App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
TELUS Trade Promotion Management
5
7
4
11
3
0
2
1
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Trade promotion management software for retailers
Table of Contents
Is this product right for your business?
Find out with a
TELUS Trade Promotion Management - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: February 2026
TELUS Trade Promotion Management overview
What is TELUS Trade Promotion Management?
TELUS Trade Promotion Management’s offerings (formerly Exceedra) are delivered via a SaaS platform that empowers consumer packaged goods (CPG) companies to get the most out of their trade promotions and accelerate trade spend performance across retail and foodservice channels. CPG companies use our offerings to improve trade spend, gain access to new insights and increase efficiency for sustainable business growth.
With TELUS TPM’s offerings, CPG companies can increase forecast accuracy; plan and approve trade spend; execute promotions; control finances; manage contracts, claims, deductions and analytics; and optimize trade promotions.
Getting started:
Dedicated customer success team with CPG industry expertise
Comprehensive training and certification programs
Pre-built integrations with major retailers and data providers
Best practice templates and industry benchmarks
Ongoing support:
24/7 global support with guaranteed response times
Regular platform updates and feature enhancements
User community and industry events
Quarterly business reviews and optimization consulting
TELUS TPM enhancements
We constantly enhance our products and services – guided by user feedback from our global customer base. Here are the latest changes to TELUS TPM:
AI assistant
Work efficiently, improve adoption, boost engagement and gain access to insights.
Analyze your promotion ROI, trade spend and performance metrics in plain language.
Refined user interface
Work seamlessly with our enhanced user interface that was designed for efficiency and ease of use.
Advanced analytics and reporting
Analyze your data in detail with built-in reporting powered by Google Cloud Platform.
Easily navigate complex data sets with our user-friendly interface.
Use our role-based, self-service dashboards to make more data-driven decisions.
Mobile companion app
Access critical promotion details and approve programs on-the-go with just a few taps.
Address issues away from your desk and give your in-field teams more flexibility than ever before.
TELUS Trade Promotion Management reviews
Overall rating
4.3
/5
19
Positive reviews
63
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend0.63/10
5
4
3
2
1
7
11
0
1
0
Who uses TELUS Trade Promotion Management?
Based on 19 verified user reviews.
Company size
- Not enough reviewsSmall Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
TELUS Trade Promotion Management's key features
Most critical features, based on insights from TELUS Trade Promotion Management users:
All TELUS Trade Promotion Management features
Features rating:
TELUS Trade Promotion Management alternatives
TELUS Trade Promotion Management
Starting from
No pricing info
Vividly
Starting from
No pricing info
PriceLabs
Starting from
9.99
Per month
Efficy CRM
Starting from
49
/user
Per month
TELUS Trade Promotion Management support options
Typical customers
Platforms supported
Support options
Training options