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EZ Texting vs Attentive Comparison (2026)

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EZ Texting logo

EZ Texting

Attentive logo

Attentive

Overview

EZ Texting is an SMS marketing platform that enables businesses to send mass text and multimedia messages to their audiences. The software offers features including two-way conversational texting, automated workflows, contact management tools, and compliance safeguards that align with industry regulations. EZ Texting provides analytics capabilities that allow users to track campaign performance and optimize their messaging strategies.

Cloud-based SMS, email, and push notification marketing platform for retail and e-commerce brands, with segmentation and automation.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

273

5

4

3

2

1

181

60

18

7

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
74%
would recommend this app

4.8

110

5

4

3

2

1

90

18

1

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

“As a marketer, I've used EZ Texting for over 10+ years now, across multiple different industries and business types - from consumer social apps to investing / fintech platforms.”
FI

Francesco I.

Head of Marketing

“Cannot tell if message was read - I do like the feature that allows you to see messages that bounced so you can reach out for an updated phone number.”
DT

Dawn T.

HR Manager

“The ability to send promotions, reminders, and especially time-sensitive alerts quickly makes it a powerful and dependable communication channel.”
BP

Bob P.

Director of Technology Support

Pros

“We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty.”
SC

Stephen C.

Co-Owner

“We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language.”
SC

Stephen C.

Co-Owner

“Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat.”
SC

Stephen C.

Co-Owner

Cons

“The cost feels a bit steep compared to the usage limits and features offered in the plan.”
df

dan f.

executive director

“Customer Service and Renwal policy, we are a non profit and we never used the service, which they can track usage, but they renewed the account an refused to refund the renewal Profiting from a charity is disgusting.”
JM

Jodi M.

CEO

“We're on a grandfathered plan, the credits they provide for an annual subscription has grown kinda out of whack compared to the size of our list.”
JC

Jeff C.

Marketing Director

Cons

“I also dislike the way they set up the dropdown for choosing a send time... very small complaints!”
ZP

Zenia P.

Marketing

“Overall they were helpful but i had so many technical issues that i ended up not being able to properly use the service to it's fullest potential”
SF

Sarah F.

Owner

“Additionally, some of the sales presentations had carrier charges listed in a small, gray text that made it more difficult to see the overall cost per SMS you were getting.”
CJ

Connor J.

Owner

  • Vendor responds to reviews
  • Last review5 months ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features81
  • 2-Way Messaging
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autonomous Task Execution
  • Autoresponders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campus Notifications
  • Chat/Messaging
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Conversion Tracking
  • Coupons
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Email Alerts
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For No-Code Development
  • Generative AI
  • Group Messaging
  • Human-in-the-loop (HITL)
  • Integration Management
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Link Shortening
  • MMS
  • Marketing Automation
  • Mass Notifications
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • One-to-One Messaging
  • Open Rate Tracking
  • Performance Metrics
  • Pre-built Templates
  • Push Notifications
  • QR Codes
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scalability
  • Scheduled Messaging
  • Scheduling
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Survey Builder
  • Survey/Poll Management
  • Tagging
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Two-Way Communication
  • Visual Analytics
  • Workflow Automation
  • Total features63
  • 2-Way Messaging
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Audience Targeting
  • Automated Responses
  • Automated Scheduling
  • Autonomous Task Execution
  • Autoresponders
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campus Notifications
  • Chat/Messaging
  • Communication Management
  • Compliance Management
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Conversion Tracking
  • Coupons
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Email Alerts
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For No-Code Development
  • Generative AI
  • Group Messaging
  • Human-in-the-loop (HITL)
  • Integration Management
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Management
  • Link Shortening
  • MMS
  • Marketing Automation
  • Mass Notifications
  • Mass Texting
  • Message Personalization
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Coupons
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Natural Language Processing
  • One-to-One Messaging
  • Open Rate Tracking
  • Performance Metrics
  • Pre-built Templates
  • Push Notifications
  • QR Codes
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-time Conversations
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • SMS Messaging
  • Sales Analytics
  • Scalability
  • Scheduled Messaging
  • Scheduling
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Survey Builder
  • Survey/Poll Management
  • Tagging
  • Template Management
  • Templates
  • Text-to-Win
  • Third-Party Integrations
  • Two-Way Communication
  • Visual Analytics
  • Workflow Automation

Integrations

  • Total integrations14
  • ActiveCampaign
  • Adobe Analytics
  • Adobe Campaign
  • Airship
  • Amperity
  • Antavo
  • Asana
  • Bazaarvoice
  • BigCommerce
  • Bluecore
  • Booker
  • BubbleOS
  • ChatGPT
  • Claude
  • Constant Contact
  • Digioh
  • Dotdigital
  • Exigo
  • Facebook Business Suite
  • Function Point
  • Gladly
  • Google Ads
  • Google Forms
  • Gorgias
  • Heap
  • Hightouch
  • HubSpot Marketing Hub
  • Instagram
  • Intuit Mailchimp Email Marketing
  • Iterable
  • Klaviyo
  • LoyaltyLion
  • Malomo
  • Mark Copy
  • Miva
  • MuleSoft Composer
  • Okendo
  • Olo
  • PAR Punchh
  • Recharge
  • Shopify
  • Shopify POS
  • Shopify Plus
  • Snowflake
  • Squarespace
  • Swarm
  • Tealium Customer Data Hub
  • Trello
  • Triple Whale
  • Unanet ERP GovCon
  • Vimeo
  • ViralSweep
  • WooCommerce
  • Yotpo
  • YouTube
  • Zapier
  • Zendesk AI
  • dotConnect for Salesforce Marketing Cloud
  • Total integrations47
  • ActiveCampaign
  • Adobe Analytics
  • Adobe Campaign
  • Airship
  • Amperity
  • Antavo
  • Asana
  • Bazaarvoice
  • BigCommerce
  • Bluecore
  • Booker
  • BubbleOS
  • ChatGPT
  • Claude
  • Constant Contact
  • Digioh
  • Dotdigital
  • Exigo
  • Facebook Business Suite
  • Function Point
  • Gladly
  • Google Ads
  • Google Forms
  • Gorgias
  • Heap
  • Hightouch
  • HubSpot Marketing Hub
  • Instagram
  • Intuit Mailchimp Email Marketing
  • Iterable
  • Klaviyo
  • LoyaltyLion
  • Malomo
  • Mark Copy
  • Miva
  • MuleSoft Composer
  • Okendo
  • Olo
  • PAR Punchh
  • Recharge
  • Shopify
  • Shopify POS
  • Shopify Plus
  • Snowflake
  • Squarespace
  • Swarm
  • Tealium Customer Data Hub
  • Trello
  • Triple Whale
  • Unanet ERP GovCon
  • Vimeo
  • ViralSweep
  • WooCommerce
  • Yotpo
  • YouTube
  • Zapier
  • Zendesk AI
  • dotConnect for Salesforce Marketing Cloud