Mailjet vs Omnisend

Brevo Marketing Platform

Gmail

MailerLite

Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite. 

They take over a week to respond, leaving you completely stranded.

Market Research Manager

Their support responses felt like a never-ending compliance loop, with repeated requests that are not always realistic for large companies with hundreds of thousands of active customers. If you are a company planning to use Mailjet for high-volume customer communications, especially if your contacts come from an existing contractual customer relationship rather than a simple newsletter checkbox, be very careful.

Customer Success

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers  design, deliver, and automate  email newsletter while developers power transactional email via robust API platform. 

A/B Testing

Access Controls/Permissions

Activity Tracking

Alerts/Notifications

Archiving & Retention

Audience Targeting

Autoresponders

Campaign Analytics

Campaign Management

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Click Tracking

Collaboration Tools

Contact Database

Contact Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Templates

Data Import/Export

Data Recovery

Domain Check

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Form Builder

GDPR Compliance

Generative AI

Geolocation

HTML Editor

Inbox Management

Landing Pages/Web Forms

Lead Capture

List Management

Marketing Automation

Message Personalization

Mobile Optimization

Monitoring

Multi-Language

Multiple User Accounts

Newsletter Management

Personalization

Preview Functionality

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Response Management

Routing

Scheduling

Segmentation

Simple Mail Transfer Protocol (SMTP)

Social Media Integration

Spam Blocker

Subscriber Management

Syntax Check

Team Management

Template Management

Third-Party Integrations

Unsubscribe Database

Visual Analytics

Website Publishing Options

Workflow Automation

Workflow Management

WYSIWYG Editor

Most reviewers indicate that Mailjet delivers strong value for money, especially for startups and small businesses, and they appreciate the generous free plan. However, some users report higher costs and limited advanced features as needs increase.

Value for money

Reviews for Mailjet come from a wide variety of industries, including Information Technology and Services (14% of reviewers), Marketing and Advertising (11%), and Computer Software (9%). The most frequent use case for Mailjet cited by reviewers is email marketing (76% of reviewers).

Open Source

Mailjet

Web-based

SendGrid

Mailgun

Omnisend

Constant Contact

GetResponse

ActiveCampaign

Benchmark Email

Starter

Essential

Premium

Custom

Slow interface and system lag

70% of reviewers feel negative about Mailjet’s performance and speed. Users report that the web interface is often slow to load, with delays navigating between pages and performing tasks. They mention that the backend can be clunky, requiring excessive clicks and repeated actions before the system responds. Some reviewers say that slow server response times and laggy automation tools make managing large lists or campaigns time-consuming. Many find the navigation confusing and the overall user experience hindered by frequent slowdowns.

Unpredictable account suspensions

Twice, our account was blocked for over a week with ZERO warning. Why?

Blocking an account without notifying the account holder beforehand is an irresponsible practice. If there was a legitimate concern, we should have been informed and given an opportunity to address it rather than being abruptly cut off.

81% of reviewers feel negative about Mailjet’s account management. Reviewers report frequent and abrupt account suspensions or blocks, often without prior notice or clear explanation. They say these actions disrupt business operations and erode trust, as accounts can be frozen for reasons users do not understand. Many users express frustration with the lack of proactive communication and the lengthy resolution times, sometimes waiting days or weeks for reinstatement. Some mention being charged during suspensions or having difficulties resolving billing and account access issues.

Strict and opaque spam controls

67% of reviewers feel negative about Mailjet’s handling of email spam. Users report that emails are sometimes blocked or marked as spam without clear reasons, making it difficult to understand or resolve issues. They say the process for unblocking addresses is manual and slow, and that blocked or spammed emails are not always easy to identify or manage. Some reviewers mention that legitimate emails are flagged, leading to business risks and account suspensions. Many express frustration with the lack of transparency in spam filtering and email blocking.

Slow and unresponsive support

56% of reviewers feel negative about Mailjet’s customer support. Reviewers indicate that support is often slow to respond, with ticket-based communication leading to long wait times and repetitive exchanges. They say it is difficult to reach a real person, and many feel their issues are not resolved efficiently. Users mention that support responses can be generic or unhelpful, and that there is no phone or chat option for urgent matters. Some report that support struggles to address technical or account-related problems promptly.

Comprehensive feature set

92% of reviewers feel positive about Mailjet’s features. Reviewers appreciate the wide range of built-in tools, including analytics, marketing widgets, and a drag-and-drop builder. They say the platform covers essential needs for both transactional and marketing emails, and find the interface clear and easy to navigate. Users mention that Mailjet’s feature set is competitive with other platforms, and value the ability to access useful statistics and innovative technologies. They also highlight the flexibility to use features across different projects and the convenience of having everything in one place.

Easy newsletter creation and management

84% of reviewers feel positive about Mailjet’s newsletter functionality. Users say the drag-and-drop editor and MJML language make designing professional newsletters straightforward, even for beginners. They appreciate the ability to schedule campaigns, manage contact lists, and access detailed reports. Reviewers highlight the intuitive interface and the convenience of saving and revisiting drafts. Many find the platform suitable for regular newsletters and value the user-friendly tools for both design and campaign management, noting that it fits the needs of businesses of varying sizes.

