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Direct Advisory Suite Logo

Build trust. Showcase value. Deliver elevated advice.

Table of Contents

Direct Advisory Suite - 2026 Pricing, Features, Reviews & Alternatives

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Direct Advisory Suite overview

What is Direct Advisory Suite?

Morningstar Direct Advisory Suite is a software solution engineered to transform how financial advisors, wealth managers, and advisory firms operate. By consolidating investment research, portfolio analysis, and client communication into a single, connected ecosystem, this suite empowers professionals to deliver data-driven advice at scale while navigating complex compliance requirements.

Core Functionality and Product Specifications

Direct Advisory Suite connects critical workflows to eliminate data silos and manual processes. It leverages Morningstar’s industry-leading data universe to support high-level decision-making.

Investment Research & Analysis

Access one of the world’s most extensive investment databases. Advisors can screen and analyze thousands of securities, including mutual funds, ETFs, stocks, and separate accounts.

Deep Dive Analytics: Utilize Morningstar’s proprietary metrics to vet investment options thoroughly.

Asset Class Coverage: Global data spanning equities, fixed income, and alternatives.

Peer Analysis: Benchmark funds against relevant peer groups to justify investment selection.

Proposal Generation & Client Reporting

Convert complex data into compelling narratives. Direct Advisory Suite allows for the creation of professional, branded proposals that clearly articulate investment strategies.

Hypothetical Scenarios: Illustrate the potential impact of investment decisions on client wealth over time.

Customizable Templates: reports to match firm branding and specific client needs.

Comparative Analysis: Side-by-side comparisons of current versus proposed portfolios to highlight improvements in risk-adjusted returns and fee structures.

Portfolio Management & Construction

Build and monitor robust portfolios aligned with client risk profiles and financial goals.

Risk Modelling: Assess portfolio exposure to various market conditions and stressors.

Asset Allocation: Optimize mix across asset classes to achieve targeted outcomes.

Look-Through Capability: Drill down into underlying holdings of funds to identify overlapping exposures and concentration risks.

Integration and Workflow Optimization

Direct Advisory Suite is built to fit within a modern fintech ecosystem. It reduces the friction of switching between disparate systems, ensuring data flows smoothly from research to execution.

Security and Compliance Standards

For financial institutions, data security and regulatory adherence are non-negotiable. Direct Advisory Suite is architected with enterprise-grade security protocols to protect sensitive client information and firm intellectual property.

Compliance-First Design: Automated checks and approved product lists help advisors stay within firm-mandated investment guardrails, reducing regulatory risk.

Data Encryption: Utilizes industry-standard encryption protocols for data in transit and at rest.

Access Controls: Granular permission settings allow firm administrators to control feature access and data visibility based on user roles.

Audit Trails: maintain records of proposal generation and investment recommendations to satisfy regulatory examination requirements.

Why Choose Morningstar Direct Advisory Suite?

For advisory firms looking to scale, the status quo of disjointed spreadsheets and fragmented tools is no longer sustainable. Direct Advisory Suite offers a unified environment that enhances advisor productivity. By automating routine research and reporting tasks, advisors can reclaim valuable time to focus on what matters most: building trust and deepening client relationships.

Whether you are a boutique RIA or a large broker-dealer, this suite provides the analytical rigor and operational efficiency required to thrive in a digital-first financial world. Equip your team with the gold standard in investment intelligence.

