-01-29
Review Source: Capterra

Spark AR is a great program for anyone trying to create AR

Spark AR helps bridge the gap between basic coders and the hardship of creating augmented reality. It is a great program for creating unique experiences

There can be some minor glitches during the creation process, but updates have helped fix any problems

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 7/10

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Spark AR features

Data Import
Data Import/Export

API (41 other apps)
Activity Dashboard (22 other apps)
Analytics (26 other apps)
Collaboration Tools (13 other apps)
Data Capture and Transfer (29 other apps)
Data Extraction (27 other apps)
Data Filtering (15 other apps)
Data Visualization (15 other apps)
Document Management (13 other apps)
Drag & Drop Interface (19 other apps)
Monitoring (15 other apps)
Multi-Language (29 other apps)
Real Time Data (15 other apps)
Real Time Monitoring (13 other apps)
Secure Data Storage (16 other apps)
Sentiment Analysis (14 other apps)
Third Party Integration (30 other apps)
Workflow Management (18 other apps)

Additional information for Spark AR

Key features of Spark AR

  • 3D Objects
  • Content Creation
  • Cross-Device Publishing
  • For Sales / Marketing
  • Real World Backdrop
  • Simulation
  • Superimposed Objects
  • Usage Tracking/Analytics
  • Virtual Reality Integration
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