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Dealertrack DMS vs Frazer Comparison (2026)

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Dealertrack DMS

Frazer

Overview

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more

Frazer is an auto dealership management software that helps businesses manage administrative processes such as contract generation, payment processing, marketing, and more. Team members can track vendors, monitor recalls, access vehicle history, add vehicle images, and other operations.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

116

Value for money

Ease of use

Features

Customer support

76%

would recommend this app

4.6

152

125

Value for money

Ease of use

Features

Customer support

88%

would recommend this app

Pros

“I like that we can utilize this product in every department at our dealership.”

Brittany K.

BHPH Manager

“It's needed for new PA Dmv identity policy for penndot here in PA must be printed with every deal sent up to the state. ”

Scott P.

Owner

“I think that all departments are in one place with one login.”

Holly L.

Business Development Manager

Pros

“Customer service has been solid too, whenever I’ve had a question or something wasn’t working right”

Daniel S.

Manager

“Uploading forms and specifying which type of deals they need to be assigned to is very handy.”

Katie O.

CSR

“I got someone on the phone who actually knew what they were talking about instead of getting bounced around.”

Daniel S.

Manager

Cons

“The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts.”

Natasha D.

Sales Manager/Book Keeper

“Also, the number of users allowed access to the program causes problems for being able to pull the info late at night when the people are gone for the day.”

Patrick R.

Salesperson

“I know it does a lot more than I even use it for. If I have to give a con the only thing I can think of is that the password needs to be changed often and when using multiple programs and software it gets annoying to change all the passwords so frequently but that's just a small thing that takes an extra 30 seconds.”

Trisha B.

Reception

Cons

“They hit you for like $1,500 a year on top of profiting off of every single transaction you give them which will not follow the price that they told you it will my most recent transaction”

Damian E.

Owner

“Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule.”

Katie O.

CSR

“Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!!”

Tyler W.

Owner