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Boulevard Logo

Software purpose-built for the self-care industry

Last updated: March 2025

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Boulevard - 2025 Pricing, Features, Reviews & Alternatives

What is Boulevard?

Boulevard is transforming business management for appointment-based self-care businesses with the industry's first and only client experience platform. From initial booking to final payment, access everything you need to optimize time, maximize revenue, and build deeper connections that keep clients coming back. Key features include self-booking, customizable intake forms, custom reporting, marketing tools, and more. Discover how much more streamlined your day-to-day can be with a complete, modern solution designed specifically for your industy. Visit joinblvd.com to get a demo.

Benefits of using Boulevard

• On-brand client experience including self-booking overlay
• 2-way messaging with clients through SMS and MMS texts
• Keep staff connected with Boulevard’s mobile app
• Flexible permissions to compliment staff responsibilities
• Fast, secure, and 100% zero system downtime

Starting from

176

Per month

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Boulevard's key features

GetApp's analysis of 100 verified user reviews collected between August 2021 and November 2024 identified Boulevard's most critical features and how it performs according to users.

Appointment Scheduling

Reviewers appreciate Boulevard's appointment scheduling capabilities for their ease of use and user-friendly interface. They report that it shows services, prices, and available times clearly. Users like the smart prompts for booking optimal times, though some wish for easier scheduling within the app. They indicate that scheduling is straightforward for both staff and clients, with many noting its sleek and quick functionality. However, some users mention issues with moving appointments and the need for more options to manage gaps in the schedule. Of the 26 Boulevard users who gave detailed accounts of their use of Appointment Scheduling, 100% rated this feature as important or highly important.

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“Love that it prompts to schedule optimal times. However, I wish there was a setting that required ALL appointments (in house and online) to have a card on file.”
“It is easy to use when scheduling appointments as it shows the services, prices, aestheticians, dates/times, and the location of the salons.”

Online Booking

Reviewers highlight Boulevard's online booking capabilities as a valuable aspect, noting its ease of use for clients with busy schedules. They appreciate that clients can book without creating an account and that the system integrates seamlessly with their website. Users report that clients can check availability, pricing, and scheduling easily. They also like receiving real-time alerts for bookings and cancellations. However, some mention confusion about payment requirements and issues with booking appointments between services. Of the 30 Boulevard users who gave detailed accounts of their use of Online Booking, 100% rated this feature as important or highly important.

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“This is the best feature of this software; the ability for customers to book online easily and without having to create and account, which is time consuming and annoying for new customers. ”
“I love getting alerts in real time when a client books, cancels, or arrival time for appointments. ”

Appointment Management

Users report that Boulevard's appointment management capabilities are straightforward and user-friendly. They appreciate the clean interface for viewing appointment history and payment details. Reviewers like the ease of rescheduling, canceling, and modifying appointments. They also value the ability to send confirmation emails and manage appointments efficiently. However, some users mention issues with overlapping appointments and the need for better notifications when appointments are moved. Of the 19 Boulevard users who gave detailed accounts of their use of Appointment Management, 100% rated this feature as important or highly important.

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“I like how easy it is to send confirmation emails for appointments and reschedule, cancel or modify appointments.”
“I love how everything is so easy to understand, no hidden features that need to be clicked or unclicked. Editing appts could not be easier ”

Calendar Management

Reviewers indicate that Boulevard's calendar management capabilities are helpful for organizing schedules and viewing appointments clearly. They appreciate the drag-and-drop functionality for moving appointments and the ease of managing staff calendars. Users find the interface user-friendly and quick, allowing them to see schedules at a glance and make changes easily. However, some mention that the smart scheduling software does not always eliminate gaps as claimed. Of the 21 Boulevard users who gave detailed accounts of their use of Calendar Management, 100% rated this feature as important or highly important.

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“The calendar management helps me see my week very clearly and see what I have upcoming. ”
“Easy to see my own schedule, the scheudle for the whole day, move between weeks and months and get any information I need ”

Client Database

Users find Boulevard's client database capabilities valuable for storing and managing client information. They appreciate the ability to merge and update profiles, track transaction history, and add detailed notes. Reviewers highlight the ease of accessing client history and generating reports on visit frequency and product purchases. However, some users wish for more options to block, delete, and merge accounts, as well as the ability to add multiple email addresses for clients. Of the 16 Boulevard users who gave detailed accounts of their use of Client Database, 100% rated this feature as important or highly important.

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“Client database seems to be limitless. Easy ability to merge and update profiles. I do wish there was a way to add more than one email address for the client in their contact info, but we can always add it in the notes.”
“I love the reports on clients: visit frequency, first appt, last appt... also viewing their history and product purchases. ”

Confirmations/Reminders

Reviewers appreciate Boulevard's confirmations and reminders capabilities for reducing no-shows and keeping clients informed. They report that automated text and email reminders are effective and timely. Users like the ability to customize special instructions and the convenience of clients confirming or canceling appointments through reminders. However, some mention the need for more customization options and better integration of communication preferences for clients who do not use the online system. Of the 28 Boulevard users who gave detailed accounts of their use of Confirmations/Reminders, 96% rated this feature as important or highly important.

