Boulevard Pricing, Features, Reviews & Comparison of Alternatives

Boulevard

Business management software for salons and spas

4.94/5 (16 reviews)

Boulevard overview

What is Boulevard?

Boulevard is a cloud-based software designed to help salons and spas of all sizes manage bookings, appointments, payments, check-in and out, memberships, sales, and more on a unified portal. The platform enables organizations to define custom rules for scheduling tasks, staff permissions, service categories, and pricing across multiple products, brands, and locations.

Boulevard allows front desk administrators to handle walk-ins and capture customers' contact information via the iPad application and send alerts with arrival time to the assigned service professional. It offers a host of features such as credit and debit card processing, waitlists, appointment confirmation notifications, group booking, tagging, refunds management, barcode scanning, timeclock, and more. Salons can also create, launch, and run marketing campaigns to promote products, categorize clients, and request ratings and feedback.

Boulevard lets managers generate, export, and share reports to gain insights into business performance, client retention, gross sales, tips, utilization of resources, and other metrics. It also supports integration with various third-party client relationship management (CRM) and enterprise resource planning (ERP) systems via API.
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Pricing

Starting from
$175/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Boulevard screenshot: Boulevard managing appointmentsMeet Boulevard: The Software Powering the Next Generation of Salons and SpasBoulevard screenshot: Boulevard booking confirmation Boulevard screenshot: Boulevard booking viewBoulevard screenshot: Boulevard client profileBoulevard screenshot: Boulevard front desk portal

Boulevard reviews

Excellent
15

Very good
1

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.9
  4.8
  4.9
  5.0
James Bohan-Pitt

Enrich your customer and employee experience immensely

Used daily for 6-12 months
Reviewed 2020-06-25
Review Source: Capterra

At the end of the day, most salon owners do not require or use half of what is pitched by the big software players in the market. Boulevard cleverly ensures that what I absolutely require is used on a daily basis and has helped me use their technology to differentiate myself as a business. I am using Boulevard to elevate my customer experience to a point that clients know they would lose out on more than our technicians should they choose to leave.

Pros
By far the single most important feature of Boulevard it the integrated messenger. Being able to communicate so easily over text with clients, and have them use the same telephone number as the salon, has helped us to take our customer care to a new level. We have been praised by numerous guests on how well we have communicated with them through this COVID-19 crisis and lot of this is down to our ability to message clients so easily. Second to this is how easy Boulevard is to use. The single User Interface (UI) has been designed and built from the top down, focusing on the customer experience first versus being built by engineers from the bottom up. Boulevard doesn't pull together multiple pieces of software and features to give the veneer of a complete solution as others in the market do. They focus entirely on ensuring no matter what they do, the experience for my customers, both external (clients) and internal (technicians) is stellar.

Cons
Boulevard is well aware that they are not as comprehensive as others in the market and that is OK. Could reporting be better? Yes, and that's why they now have a new Beta Reports feature allowing us to test a much more flexible reporting tool. Could there be more integrations with payroll and accounting companies? Of course, but they are focusing on expanding those integrations once they are happy that they can generate the right report data to pass across. I am happy to be patient because the support I get today shows me how much they care about their clients needs and they will get to adding the features in time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Don Johnson

Easy to deploy and use with all the right information at our fingertips

Used daily for 1-2 years
Reviewed 2020-06-26
Review Source: Capterra

The Boulevard Labs team has been very easy to access and has been very responsive to our requests. Our partner manager in particular has been very helpful and has gone out of her way on many occasions to ensure our success.

Pros
We like the ease of use from the Front Desk Associate's perspective, excellent performance metrics, and the outstanding customer service.

