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DealerCenter vs Frazer Comparison (2026)

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DealerCenter

Frazer

Overview

DealerCenter is a dealer management system for independent car sales, with mobilized features for inventory tracking, desking, lending and document management

Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, payment processing, marketing, and more. Team members can track vendors, monitor recalls, access vehicle history, add vehicle images, and other operations.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.9

1.4K

1.3K

113

Value for money

Ease of use

Features

Customer support

95%

would recommend this app

4.6

152

125

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“Dealercenter gives me most of the tools I need during my day to day use because it’s a dms, CRM and inventory manager all in one so it saves me money every month not having to pay multiple softwares.”

Daniel S.

Manager

“This is some updates very quickly, and having access to auction data and vehicle history reports directly in one place saves our sales team team by ton of time during the day”

Cristin H.

Office manager

“Dealer center is a great all-in-one platform that makes it incredibly easy to manage our vehicle inventory, run credit reports, and structure deals for customers.”

Cristin H.

Office manager

Pros

“Customer service has been solid too, whenever I’ve had a question or something wasn’t working right”

Daniel S.

Manager

“Uploading forms and specifying which type of deals they need to be assigned to is very handy.”

Katie O.

CSR

“I got someone on the phone who actually knew what they were talking about instead of getting bounced around.”

Daniel S.

Manager

Cons

“The mobile app can be quite slow and laggy when you are out on the lot trying to scan a VIN number or upload vehicle photos.”

Cristin H.

Office manager

“Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service”

Jorge C.

Owner

“Having to constantly log in again and the App login issues”

Roger A.

Finance Manager

Cons

“They hit you for like $1,500 a year on top of profiting off of every single transaction you give them which will not follow the price that they told you it will my most recent transaction”

Damian E.

Owner

“Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule.”

Katie O.

CSR

“Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!!”

Tyler W.

Owner