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Format Logo

Website builder tool for photographers and graphic designers

Table of Contents

Format - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Format overview

What is Format?

Format is a cloud-based website designing software for photographers, artists, designers, illustrators, models, architects, and businesses having specific teams for graphic designing or website building. Key features include portfolio management, website creation, photography enhancement, search engine optimization, and data protection.

The Format dashboard allows photographers to manage activities, such as building websites, creating and promoting portfolios, uploading images and videos, updating live portfolios, and developing an online store on a centralized dashboard. The Format design editor automates the process of developing websites with custom templates and mobile responsive themes, eliminating the need for technical coding.

Videographers and influencers can benefit from the gallery page, which provides a consolidated space for uploading and storing the photos and directly sharing it on the online store for promoting or showcasing among clients. Format offers integrations with Adobe Lightroom and Capture One to facilitate data sharing. It offers an iOS app to let users manage websites and cater to the clients’ requirements, even from remote locations.

Starting price

7per user /
per month

Pros & Cons

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Templates

Portfolio

Design

Design Flexibility

Format’s user interface

Ease of use rating:

Format pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(1)
3-4(45)
5(161)

What do users say about Format?

What I liked most was the ability to customise templates via HTML.

Select to learn more


Who uses Format?

Based on 207 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Photography
Arts and Crafts
Internet
Graphic Design
Others

Use cases

Website Builder
Photography Studio
Online Ordering

Format's key features

Most critical features, based on insights from Format users:

SEO management
Website management
Online store builder
Content management
Auto update
Data import/export
Landing pages/web forms
Drag & drop

All Format features

Features rating:

Activity dashboard
Activity tracking
Alerts/Notifications
Auto update
Content library
Content management
Customizable templates
Data import/export
Design management
Drag & drop
Image editing
Image library
Landing pages/web forms
Online store builder
Photo proofing
Pre-built templates
Project management
Real time editing
Real-Time updates
SEO management
SSL security
Templates
Website management

Format alternatives

Format logo

Starting from

7

/user

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Squarespace logo

Starting from

25

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

12

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Format pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Portfolio Basic

7

/user

Per month

Features included:

  • 10 Client Galleries
  • 24/7 Customer Support
  • 2 GB File Transfers
  • Award-Winning Templates (Starter Theme)
  • Client Contracts
  • Copyright Protection
  • CRM Light
  • Free Mobile App
  • Gallery Password Protection
  • High-Resolution Images (100)
  • Lightroom and Capture One Integration
  • Mobile-Optimized Website
  • Photography Business Masterclass (1 Chapter)
  • Powerful SEO Tools
  • Professional Branded Email ($72 Per Year)
  • Social Integration
  • SSL Security
  • Website Pages (15)

Portfolio Pro

8

Per month

Features included:

  • 100gb Photo Storage
  • 1500 High-Resolution Images
  • 15% Format Market Commission
  • 15 Minutes of Hosted Video
  • All Features of Portfolio Basic
  • Commission Free Online Store (3 Products)
  • Free Custom Domain
  • Template Themes
  • Unlimited Webste Pages

Portfolio Pro Plus

13

Per month

Features included:

  • 120 Minutes of Hosted Video
  • 5% Format Marketplace Commission
  • All Features of Portfolio Pro
  • Commission Free Online Store (1000 Products)
  • Email Subscriber Form
  • Photography Business Masterclass
  • Plus: Priority Support
  • Premium Design Features
  • Unlimited High-Resolution Images
  • Website Build Service (Free With Annual Plan)

Workflow Free

0.00

Features included:

  • 10 Client Galleries
  • 24/7 Customer Support
  • 2gb File Transfers.
  • Client Contracts
  • CRM Light
  • Gallery Password Protection

Workflow Pro

8

Per month

Features included:

  • 50 Client Galleries
  • 5 GB File Transfers
  • All Features of Workflow Free Plan
  • Free Custom Domain.
  • Plus: Unlimited Contacts for CRM Light

Workflow Pro Plus

13

Per month

Features included:

  • 10 GB File Transfers.
  • 250 Client Galleries
  • All Features of Workflow Pro
  • Plus: Priority Support

User opinions about Format price and value

Value for money rating:

Of 23 reviews that provide robust commentary on Format's price and value, mention it in a positive light.

Users think Format offers affordable pricing, especially compared to competitors, and appreciate the range of subscription plans with varying features. Some reviewers find the available features and professional themes justify the cost, and they feel they get good value for their money. Reviewers appreciate options for monthly or yearly payments and note that occasional free upgrades add value. Some users report that certain features, like analytics, require extra payment, and a few feel the price is too high for the features included or wish for more flexible payment options. Some users say paying in foreign currency is inconvenient.

, and

Format integrations (1)

Top integrations

Format customer support

What do users say about Format customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Format customer support.

Widespread user sentiment highlights Format's customer support as fast, friendly, and consistently helpful.

A significant portion of users praise the team's quick response times and clear, detailed guidance for any issue.

Frequently reported by users, the support staff are knowledgeable, patient, and willing to walk customers through solutions.

Broad user base finds it easy to reach customer service via chat or other channels, with proactive and efficient assistance.

Support options

24/7 (live rep)
Knowledge base
Faqs/forum
Phone support
Email/help desk
Chat

Training options

Documentation
Webinars
Live online
Videos

Format FAQs

Q. Who are the typical users of Format?

Format has the following typical customers:
Freelancers, Mid-size Business, Large Enterprises, Small Business

These products have better value for money


Q. Does Format support mobile devices?

Format supports the following devices:
iPad, iPhone


Q. What level of support does Format offer?

Format offers the following support options:
24/7 (Live rep), Knowledge Base, FAQs/Forum, Phone Support, Email/Help Desk, Chat

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