Cons
Limited options for selecting our own merchant services provider for credit card processing. We understand additional providers will be made available soon. That said, the credit card processing fees are very competitive already.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sophie Stone

Love working with BLVD + excited to see them grow

Used daily for 1-2 years
Reviewed 2020-06-24
Review Source: Capterra

Pros
BLVD is a great booking system for so many reasons. First and most importantly their team is incredibly responsive and helpful. Their help chat is perhaps the best on any platform that I use. Our rep is also always there to help us by answering questions or taking product requests. The platform is also pretty user-friendly and intuitive. BLVD is actively working on improvements + developments, so I look forward to seeing where they go next.

Cons
There are certain functionalities that are frustrating to our employees + our clients. For example the booking flow can feel stiff, and we are still not set up to have our clients have client profiles that they can log into and view their data in. On the internal side, sometimes there are processes that we have to do manually that I wish could be automated - pulling certain reports for example.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Rebekah Lowe

Best salon software I've ever used!

Used daily for less than 6 months
Reviewed 2020-06-25
Review Source: Capterra

Solved the stress of all the "workarounds" we were having to do with our old software. Elevated the guests experience with working with our business.

Pros
It's hard to put in words the beauty of this software. It's visually beautiful, very quick to learn, easy to use, customer service is outstanding & quick to respond, and the online booking platform is so easy to use for our guests. We've been in business for 9 years and this is our 5th and final software. We've found the one!! The conversion from our other software was so easy and seamless (we've had disasters in the past) I can't recommend it enough!!!

Cons
A few features I feel are missing (but I'm told they are working on adding them) Referral program built in, option to pay commissions on discounted services or the original price, line items for set fees in the checkout instead of having to manually enter it, ability for guests to book directly from Instagram.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Virginia White

A Whole New World (Cue the Little Mermaid)

Used daily for less than 6 months
Reviewed 2020-08-13
Review Source: Capterra

Pros
Easy to use & train new employees. Reporting is sooooo easy & I don't touch Excel nearly as often. Their support team is so kind, and so personable. They made the transition seamless & actually enjoyable. I really enjoy the front desk view, and I totally wasn't expecting that. That has been the saving grace, seeing who has confirmed & not confirmed- it makes my mornings smooth & less stressful. The Little Mermaid quote was a little cheeky but honestly accurate, it's been such a nice transition for my business & my team loves it.

Cons
I can't think of anything so far. As my business grows, I'll have a better sense but so far it's all really good!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Boulevard pricing

Starting from
$175/month
Pricing options
Subscription
Free trial
View Pricing Plans

Boulevard is available across three pricing models, details of which are outlined below:
Essentials - $175/month
Premier - $325/month
Enterprise - Contact Boulevard for pricing details.

Boulevard features

API
Activity Dashboard
Automatic Notifications
Discount Management
Employee Management
Inventory Management
Loyalty Program
Multi-Location
Reporting & Statistics
Third Party Integration

Billing & Invoicing (100 other apps)
Customer Database (111 other apps)
Customer History (95 other apps)
Electronic Payments (88 other apps)
Inventory Tracking (136 other apps)
Order Management (123 other apps)
Order Processing (87 other apps)
POS (166 other apps)
Promotions Management (89 other apps)
Sales Reporting (102 other apps)

Videos and tutorials

Additional information for Boulevard

Key features of Boulevard

  • Access Controls/Permissions
  • Alerts/Notifications
  • Appointment Reminders
  • Appointment Scheduling
  • Calendar Sync
  • Client Database
  • Client Profiles
  • Customer Account Profiles
  • Customer Surveys
  • Electronic Signature
  • Employee Scheduling
  • For Salons and Spas
  • Gift Card Management
  • Membership Management
  • Online Booking
  • Online Payments
  • Payment Processing
  • Point of Sale (POS)
  • Real-time Scheduling
  • Recurring Appointments
  • Resource Scheduling
  • Retail POS
  • Room Booking Management
  • Treatment Packages
View All Features

Benefits

• On-brand client experience
• Reach out to past-due clients through text, email, or social media
• Keep staff connected with Boulevard’s mobile app
• Flexible permissions to compliment staff responsibilities
• Fast, secure, and 100% zero system downtime