DealerCenter vs Frazer

Carsforsale.com

AutoManager

Odoo 

Carsforsale.com is an automotive shopping and dealer management software that helps vehicle dealers in listing their cars for sale, and offers reporting and analytics, dealer training and support, inventory distribution and inventory leads and exposure.

AutoManager is a dealer management suite that includes DeskManager, WebManager, & AutomotiveCRM.

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

It has streamlined operations, improved our customer management, and saved us countless hours of manual work.

owner

need more support to integrate and eliminate redundant services that we have

DealerCenter is a dealer management system for independent car sales, with mobilized features for inventory tracking, desking, lending and document management

Accounting

Accounting Integration

Appointment Management

Barcode/Ticket Scanning

Buy Here, Pay Here

Client Management

Contact Database

Contact Management

Customer Database

Customizable Templates

Dashboard

Document Management

Financial Management

Financing Management

For Automotive Dealerships

For Small Businesses

Interaction Tracking

Inventory Management

Inventory Tracking

Invoice Processing

Lead Capture

Lead Management

Mobile Access

New Car Dealer

Payment Collection

Payment Processing

QuickBooks Integration

Reminders

Remote Access/Control

Reporting/Analytics

Sales Floor Management

Sales Pipeline Management

Sales Reports

Search/Filter

Third-Party Integrations

Used Car Dealer

Website Integration

Website Management

By industry, DealerCenter reviewers are most commonly professionals in automotive (92%). The most frequent use case for DealerCenter cited by reviewers is auto dealer (78% of reviewers).

Users and use cases

Most reviewers indicate DealerCenter offers strong value for money, especially due to its bundled features and competitive pricing. However, some users report high costs for smaller dealers, frustration with separate feature pricing, and occasional billing confusion.

Value for money

DealerCenter is an auto dealer program with key features that include website integration, inventory management, and more.

DealerCenter

Web-based

Android

iPhone

Dealertrack DMS

Frazer

CDK Global

Buy Here Pay Here (BHPH)

QuickBooks

CRM Plus

CRM Pro

Slow performance and glitches

42% of reviewers feel negative about DealerCenter’s performance and speed. Some users report frequent slow load times, lag when switching screens, and delays caused by multiple pop-ups. Reviewers indicate that software glitches and occasional crashes disrupt their workflow and can be frustrating, especially during customer interactions. They say that the mobile app and certain browser experiences are particularly sluggish, and periodic system updates sometimes exacerbate these issues. Some reviewers find that these performance problems hinder efficiency and make routine tasks more time-consuming than expected.

Centralized business management

100% of reviewers feel positive about DealerCenter’s all-in-one platform. Reviewers appreciate being able to manage every aspect of their business from a single location, which they say reduces wasted time and increases productivity. They indicate that having all tools and information centralized makes daily operations more organized and convenient. Some users report that this consolidation streamlines their workflow, allowing them to access what they need quickly without switching between multiple systems. They find the platform’s comprehensive approach valuable for running their business efficiently from anywhere and on any device.

Intuitive and accessible interface

finance manager

The platform is incredibly user-friendly and intuitive, making it easy for our team to adapt quickly and efficiently.

97% of reviewers feel positive about DealerCenter’s ease of use. Users think the platform is user-friendly and intuitive, making it easy for teams to adapt and manage tasks efficiently. Some reviewers find that clear instructions, helpful hints, and a clean layout simplify onboarding and daily operations. They say the ability to multitask, open multiple screens, and access the system remotely enhances their productivity. Reviewers indicate that the software’s design helps them stay organized and makes complex processes more manageable, even for those with limited technical experience.

Group Vice president of Human resources.

The key features that has been lifesaving in our dealership management is that, it enables dealers to place new orders and that orders are processed accurately.

Owner

It’s simplified our daily operations, improved organization across the board, and saved us a ton of time.

He also assisted with NOWPAY so our customers can make payments with ease.

Sales Mananger

I am able to keep track of all activity of me and my team.

BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.

It has multiple lenders in one place so you can send over finance applications to multiple lenders at one time.

Business Manager

Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding

From managing my website to working directly with finance companies within the platform, it streamlines my daily operations.

The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective.

The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators.

Car Guide

I like being able to set tasks and reminders that also link to my cellular device.

I have been working with [sensitive content hidden], she has been training me and asssisting me with all me set up.

Dealercenter allows us to pull our vehicle reports effortlessly.

Territory Manager

It puts it's users in command of all our customer activity and internet lead management process.

Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month  without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service

I love that I can check my vehicle history reports through dealercenter mobile.

With automation, alerts and built-in communication with SMS and emails.

I wish it had more functions for servicing vehicles and bookkeeping for such

As a BHPH dealer is crucial to make it easy to collect monthly payments and offer autopay.

Sales and Finance Solutions Specialist

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

integration potential to get rid of Fraser/separate website, cuddle being separate ect

Sales Representative

It's made things alot easier when following up with customers & making sure everyone is on the same page.

President

Also tracking my leads and where they are coming from.

auto check is fairly easy to use, and I love that Dealercenter has mobile app access which makes it easy at the auction.

He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center.