Intuitive and user-friendly experience

Content Manager

I like how easy it is to learn how to use Mailjet.

83% of reviewers feel positive about Mailjet’s ease of use. Reviewers say the platform is straightforward to learn and navigate, even for those with little technical experience. They appreciate the simple setup process, clear interface, and the ability to quickly train new users. Users mention that managing campaigns and administrative tasks is hassle-free, and they value the minimal learning curve. Many highlight that Mailjet is efficient for both beginners and experienced users, making it easy to adopt and integrate into their workflow.

Flexible and affordable pricing

Fullstack Web Developer

Mailjet offer various plans based on the size of your projects (there is even a fully functional free one for very small projects).

87% of reviewers feel positive about Mailjet’s pricing. Users appreciate the availability of a generous free tier and affordable paid plans, making it accessible for startups, small businesses, and nonprofits. They say the pricing structure allows them to scale as their needs grow, and find it cost-effective compared to competitors. Reviewers highlight the value for money, especially for sending large volumes of emails, and like that there are no aggressive upsell tactics. Many mention that the free plan is sufficient for small operations and that upgrading is straightforward when necessary.

Reliable email delivery and tracking

Senior Marketing Manager

Email delivery is practically guaranteed, and you can track each individual message's progress, receipt, and opening.

85% of reviewers feel positive about Mailjet’s email sending capabilities. Reviewers indicate that the platform reliably delivers both transactional and marketing emails, and they value the ability to track delivery, opens, and clicks. Users appreciate the clear statistics and dashboards, as well as the ease of setting up SMTP or API integrations. They mention that Mailjet helps automate notifications and manage large mailing lists efficiently. Many find the scheduling and template management features useful, and note that the service is suitable for both small and high-volume email needs.

We are not using purchased lists, scraped contacts, or unsolicited third-party marketing campaigns. Despite providing multiple explanations about our business model, customer relationship, data collection process, legal basis, and campaign metrics, Mailjet kept applying restrictive sending limits and repeatedly asked for increasingly specific documentation, including individual proof of consent for specific contacts.

In our experience, Mailjet was not a good fit for enterprise-level customer communication where contacts are collected through real business processes, contracts, customer service interactions, and onboarding workflows.

Our data is top-notch: over 98% deliverability, engagement and click rates far above the industry average, almost no unsubscribes, and nearly zero spam reports.

The interface is fairly simple and allows you to create and send campaigns without too much difficulty.

Owner

I use Mailjet for system alerts when it's a pain to get O365 to work.

Title: Extremely frustrating compliance process and sending limits for legitimate business use**

Human Resources Generalist

I send monthly marketing emails for our engineering company, and Mialjet provides me with everything I need to make them great.

Pricing is also reasonable compared to some competitors, which can make it attractive for small businesses at first.

We are a tiny startup with only 10 employees, and we used Mailjet for 2.5 years.

I spend a few days trying Mailgun and and other email services but they didn't work, the onboarding was difficult and they mostly lack documentation.

Web Developer

Free plan of mailjet is limited in terms of number of mail sending per month

Direct Marketing Coordinator

The slight difference in goals would be the only thing in my mind, I make emails for an attraction and not a sales business.

Manager

The platform feels user-friendly with a drag-and-drop editor that makes it easy to build branded emails quickly.

Mailjet doesn’t care. And if you think support will help?

At this stage, I haven’t used it long enough to fully test deliverability, reporting, or automations.

The template customization options could be a bit more more flexible.

It offers drag and drop features, by which it is easier to user to design and sending mail

Email Marketing Speciliast

From email creation, testing, sending and statistics.

AI is also kinda useless I used very good prompts to generate a template but it wasn't good at all.

They suspended our account without notice because they suspect spam is being sent.

marketing coordinator

I like how you can see a lot of stats based on email.

Good deliverability (emails less likely to land in spam).

The API is okay, they have a good deliverability and it's important for an emailing company.

Designer

One of the interesting features of this system is that you can send transactions and emails on the same platform.

Yoga teacher, Healer, Homeopath

We signed up for an account in order to send out emails.

I appreciate their marketing insights, and I love the bots vs human metrics!

would have kept using if customer support helped. But they lost me too much money from not being helpful

Marketing Team Lead

Mailjet is an ideal tool for creating and sending emails marketing campaigns and newsletters.

I like using Mailjet, but I don't like that some emails are tagged as spam, so I have to check the spam.

Digital Marketing Manager

Simple email builder and reliable delivery rates.

Product Manager

We do not store any contacts and we only use this service for transactional emails.

Email Marketing Specialist

ease to use - the layouts are good, and very ease to use - but having some basic template would be great

Solid email marketing tool with good automation.

It said the account had been closed for undisclosed reasons. How strange!

The free tier Mailjet offers comes with 200 emails/day, 6000 emails/month. When you upgrade to the essential package, you get up to 50k emails and features like segmentation and email verification for $35/month (10% discount annually.)

Founder

It was really simple to set up and import our databse

It's been pretty user-friendly, and the team seems happy to help their users succeed.

Mailjet vs Omnisend Comparison (2026)

Mailjet

Omnisend

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives