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ActiveCampaign vs Omnisend Comparison (2026)
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Good recommendations?
ActiveCampaign
4.6
(2.5K)5
1.7K
4
681
3
118
2
33
1
29
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Omnisend
4.7
(837)5
631
4
186
3
17
2
3
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
2.5K
5
4
3
2
1
1.7K
681
118
33
29
- Value for money
- Ease of use
- Features
- Customer support
77%
would recommend this app4.7
837
5
4
3
2
1
631
186
17
3
0
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time.”
MN
Mamute N.
Sales and Marketing Specialist
“It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning.”
MS
Mark S.
Sales Director
“It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved.”
MS
Mark S.
Sales Director
Pros
“It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.”
JP
James P.
Marketing Specialist
“My main concern is segmentation, it's great for ecommerce stores, but it would also need more simplistic approach for businesses that push their monthly newsletters to pretty much same contact lists.”
Arnas S.
Marketing Specialist
“It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.”
AI
Aleksandar I.
Creative Director
Cons
“The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople.”
CA
Christopher A.
Commercial Director
“When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading."”
KS
Kathryn S.
Owner
“We need this for use cases like authorised reps, next of [sensitive content hidden], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it.”
DT
Dan T.
CMO
Cons
“The cost for the service can become quite high once your subscriber list gets over the 50k mark, so it may be less appealing to larger businesses.”
Sean O.
Head of Customer Experince
“It took a long time for the pre-checked box for subscribing to an email list to come out.”
LA
Luke A.
Social Media Director
“The fact that I can't send test emails to the work email that is associated with the account”
CA
Cassandra A.
Email Marketing Lead
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review25 days ago
Key features
- Total features180
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Mailing List Management
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Promotion
- Subscriber Management
- Subscription Management
- Template Management
- Text-to-Win
- Third-Party Integrations
- Unsubscribe Database
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features114
- 2-Way Messaging
- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Audience Targeting
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Responses
- Automated Scheduling
- Autonomous Task Execution
- Autoresponders
- Basic Reporting
- Batch Processing
- Behavior Analytics
- Behavior Tracking
- Behavioral Targeting
- Breadth of Partner Applications
- Budgeting
- Building and Personalizing Emails
- CAN-SPAM Compliance
- CRM
- CRM Integration
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Calendaring
- Call Logging
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Canned Responses
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Commission Management
- Compliance Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Cross-system Integration
- Customer Database
- Customer Engagement
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import & Export Tools
- Data Import/Export
- Data Integration
- Data Quality Management
- Data Recovery
- Data Visualization
- Deal Management
- Decision Making
- Document & Content Mgmt.
- Document Management
- Document Storage
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- E-commerce Integration
- Email Automation
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Email and Mobile Preview
- Engagement Tracking
- Event / Webinar Marketing
- Event Marketing
- Event Triggered Actions
- Field Sales Management
- File Sharing
- For Mac Devices
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Creation & Design
- Forms Management
- GDPR Compliance
- Gamification
- Generative AI
- Geotargeting
- Gmail Integration
- Goal Setting/Tracking
- HTML Editor
- High-Volume Sending
- Image Library
- Inbox Management
- Interaction Tracking
- Internationalization
- Kanban Board
- Landing Pages/Web Forms
- Lead Assignment
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Scoring and Grading
- Lead Segmentation
- Lead Verification/Validation
- List Management
- Live Chat
- Mailing List Management
- Manage Email Deliverability
- Manage Email Lists
- Marketing Automation
- Marketing Calendar
- Marketing Lead Database
- Marketing ROI Analytics
- Mass Texting
- Message Personalization
- Mobile Access
- Mobile App
- Mobile Optimization
- Mobile Optimized
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Language
- Multi-step Planning
- Multi-user Account
- Multiple User Accounts
- Multivariate Testing
- Newsletter Management
- Open Rate Tracking
- Opportunity & Pipeline Mgmt.
