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EZ Texting vs Sinch Engage Comparison (2026)

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EZ Texting

Sinch Engage

Overview

EZ Texting is an SMS marketing platform that enables businesses to send mass text and multimedia messages to their audiences. The software offers features including two-way conversational texting, automated workflows, contact management tools, and compliance safeguards that align with industry regulations. EZ Texting provides analytics capabilities that allow users to track campaign performance and optimize their messaging strategies.

Sinch Engage (formerly MessageMedia) is an easy, all-in-one messaging platform made for building stronger customer relationships. With support for SMS, MMS, RCS & WhatsApp, we make it easy to engage customers on mobile channels they love—at scale. CRM-integrated, 100% security, 24/7 support.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.5

273

181

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

4.4

Value for money

Ease of use

Features

Customer support

72%

would recommend this app

Pros

“As a marketer, I've used EZ Texting for over 10+ years now, across multiple different industries and business types - from consumer social apps to investing / fintech platforms.”

Francesco I.

Head of Marketing

“Cannot tell if message was read - I do like the feature that allows you to see messages that bounced so you can reach out for an updated phone number.”

Dawn T.

HR Manager

“The ability to send promotions, reminders, and especially time-sensitive alerts quickly makes it a powerful and dependable communication channel.”

Bob P.

Director of Technology Support

Pros

“Focus on Text messaging which is required.”

Mark O.

“The customer support is exceptional. When sending messages, I appreciate that I can view the message and send out a test before sending to review, never had that before.”

Lori G.

HR Coordinator

“It is especially helpful when phone calls are just not possible especially with eh use of google translate embedded into the message system”

Karen I.

Facilitator

Cons

“The cost feels a bit steep compared to the usage limits and features offered in the plan.”

dan f.

executive director

“Customer Service and Renwal policy, we are a non profit and we never used the service, which they can track usage, but they renewed the account an refused to refund the renewal Profiting from a charity is disgusting.”

Jodi M.

CEO

“We're on a grandfathered plan, the credits they provide for an annual subscription has grown kinda out of whack compared to the size of our list.”

Jeff C.

Marketing Director

Cons

“For us, operating at scale or across regions, Sinch offers weak compliance, unsecure routing, — which matters if you’re sending sensitive or critical communications, wish it was better”

Nicholas T.

Sales

“The Chatbot isn't that helpful and just sends a list of FAQs which is frustrating and impersonal especially as none of the FAQs were relevant to my request”

Cherry C.

Support Services Senior Officer

“Because it is a global business it doesn't feel like SME customers and the local touch is a priority or focus.”

Mark O.