Key benefits of using Direct Advisory Suite

Morningstar Direct Advisory Suite: Unlock Efficiency and Growth
For financial advisors navigating a complex, fast-paced market, Morningstar’s Direct Advisory Suite is more than just software, it is a strategic partner in growth. Designed for the modern, tech-savvy professional, this comprehensive platform transforms how advice is delivered, enabling firms to scale their operations without compromising on personalization or quality.
Streamline Your Advisory Workflow
Efficiency is the cornerstone of a profitable practice. Direct Advisory Suite is engineered to eliminate the bottlenecks that slow down your day.
Unified Platform Power: By consolidating investment research, portfolio construction, and proposal generation into a single connected interface, advisors can move from analysis to action in seconds.
Automated Efficiencies: Reduce time spent on manual data entry and routine reporting. Intelligent automation handles the heavy lifting of data aggregation, allowing your team to focus on high-value strategic tasks.
Seamless Data Flow: Direct Advisory Suite ensures that data flows effortlessly across your workflow. Whether you are screening securities or stress-testing a portfolio, the information you need is always at your fingertips, accurate and up-to-date.
Enhance Client Relationships and Trust
In an era where client expectations are higher than ever, Direct Advisory Suite equips you with the tools to deliver a superior service experience.
Compelling Visual Proposals: Turn complex financial data into clear, engaging narratives. Generate professional, branded reports that help clients visually understand their financial standing and the value of your recommendations.
Personalized Investment Journeys: Move beyond cookie-cutter advice. With deep analytics capabilities, you can craft highly personalized portfolios that align perfectly with each client's unique goals, risk tolerance, and values.
Transparency Builds Trust: Utilize Morningstar’s independent, industry-standard ratings and data to validate your decisions. Presenting objective, third-party research fosters a deeper sense of trust and transparency with your clients.
Navigate Compliance with Confidence
Regulatory requirements are constantly evolving, but your practice can stay ahead of the curve. Direct Advisory Suite integrates compliance directly into the advisory process.
Proactive Risk Management: Built-in guardrails help ensure that every recommendation aligns with firm mandates and regulatory standards before a proposal ever reaches a client.
Audit-Ready Records: Automatically track the logic behind your investment decisions. The system creates a digital trail of research and proposals, simplifying audit preparations and reducing regulatory anxiety.
Standardized Processes: Implement consistent investment methodologies across your entire firm, ensuring that every advisor is delivering advice that meets your high standards of quality and compliance.
Seamless Integration for the Tech-Savvy Firm
Your tech stack is your competitive advantage. Morningstar’s Direct Advisory Suite is built to fit perfectly within a modern digital ecosystem.
Open Architecture: API connectivity allows for flexible integration with your existing CRM, custodial platforms, and internal systems.
Data Portability: Easily ingest client holdings data from major custodians and export analysis to other tools, creating a truly connected fintech environment.
Enterprise-Grade Security: Rest easy knowing your client data is protected by industry-leading security protocols, encryption, and access controls designed for the most demanding financial institutions.
By choosing Direct Advisory Suite, you are investing in a future where technology empowers your expertise, operational friction is removed, and client success is the focus of every interaction.

Starting price


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Direct Advisory Suite’s user interface

Ease of use rating:

Direct Advisory Suite reviews

Overall rating

5.0

/5

2

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.5/10
Rating distribution

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4

3

2

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Direct Advisory Suite's key features

Most critical features, based on insights from Direct Advisory Suite users:

Data import/export
Investments tracking
Mobile access
Performance metrics
Fund management
Financial management

All Direct Advisory Suite features

Features rating:

Activity dashboard
Alerts/Notifications
API
Benchmarking
Bonds/Stocks
Client management
Client portal
Compliance tracking
Customizable reports
Fee management
Financial analysis
For investment advisors
Forecasting
Investment research
Modeling & simulation
Portfolio management
Portfolio rebalancing
Real-Time data
Reporting/Analytics
Risk management
Third-Party integrations
Visual analytics

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Direct Advisory Suite support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

Webinars
Documentation
Videos

Direct Advisory Suite FAQs

Q. Who are the typical users of Direct Advisory Suite?

Direct Advisory Suite has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Direct Advisory Suite support?

Direct Advisory Suite supports the following languages:
English, French


Q. Does Direct Advisory Suite support mobile devices?

Direct Advisory Suite supports the following devices:
Android, iPad


Q. Does Direct Advisory Suite offer an API?

Yes, Direct Advisory Suite has an API available for use.


Q. What other apps does Direct Advisory Suite integrate with?

Direct Advisory Suite integrates with the following applications:
Wealthbox, eMoney Advisor, Salesforce Sales Cloud, Microsoft 365, Redtail CRM, RightCapital


Q. What level of support does Direct Advisory Suite offer?

Direct Advisory Suite offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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