- Opportunity Management
- Performance Metrics
- Performance and Reliability
- Personalization
- Pipeline Management
- Pipeline Reports
- Predefined Rules
- Predictive Analytics
- Preview Functionality
- Prioritization
- Proactive Assistance
- Product Catalog
- Product Recommendations
- Program Management
- Prospecting Tools
- Queue Management
- Quotes/Estimates
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Revenue Analytics
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Scheduled Messaging
- Scheduling
- Search/Filter
- Segmentation
- Social Marketing
- Social Media Integration
- Social Promotion
- Subscriber Management
- Subscription Management
- Template Management
- Text-to-Win
- Third-Party Integrations
- Unsubscribe Database
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations101
- 123FormBuilder
- 29 Next
- 99minds
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- AfterShip
- Agentforce
- Airtable
- Alloy
- Amazon EC2
- Apollo.io
- Appy Pie
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- CartHook
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- ConvertFlow
- Delphi AI
- Digioh
- Digistore24
- Divi
- EComposer
- Easyship
- Elementor
- Elink.io
- Eventbrite
- Facebook Business Suite
- Fera
- Fillout
- Fireflies
- Fiverr
- Fomo
- Formidable Forms
- Fyrebox
- Gameball
- Gatsby
- GemPages
- Getsitecontrol
- Gleam Apps
- Glew
- GoDaddy Website Builder
- Google Ads
- Google Analytics
- Google Workspace
- Gorgias
- Gravity Forms
- Growave
- GrowthHero
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Insightly CRM
- Involve.me
- Jotform
- Judge.me
- JustCall
- Justuno
- Kajabi
- Kit
- Klarna
- Klaviyo
- Kommo
- Landingi
- LateShipment.com
- Leadpages
- LearnDash
- LinkedIn Marketing Solutions
- Looker
- Lootly
- Loox
- LoyaltyLion
- MESA
- Make
- ManyChat
- Memberium
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- MiloTree
- Nosto
- Notion
- Odoo ERP
- Okendo
- OnceHub
- OnePageCRM
- OpenCart
- Opinew
- OptiMonk
- POWR
- Pabbly Connect
- PandaDoc
- Personizely
- Pipedrive
- Plug&Pay
- Poptin
- Postmark
- Postscript
- Practice Better
- PrestaShop
- Proposify
- QuickBooks Online
- Quizell
- REVIEWS.io
- RGE Studio
- Re:amaze
- Recharge
- RegFox
- Salesforce Sales Cloud
- SamCart
- ShipStation
- Shopify
- Shopify Plus
- Shoplazza
- Slack
- Smile.io
- Squarespace
- Stamped.io
- Stripo.email
- Subsplash
- Supermetrics
- SurveyMonkey
- Swell
- SyncSpider
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- ThriveCart
- Tidio
- TikTok
- TrackingMore
- Twilio
- Typeform
- UpPromote: Affiliate Marketing
- UpViral
- VideoAsk
- VideoPeel
- ViralSweep
- Volusion
- WP Engine
- WPForms
- WebinarJam
- WhatsApp API
- Wisepops
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WooHoo
- WordPress
- WordPress.org
- Yotpo
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zipify Pages
- Zoho CRM
- Zoom Workplace
- ablefy
- n8n embed
- Total integrations82
- 123FormBuilder
- 29 Next
- 99minds
- Acuity Scheduling
- Adobe Acrobat
- Adobe Commerce
- Adobe Illustrator
- Adobe Photoshop
- AfterShip
- Agentforce
- Airtable
- Alloy
- Amazon EC2
- Apollo.io
- Appy Pie
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze
- Buildium
- CTM
- Calendly
- CartHook
- Claspo
- Claude
- ClickFunnels
- ClickUp
- Cloudbeds
- ConvertFlow
- Delphi AI
- Digioh
- Digistore24
- Divi
- EComposer
- Easyship
- Elementor
- Elink.io
- Eventbrite
- Facebook Business Suite
- Fera
- Fillout
- Fireflies
- Fiverr
- Fomo
- Formidable Forms
- Fyrebox
- Gameball
- Gatsby
- GemPages
- Getsitecontrol
- Gleam Apps
- Glew
- GoDaddy Website Builder
- Google Ads
- Google Analytics
- Google Workspace
- Gorgias
- Gravity Forms
- Growave
- GrowthHero
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Insightly CRM
- Involve.me
- Jotform
- Judge.me
- JustCall
- Justuno
- Kajabi
- Kit
- Klarna
- Klaviyo
- Kommo
- Landingi
- LateShipment.com
- Leadpages
- LearnDash
- LinkedIn Marketing Solutions
- Looker
- Lootly
- Loox
- LoyaltyLion
- MESA
- Make
- ManyChat
- Memberium
- Meta for Business
- Microsoft Outlook
- Microsoft Power BI
- MiloTree
- Nosto
- Notion
- Odoo ERP
- Okendo
- OnceHub
- OnePageCRM
- OpenCart
- Opinew
- OptiMonk
- POWR
- Pabbly Connect
- PandaDoc
- Personizely
- Pipedrive
- Plug&Pay
- Poptin
- Postmark
- Postscript
- Practice Better
- PrestaShop
- Proposify
- QuickBooks Online
- Quizell
- REVIEWS.io
- RGE Studio
- Re:amaze
- Recharge
- RegFox
- Salesforce Sales Cloud
- SamCart
- ShipStation
- Shopify
- Shopify Plus
- Shoplazza
- Slack
- Smile.io
- Squarespace
- Stamped.io
- Stripo.email
- Subsplash
- Supermetrics
- SurveyMonkey
- Swell
- SyncSpider
- Systeme.io
- TechnoMile Contracts Suite
- Thinkific
- ThriveCart
- Tidio
- TikTok
- TrackingMore
- Twilio
- Typeform
- UpPromote: Affiliate Marketing
- UpViral
- VideoAsk
- VideoPeel
- ViralSweep
- Volusion
- WP Engine
- WPForms
- WebinarJam
- WhatsApp API
- Wisepops
- WishList Member
- Wix
- Wix Studio
- WooCommerce
- WooHoo
- WordPress
- WordPress.org
- Yotpo
- Zanda (formerly Power Diary)
- Zapier
- Zendesk AI
- ZeroBounce
- Zipify Pages
- Zoho CRM
- Zoom Workplace
- ablefy
- n8n embed
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