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Format
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Website builder tool for photographers and graphic designers
Table of Contents
Format - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Format overview
What is Format?
Format is a cloud-based website designing software for photographers, artists, designers, illustrators, models, architects, and businesses having specific teams for graphic designing or website building. Key features include portfolio management, website creation, photography enhancement, search engine optimization, and data protection.
The Format dashboard allows photographers to manage activities, such as building websites, creating and promoting portfolios, uploading images and videos, updating live portfolios, and developing an online store on a centralized dashboard. The Format design editor automates the process of developing websites with custom templates and mobile responsive themes, eliminating the need for technical coding.
Videographers and influencers can benefit from the gallery page, which provides a consolidated space for uploading and storing the photos and directly sharing it on the online store for promoting or showcasing among clients. Format offers integrations with Adobe Lightroom and Capture One to facilitate data sharing. It offers an iOS app to let users manage websites and cater to the clients’ requirements, even from remote locations.
Starting price
per month
Pros & Cons
Templates
Portfolio
Design
Design Flexibility
Format’s user interface
Format pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.6
Features
4.4
Ease of use
4.7
Customer support
4.8
Reviews sentiment
What do users say about Format?
What I liked most was the ability to customise templates via HTML.
Select to learn more
Who uses Format?
Based on 207 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Format's key features
Most critical features, based on insights from Format users:
All Format features
Features rating:
Format alternatives
Format
Starting from
7
/user
Per month
Squarespace
Starting from
No pricing info
Constant Contact
Starting from
No pricing info
BigCommerce
Starting from
No pricing info
Format pricing
Pricing plans
Pricing details:
User opinions about Format price and value
Value for money rating:
Of 23 reviews that provide robust commentary on Format's price and value, 63% mention it in a positive light.
Users think Format offers affordable pricing, especially compared to competitors, and appreciate the range of subscription plans with varying features. Some reviewers find the available features and professional themes justify the cost, and they feel they get good value for their money. Reviewers appreciate options for monthly or yearly payments and note that occasional free upgrades add value. Some users report that certain features, like analytics, require extra payment, and a few feel the price is too high for the features included or wish for more flexible payment options. Some users say paying in foreign currency is inconvenient.
, and
To see what individual users think of Format's cost and value, check out the review excerpts below.
Format customer support
What do users say about Format customer support?
Customer support rating:
We analyzed 49 verified user reviews to identify positive and negative aspects of Format customer support.
A significant portion of users praise Format's customer service for being fast, responsive, and consistently helpful.
Widely noted by reviewers, the support team is knowledgeable, patient, and willing to walk users through any issues.
A large number of users appreciate the friendly and approachable attitude of the customer support staff.
Common user feedback highlights that support is easy to contact and provides clear, detailed guidance when needed.
Support options
Training options
To see what individual users say about Format's customer support, check out the review snippets below.
“The performance of the website is really good and I am very satisfied also by the fast response and kind guidance provided by their customer service.”
ANTONIS D.
Photographer
“Backed by incredibly helpful customer service that can literally set up your domain name for you. ”
Nathan Z.
Photographer
“Really incredible, their customer service is second to none, everyone in the team is very knowledgeable about their software and willing to walk you through anything you need to know”
Emma T.
Lifestyle and Advertising Photographer (specialising in Kids)
Format FAQs
Format has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Format support?
Format supports the following languages:
English
Q. Does Format support mobile devices?
Format supports the following devices:
iPad, iPhone
Q. Does Format offer an API?
No, Format does not have an API available.
Q. What level of support does Format offer?
Format offers the following support options:
24/7 (Live rep), Knowledge Base, FAQs/Forum, Phone Support, Email/Help Desk, Chat
