GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Fresha vs Boulevard Comparison (2026)

Add to Compare

Compare similar apps

Vagaro

4.7

Goldie

4.8

GlossGenius

4.8

Good recommendations?

Fresha

Boulevard

Overview

Fresha is the world's leading online booking software for the beauty and wellness industry. Boost your sales and attract new clients with an all-in-one solution for hair & beauty salons, spas, barbers and therapists.

Whether you run a single shop or an established franchise, Boulevard’s all-in-one barbershop management and client experience platform helps you become more efficient and more profitable from day one. Boost bookings and streamline your business today. Visit joinblvd.com/barbers to get a demo.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

14.95

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

159

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.8

1.4K

1.2K

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

4.6

390

295

Value for money

Ease of use

Features

Customer support

82%

would recommend this app

Pros

“I will be cancelling my whole debit system and booking system with my salon with this company they like to charge everything that they absolutely can and there’s definitely just as good other companies out there for booking systems besides Fresha that does just the same.”

Catherine B.

Business owner an aesthetician.

“It’s not a complex system which is appealing to a small business along with the cost, however there are some usability issues that could be easily be fixed if they had good product [sensitive content hidden] and tech support.”

Pamela T.

President

“I have inquried about this to Fresha several times, as I use their QR code at my store to allow my clients to book an appointment, however, I still get charged for those customers, as if they intially found my services through Fresha, though this is not the case.”

Erik K.

Massage Therapist

Pros

“Boulevard was presented to us as an all-inclusive, intuitive, and synergistic platform that could streamline online booking, scheduling, memberships, rewards, client communication, marketing, and business management in one system.”

Sarah H.

General Manager

“It has helped streamline our day-to-day operations, provides a great experience for both our staff and patients, and continues to be a reliable platform for our business.”

Ashley K.

Office Manager

“On the backend, the reporting tools, service customization, and client notes help me maintain the kind of high-touch, detail-driven service my guests expect.”

michele b.

Owner

Cons

“Unable to add two therapists to one appointment, latest pricing structure is far to expensive and unfair on very small businesses.”

Suphotjana P.

Operations Manager

“Fresha can have some bugs or issues in its booking system at times, including error messages or blank screens.”

Andie T.

Student

“I follow Fresha’s own advice by sending my direct booking link, yet the system still flags client as new marketplace clients. Despite clear evidence, support refuses to refund the fees, citing rigid policy and technicalities.”

Catherine N.

Holistic Therapist

Cons

“Clients can reply to automated appointment reminder texts, but those messages are not reliably delivered unless someone is actively logged into the desktop dashboard.”

George H.

Owner

“constant glitching, system-wide crashes, lack of improvement in software with requested changes or improvements”

Joshua G.

Owner

“It’s incredibly frustrating and embarrassing to have to explain to patients that we can’t book appointments or process payments for services or products.”

Joshua G.

Owner