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“The details of when and how people confirm their appointments have solved so many issues within the business. It has made it very easy to implement our cancellation policy as we have visual evidence of guest confirmations. ”
“This tool is very critical because clients need reminders. I love that the reminders are sent out during after work hours. Clients can see the text and confirm or cancel at an appropriate time. ”

All Boulevard features

Features rating:

Employee Scheduling
Email Reminders
For Medical Spas
Email Management
Electronic Payments
Mobile Access
Customer History
Customer Database
Customer Accounts
Credit Card Processing
Point of Sale (POS)
Client Profiles
Real-Time Notifications
Website Integration
Third-Party Integrations
Scheduling
Client Management
Payment Processing
Real-time Scheduling
Booking Management
For Salons and Spas
Transaction History
Alerts/Notifications
Online Payments
Sales Reports
Automated Scheduling
Calendar Sync
Barcode/Ticket Scanning
Multi-Location
Inventory Management
Electronic Signature
Gift Card Management
Returns Management
Recurring Appointments
Employee Management
Group Scheduling
HIPAA Compliant
Order Management
Access Controls/Permissions
Discount Management
Customizable Branding
Email Marketing
Room Booking
Customer Surveys
Facility Scheduling
Booth Rental Management
Reminders
Reporting & Statistics
Resource Scheduling
Retail Inventory Management
Retail POS
Billing & Invoicing
Before & After Pictures
Sales Tax Management
Sales Trend Analysis
Availability Management
Self Service Portal
SMS Marketing
SMS Messaging
Social Media Integration
Stock Management
Task Scheduling
API
Timesheet Management
Activity Dashboard
Treatment Packages
Faculty/Staff Management
For Barbershops
Electronic Forms
eCommerce Management
Drag & Drop
Data Import/Export
Inventory Tracking
Invoice Management
Item Management
Loyalty Program
Marketing Automation
Customizable Templates
Mobile Alerts
Customizable Reports
Customizable Forms
Performance Metrics
Commission Management
Promotions Management
Purchase Order Management
Client Portal
Real-Time Reporting
Class Scheduling
Receipt Management

Boulevard awards

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Boulevard pricing

Value for money rating:

Starting from

176

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range
view pricing plans

Boulevard integrations (10)

Integrations rated by users

We looked through 320 user reviews, to identify which products are mentioned as Boulevard integrations, and what is the users perception.

Mailchimp logo
Mailchimp

Integration rating: 4.5 (4)

This is a great platform for communication with our salon- after using Frederick, nothing seems to be as thorough. (Except frederick would glitch and not send out confirmation texts/emails which was disastrous)

VC

Victoria Chesney

Director Of Operations

Zipwhip logo
Zipwhip

Integration rating: 5.0 (1)

Speaking with a client seemlessly using the landline phone number as a text message is vital. Most people text and not having another number which I did for years, cuts down on serious confusion

DL

DeLane Loggins

CEO

TrueLark logo
TrueLark

Integration rating: 5.0 (1)

Shopify logo
Shopify

Integration rating: 3.0 (1)

Integration rating: 5.0 (1)

Boulevard support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
24/7 (Live rep)
Email/Help Desk
FAQs/Forum

Training options

Webinars
In Person
Live Online

Boulevard reviews

Overall rating

4.6

/5

320

Positive reviews

91

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.68/10
Rating distribution

5

4

3

2

1

237

55

21

2

5

Pros
“Easy to integrate, easy to use, customer service is extremely helpful & responsive. Really this is the best customer service I have ever experienced.”
“The few times that I’ve had to check a customer out it feels like Boulevard is doing it for me that’s how flawless it is. I really love these guys.”
“Switching from our primitive software we had before couldn’t have happened sooner. Boulevard is effective in booking, checking out and the customer service/tailoring is out of this world awesome.”
Cons
“The random booking algorithm is confusing and does not produce random results. Currently lacking options for Apple pay and Google pay.”
“The app especially is problematic, and offers no actual function of usefulness. The inability to view appointment details on the app (what service is requested), is especially frustrating.”
“This makes it time-consuming and leaves the possibility of error if a service provider works at multiple locations.”

Boulevard FAQs

Q. What type of pricing plans does Boulevard offer?

Boulevard has the following pricing plans:
Starting from: $176.00/month
Pricing model: Subscription


Q. Who are the typical users of Boulevard?

Boulevard has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Boulevard support?

Boulevard supports the following languages:
English


Q. Does Boulevard support mobile devices?

Boulevard supports the following devices:
Android, iPad, iPhone


Q. Does Boulevard offer an API?

Yes, Boulevard has an API available for use.


Q. What other apps does Boulevard integrate with?

Boulevard integrates with the following applications:
Zapier, NetSuite, TrueLark, Okta, Google Calendar, Mailchimp


Q. What level of support does Boulevard offer?

Boulevard offers the following support options:
Chat, 24/7 (Live rep), Email/Help Desk, FAQs/Forum

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