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Frazer
5
124
4
13
3
5
2
3
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Dealer management software for car dealerships
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Frazer - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Frazer overview
Based on 150 verified user reviews
What is Frazer?
By industry, Frazer reviewers are most commonly professionals in automotive (89%). The most frequent use case for Frazer cited by reviewers is auto dealer (97% of reviewers).
What do users say about Frazer pricing?
Most users consider Frazer to provide excellent value for money, citing affordability and comprehensive features. Most reviewers indicate the software is cost-effective for small businesses, though some users report periodic price increases and feel costs have risen over time.
Starting price
Alternatives
with better value for money
Pros & Cons
Dealership Management
Printing Deals
Navigation
Customer Support
Bugs and Issues
Network Setup
Frazer’s user interface
Frazer review summaries overview
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.7
Features
4.6
Ease of use
4.7
Customer support
4.6
Reviews sentiment
What do users say about Frazer?
Reviewers appreciate Frazer for its affordability, ease of use, and comprehensive dealership management features, including inventory and accounting tools. They find it helps keep their operations organized and efficient, and say it offers strong value compared to more expensive alternatives. Many highlight that it is user-friendly, with simple setup and navigation. They also like its customizable forms and regular updates to stay compliant.
Users report that customer support is knowledgeable and helpful, often resolving issues quickly via remote access. However, some feel support wait times are long and mention occasional bugs, system slowdowns, and challenges with multi-user access or cloud features.
Select to learn more
Who uses Frazer?
Based on 150 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Frazer's key features
Most critical features, based on insights from Frazer users:
All Frazer features
Features rating:
Frazer alternatives
Frazer
Starting from
No pricing info
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Starting from
40
Per month
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Starting from
25
Per month
Odoo
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31.1
/user
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Frazer pricing
Starting from
No pricing info
User opinions about Frazer price and value
Value for money rating:
Of 22 reviews that provide robust commentary on Frazer's price and value, mention it in a positive light.
Most users consider Frazer to offer excellent value for money, highlighting its affordability, comprehensive features, and suitability for small or new businesses with limited budgets. Most reviewers indicate that the software includes everything they need at a price they find outstanding compared to competitors. Some users report that multiple payment options make it even more accessible. Some reviewers feel the cost is fair and justified by the benefits provided. A few users mention concerns about periodic price increases, but they still find Frazer more cost-effective than other, more expensive providers.
, and
Frazer integrations (14)
Integrations rated by users
We looked at 150 user reviews to identify which products are mentioned as Frazer integrations and how users feel about them.
Integration rating: 5.0 (7)
“inventory and leads for sales”
Mary H.
finance manager
Integration rating: 4.5 (4)
“This is our DMS, all of our invoices automatically import into Elite and saves us a ton of time from having to manually enter them.”
Derek B.
Parts Counter
Integration rating: 3.0 (1)
“Creates a tiny file that contains all the data to submit ELT titles to the title bureau. Probem was hosted frazer saved the file in a location that isn't the same as the old Frazer and the Titling client looked for the file in the wrong location. So you always had to copy and paste the file to a folder you created that the ELT software queried.”
Chip B.
Sales Professional
Integration rating: 1.0 (1)
“posting and posting with schedules”
Desmund R.
Captain CEO
Frazer customer support
What do users say about Frazer customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Frazer customer support.
A large number of users praise Frazer's customer support for being knowledgeable, friendly, and quick to resolve issues.
Frequently reported by users, support is easy to reach by phone or chat, with minimal hold times and helpful remote assistance.
A significant portion of users value the team's patience and willingness to guide them through setup, training, and troubleshooting.
A minority of users report long wait times, inconsistent support quality, and limited availability during weekends or holidays.
Support options
Training options
To see what individual users say about Frazer's customer support, check out the review snippets below.
“There is only one service provider that Frazer is intergraded with to do send text messages to customers.”
Katie O.
CSR
“The request for tech support was done last week followed by text and email support this week and we are still waiting.”
Tony S.
Sales and Marketing
“You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back.”
Tony S.
Sales and Marketing
“Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule.”
Katie O.
CSR
Frazer FAQs
Frazer has the following typical customers:
Small Business, Mid-size Business, Freelancers, Large Enterprises
These products have better value for money
Q. What is Frazer used for?
Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, customer communications, payment processing, marketing, and more on a centralized platform. The inventory management module allows team members to track vendors, monitor recalls, access vehicle history, automatically decode vehicle identification numbers (VIN), and add vehicle images. Frazer's sales processing functionality lets employees configure multiple payment schedules, select sales types, conduct background checks, and collect deposits, among other processes. The customer management tool enables staff members to track payment due dates, set-up recurring payments, print IRS Form 8300, and accept payments for bank fundings, note balances, and repairs. It also allows users to create vehicle specific buyers’ guides, build custom forms, send personalized letters to customers, and handle online registration processes. Frazer lets businesses integrate the platform with several third-party solutions such as AutoCheck, EquiFax, Solutions to Text, openedge, DLRdmv, and Agora. Supervisors can create bills, reconcile bank statements, handle general ledgers, and generate income statements, balance sheets, and custom reports.
Q. Does Frazer support mobile devices?
Frazer supports the following devices:
iPhone, iPad, Android
Q. What level of support does Frazer offer?
Frazer offers the following support options:
Email/Help Desk, Phone Support, FAQs/Forum, Knowledge Base, Chat