Boulevard Pricing, Features, Reviews & Comparison of Alternatives

Pros
By far the single most important feature of Boulevard it the integrated messenger. Being able to communicate so easily over text with clients, and have them use the same telephone number as the salon, has helped us to take our customer care to a new level. We have been praised by numerous guests on how well we have communicated with them through this COVID-19 crisis and lot of this is down to our ability to message clients so easily. Second to this is how easy Boulevard is to use. The single User Interface (UI) has been designed and built from the top down, focusing on the customer experience first versus being built by engineers from the bottom up. Boulevard doesn't pull together multiple pieces of software and features to give the veneer of a complete solution as others in the market do. They focus entirely on ensuring no matter what they do, the experience for my customers, both external (clients) and internal (technicians) is stellar.

Cons
Boulevard is well aware that they are not as comprehensive as others in the market and that is OK. Could reporting be better? Yes, and that's why they now have a new Beta Reports feature allowing us to test a much more flexible reporting tool. Could there be more integrations with payroll and accounting companies? Of course, but they are focusing on expanding those integrations once they are happy that they can generate the right report data to pass across. I am happy to be patient because the support I get today shows me how much they care about their clients needs and they will get to adding the features in time.

Rating breakdown

Likelihood to recommend: 10/10

Pros
We like the ease of use from the Front Desk Associate's perspective, excellent performance metrics, and the outstanding customer service.

Cons
Limited options for selecting our own merchant services provider for credit card processing. We understand additional providers will be made available soon. That said, the credit card processing fees are very competitive already.

Rating breakdown

Likelihood to recommend: 10/10

Pros
BLVD is a great booking system for so many reasons. First and most importantly their team is incredibly responsive and helpful. Their help chat is perhaps the best on any platform that I use. Our rep is also always there to help us by answering questions or taking product requests. The platform is also pretty user-friendly and intuitive. BLVD is actively working on improvements + developments, so I look forward to seeing where they go next.

Cons
There are certain functionalities that are frustrating to our employees + our clients. For example the booking flow can feel stiff, and we are still not set up to have our clients have client profiles that they can log into and view their data in. On the internal side, sometimes there are processes that we have to do manually that I wish could be automated - pulling certain reports for example.

Rating breakdown

Likelihood to recommend: 8/10

Pros
It's hard to put in words the beauty of this software. It's visually beautiful, very quick to learn, easy to use, customer service is outstanding & quick to respond, and the online booking platform is so easy to use for our guests. We've been in business for 9 years and this is our 5th and final software. We've found the one!! The conversion from our other software was so easy and seamless (we've had disasters in the past) I can't recommend it enough!!!

Cons
A few features I feel are missing (but I'm told they are working on adding them) Referral program built in, option to pay commissions on discounted services or the original price, line items for set fees in the checkout instead of having to manually enter it, ability for guests to book directly from Instagram.

Rating breakdown

Likelihood to recommend: 10/10

Pros
Easy to use & train new employees. Reporting is sooooo easy & I don't touch Excel nearly as often. Their support team is so kind, and so personable. They made the transition seamless & actually enjoyable. I really enjoy the front desk view, and I totally wasn't expecting that. That has been the saving grace, seeing who has confirmed & not confirmed- it makes my mornings smooth & less stressful. The Little Mermaid quote was a little cheeky but honestly accurate, it's been such a nice transition for my business & my team loves it.

Cons
I can't think of anything so far. As my business grows, I'll have a better sense but so far it's all really good!

Rating breakdown

Likelihood to recommend: 10/10