The inventory list doesn't pop up when I log in

Manager

We have integrated it with different systems and our website.

Just that you can see cars for sale around you and prices they go for

I especially want to highlight our reps, [sensitive content hidden], who have been outstanding.

Finance Manager

KBB and AutoCheck are the only features we use at this time and they are great.

Salesman

They have successfully integrated everything you need to help you rin your dealer smoothly.

I dont like the whole process for adding inventory or the whole set up

It can be pricey as you grow but you have to spend money to prevent losing a lot more

Having to constantly log in again and the App login issues

General manager and finance manager

Integration with other platforms and or finance sources

they help you set up your website and show you how to work it.

Driver

That you upload a vehicle & it’s there immediately for everyone to see

Everything is easily accessed when submitting credit applications

SECRETARY

You have the ability to control everything in one area, website, inventory, customers

DealerCenter has been a game-changer for our dealership.

Assistant

Help screens are a little tricky to navigate.

Lending Advisor

sometimes slow to process applications and communication

It is the best software out there for car dealerships because it is truly the only All In One Solution for car dealerships I have come across.

General Manager

It has been very easy to get all of our data migrated and our account set up

Been using DealerCenter for years at various dealerships and have always had a great experience with it

While the basic functions are easy to use, some advanced tools require a bit of time to learn.

Dealership Management

Vehicle Management

Credit and Payment Processing

Training and Learning Curve

Customer Support

Reviewers indicate DealerCenter’s inventory management is organized, easy to use, and centralizes all vehicle information, including pictures, reports, and advertising options. Users report DealerCenter helps them track, price, and manage inventory from purchase to sale, replacing other inventory management software and simplifying operations. They say DealerCenter’s system is convenient for training new users and provides essential data for business decisions. Reviewers feel DealerCenter’s inventory management keeps everything running smoothly, though a few mention issues with CRM integration. Of the 21 DealerCenter users who gave detailed accounts of their use of Inventory Management, 86% rated this feature as important or highly important.

Performance and Speed

Lender Integration

Pricing

Small Business

Mid-size Business

Large Enterprises

Freelancers

Most reviewers indicate that DealerCenter offers strong value for money, especially when compared to other dealer management systems. They appreciate that the software bundles essential functionalities—such as DMS, CRM, website design, inventory management, marketing, and booking services—into competitively priced packages. Most users consider the all-in-one nature of DealerCenter cost-effective, noting that it helps them save both time and money by reducing the need for multiple vendors. Reviewers appreciate the flexibility to customize bundles to fit their budget and business size, and they find the ability to add features as needed keeps pricing manageable. Many users say DealerCenter’s pricing is more affordable than other major platforms, with some highlighting that the included features often surpass those of higher-priced competitors. However, some reviewers find the cost a bit high, especially for smaller dealers or when additional modules are required. Some users report frustration with separate pricing for individual features and occasional unexpected price increases. A few reviewers mention that billing can be confusing and that certain options feel overpriced compared to newer market alternatives.

Nowcom Corporation

Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule.

Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!!

Anytime any of our locations have an issue there is no hold time and staff is awesome!

There is only one service provider that Frazer is intergraded with to do send text messages to customers.

Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation,  payment processing, marketing, and more. Team members can track vendors, monitor recalls, access vehicle history, add vehicle images, and other operations.

Accounts Payable

Accounts Receivable

Activity Tracking

Bank Reconciliation

Billing & Invoicing

Communication Management

Customer History

Customizable Forms

Customizable Reports

Expense Management

Financial Reporting

Forms Management

General Ledger

Recurring/Subscription Billing

Reporting & Statistics

Sales Tax Management

Stock Management

Vendor Management

Most reviewers indicate that Frazer offers excellent value for money, with affordable pricing and comprehensive features. Most users consider the cost lower than competitors, though some users report occasional price increases.

By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).

Windows

Linux

iPad

Basic

Uploading forms and specifying which type of deals they need to be assigned to is very handy.

Sales and Marketing

You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back.

Very unsettling when a customer is sitting across the desk!

Sales Professional

it creates a virtual machine with it's own file structure. While its faster than the old client-server system, its still frustratingly slow in comparison to fully web-based DMS solutions.

They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week.

The request for tech support was done last week followed by text and email support this week and we are still waiting.

It could take several minutes if I wanted to adjust a deal to a max amount to finance or a max payment for Frazer to calculate that out.

It makes canceling a VSC or GAP contract (flat cancellation -- not for repo or cust request) a breeze.

finance

software needed updated and help desk took control of our server and took frazer down and when my boss called to ask why they took it down they blamed me

They didn't buy me a cup of coffee, other than that nothing wrong.

rather laborious and finicky installation process that would create all kinds of whacky folders. And the "hosted" part is no joke...

There are some areas where Frazer punches way above its weight and delivers unbelievable value for the price you pay.

I also love the fact you can have the app and check what is in yout inventory from your phone.

The hosting business is for the birds it needs to be web-based and responsive.

It makes doing paper work take half of the time then it used to.

General manager

My experience with Frazier is highly recommended to any car dealer

DealerCenter vs Frazer Comparison (2026)

DealerCenter

Frazer

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives