BigCommerce Pricing, Features, Reviews & Alternatives

BigCommerce

Redefining Enterprise Ecommerce

4.3/5 (178 reviews)

BigCommerce overview

What is BigCommerce?

Bigcommerce is an all-in-one SaaS ecommerce platform for growing and established online businesses that want a powerful solution in a user-friendly package. Build an online store from scratch or migrate from an existing platform with the easy-to-use store builder, featuring industry-leading templates designed to convert sales. Bigcommerce is loaded with features and integration's to manage an entire business, allowing for advanced customization's in a simple user interface. Try Bigcommerce today with a free 14-day trial.
www.bigcommerce.com

Pricing

Starting from
$29.95/month
Pricing options
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

B@1d1b933b
BigCommerce screenshot: Single hub for all channelsBigCommerce is the Complete Ecommerce PlatformBigCommerce screenshot: Track activityBigCommerce screenshot: eCommerce analytics

BigCommerce user reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.1
  4.1
  4.2
Nathan K.

Among the best ecommerce solutions for growing businesses

Used daily for 1-2 years
Reviewed 2019-09-04
Review Source: Capterra

We initially transitioned from Lightspeed eCom over to Bigcommerce because their platform offered greater scalability and entry-level features than what Lightspeed offered. Because we use Lightspeed POS, however, integrating product data between the systems was a challenge and a lengthy process. It also takes some effort to maintain the connection (via a third-party service using their API).

Pros
Bigcommerce offers some of the most inclusive features in their entry-level product options, making them excellent for small businesses. Their level of customer support and transparency about service issues and new features in development are excellent and perhaps one of the main reasons why we've kept using Bigcommerce instead of switching to a platform that meets other essential features that we are still awaiting from Bigcommerce. The availability of third-party apps (including shipping and logistics integrations) has been great to work with so far.

Cons
Storefront development is currently very lackluster and it can be difficult to get a truly customized website without hiring a developer or investing in web development skills of your own. This is also true of their e-mail features. If you don't have more than a basic understanding of HTML, it will be next to impossible to customize their system e-mails without a third-party solution. Also, while their entry-level features are among the most plentiful in the industry, a few features (such as Google Reviews integrations and Abandoned Cart Recovery) are reserved only for higher-tier plans, which doesn't make sense from a financial standpoint as their costs to support these features should be minimal.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Justin D.

TYLER'S x BigCommerce

Used daily for 2+ years
Reviewed 2020-11-09
Review Source: Capterra

BigCommerce has been absolutely phenomenal. We're glad to be based in Austin, Texas alongside some of the BigCommerce team. Their support staff has been instrumental in our ability to adjust when a problem arises, and find a long term solution to ensure our ongoing success.

Pros
BigCommerce has developed a simplistic software that's allowing small and mid size companies to maneuver at scale. We've been able to learn and adapt new strategies as their team continues to open new capabilities to developers and as they push development in their app market. Fast and reliable apps will be key to building and maintaining the next evolution of ecommerce businesses and having that infrastructure in place will be pivotal in the years to come.

Cons
When we teamed up with BigCommerce, they were a newer competitor in the market. Some similar companies were able to offer functionalities that were limiting to our initial growth through ecommerce. Being a brick and mortar based business since 1978, we had a multitude of functionalities needed to keep up with our physical locations. Although they couldn't offer these features out of the gate, they were quick to get them implemented and worked closely with us to resolve our issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Harsha V.

Best online platform for start-ups and beginners to innovate business.

Used daily for 1-2 years
Reviewed 2021-03-31
Review Source: Capterra

This platform helps in starting a new business for starters. The user interface is user friendly in which the products can be built easily with great security. The support in this Application is very helpful in expanding the products over the globe.

Pros
The feature available in this application helps to learn about the current market and help us to build the dedicated products. The marketing of our products online through different applications like Instagram helps in a major Part. The user interface and Mobile user friendly is very helpful. The detailed marketing helps in developing the business overall the globe.

Cons
The themes while building the platform is quite expensive and editing feature can be added which helps in major role. The interface can be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Chad W.

Easy to make basic sites, difficult to do more

Used weekly for 1-2 years
Reviewed 2018-11-18
Review Source: Capterra

It does the basics well, but there are plenty of e-commerce platforms out there that outperform BigCommerce. In my experience Shopify is better than BigCommerce is every way. I even prefer WordPress with WooCommerce to this.

Pros
BigCommerce does make it easy to list and sell products online. The product manager is pretty comprehensive, and most of the pages are made for you - including the home page. It includes several SEO features out of the box, which encourages users to make higher quality listings that will sell easier. There are many custom themes for Bigcommerce, and most of them look great. The interface has gotten a much needed facelift in the past few years.

Cons
If you're trying to do more than the basics, Bigcommerce (BC) is difficult to work with. App extensions are present, but nowhere close to the breadth and depth of functionality available to WordPress. They do have a theme editor, but it requires tricky setup and command-line actions to update. Compared to Shopify's theme editor which is all in-browser, the BC theme editor is lacking. Documentation is available, but I found myself scrounging around on forums for many basic features not listed in the docs. The in-browser theme editor is buggy and unreliable. For editing static pages, BC's WYSIWYG editor is meager and unnecessarily strict. The linter strips out perfectly valid code (like blank divs), and there's no way to include CSS on a page – meaning that any @media queries or breakpoints have to clutter up the main CSS file. There are very limited options editing your home page, and almost no options to edit your shop pages. And maybe it's just the theme we started using, but the pages load VERY slowly. It takes several seconds to asynchronously load the page content, so javascript running on a product page may not run for 3-4 seconds after the user lands! Not ideal The email editor is painful. We found ourselves designing in mailchimp and copy/pasting into BC when done. There's no way to send a test email either, do you have to complete an order each time you want to see that updated order email. I mentioned the interface is better, but it's still quite buggy.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Tom L.

It Does The Job. What You Would Expect For An Ecommerce Site.

Used daily for 2+ years
Reviewed 2021-01-07
Review Source: Capterra

We have been using BigCommerce for quite some time now. No so thrill about it nor are we dissatisfied with the platform. For what we need, it does the job. But we would not make it our go-to platform if we need specific function or customization. It seems there's almost little to no guide out there if we want to customize. We have to seek a developer who knows how to customize BigCommerce and even then, they charge quite a bit for what we needed. Would recommend for people who want a basic ecommerce site. But if you want to have customization, Big Commerce is not the way to go.

Pros
It is quick to set up. Easy for a non-technical person to manage when starting out with little to no experience in ecommerce. Has everything you would expect from an e-commerce platform. Great layout for product and checkout page.

Cons
Customization is very limited. Even when you try to get some tech support from their team. They tell you they're not developer and would suggest some options with using their partners services. There's very little help if you want to customize basic attributes. The platform setup is quite limited if you want to change specific part of the layout.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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BigCommerce pricing

Starting from
$29.95/month
Pricing options
Free trial
Subscription
View Pricing Plans

Starting at $29.95 with far more built in features than any other platform. Bigcommerce plans are built for growth, giving businesses of every size access to the features they need to optimize their store and increase brand exposure.

Plus: $79.95/month
Pro: $249.95/month
Enterprise: Contact BigCommerce for pricing information.

BigCommerce features

API
Activity Dashboard
Cataloging/Categorization
Content Management
Data Import/Export
Inventory Management
Order Management
Reporting & Statistics
Reporting/Analytics
SEO Management
Search/Filter
Shopping Cart
Third Party Integrations
eCommerce Management

Access Controls/Permissions (209 other apps)
Alerts/Notifications (199 other apps)
Collaboration Tools (176 other apps)
Customizable Branding (243 other apps)
Customizable Templates (244 other apps)
Drag & Drop (223 other apps)

GetApp Analysis

Ecommerce now represents more than 7% of all retail sales, exceeding $3.5 trillion within the next five years. Bigcommerce offers a way for both individuals and businesses to increase their share of that pie. The all-in-one platform is redefining enterprise eCommerce. Bigcommerce powers eCommerce websites for brands around the world, including big names like Toyota, Cetaphil, and Martha Stewart.

Bigcommerce offers a way for businesses to sell their products online, with customizable templates and advanced features designed to increase web traffic and conversions. Pre-integrated payment options ensure that shoppers always have a way to pay for the products they buy, whether they’re shopping on desktop or mobile devices. Built-in SEO and conversion tools are available for growing businesses. High-volume retailers can take advantage of Bigcommerce’s reliable platform to grow revenue and optimize operations.


What is BigCommerce?

Merchants want to sell more products online, and Bigcommerce gives them a way to do just that. The web-based eCommerce platform provides solutions for small, fast-growing businesses, as well as global brands and Fortune 500 companies. Key features like single-page checkouts, abandoned cart savers, and “buy” buttons for social media empower merchants to grow their businesses in a way that makes financial sense. Bigcommerce also boasts advanced capabilities such as couponing and discounting, faceted search, automatic shipping calculation, fraud prevention, and reporting.

Storefronts are designed with responsive themes, using popular code languages and frameworks for higher-than-average uptime. Bigcommerce handles the management of its clients’ servers, with a multi-layered approach to online security that involves perimeter and server-specific firewalls, file integrity scanners, intrusion detection software, and 24/7 human monitoring.

In addition to providing merchants with a way to sell physical goods on the Internet, Bigcommerce also offers a number of marketing tools and strategy guides. Bigcommerce is designed to meet the needs of merchants who don’t have extensive web design backgrounds, however it also gives advanced users the ability to adjust HTML and CSS on their own.


Who is BigCommerce For?

  • Experience level: All experience levels
  • Industry: eCommerce, retail
  • Business size: Freelance, small businesses, mid-size businesses, large businesses
  • Departments/roles: All departments
  • Budget/point: Standard plans cost $29.95 per month
  • Example customers: Toyota, Cetaphil, Payless, Gibson

Main Features

Customizable Design Themes

Merchants who use Bigcommerce have access to an expansive collection of themes, which have all been designed to meet the needs of businesses in a number of industries or verticals. The company’s intuitive design platform offers a straightforward way to build the types of stores that engage and convert shoppers on a mass scale.

Customize whichever theme you select, even if you have no coding experience whatsoever. Bigcommerce lets you add a company logo and branding elements. You can also promote featured or top selling products at the top of your site. Shoppers will be funneled to a single-page checkout. You’ll benefit from its advanced SEO, which gives you control over your URLs and metadata.

Professional SEO

Most online merchants can’t afford to hire in-house SEO experts. With that limitation in mind, Bigcommerce has decided to handle SEO for its users. The company provides merchants with tools designed to automatically optimize every page to maximize rankings on all the most important search engines.

Bigcommerce automatically generates optimized product page URLs and titles based on product names, however you still have the option to customize those URLs if you wish. You can also customize your site’s title, header tags, meta descriptions, keywords, and alt tags. A number of advanced features, like product reviews, rich snippets, and a built-in blogging platform, are designed to improve reach via organic search, as well.

Abandoned Cart Saver

Bigcommerce’s abandoned cart saver gives merchants an easy way to recover lost sales. Customizable controls allow merchants to decide for themselves when their abandoned cart emails go out and what they say. Coupons can also be used to increase conversions.

Design your store’s abandoned cart emails, taking the time to customize the subject lines and email language that your visitors will receive. You can actually set up a series of emails with increasingly powerful recovery tools (like coupon or discount codes), which Bigcommerce will send to shoppers who’ve left your site.

Pre-Integrated Payment Options

Pre-integrated payment options ensure that shoppers always have a way to pay. Big commerce’s one-click setup lets merchants immediately start accepting major credit cards and PayPal payments. Bigcommerce can even help merchants accept payments from international buyers using multiple currencies.

Bigcommerce has negotiated lower rates for credit and debit card processing with PayPal, which they pass along to merchants. As a merchant, you have the option to choose from a number of pre-integrated payment options, including Authorize.net, Heartland, and 2Checkout (hosted). In addition to accepting orders through your website, you can also take phone and mail orders right away.


Integrations

Bigcommerce encourages merchants to integrate their stores with leading third-party applications for marketing, inventory management, shipping, and accounting services. The company offers an extensive app marketplace, where users can browse all apps and integrations, along with themes, partner services, and offers.


Pricing

Free 15-day trials are available for new users. After that time, users can choose from one of four plans, which range in price from $29.95 per month to $199.95 per month. Custom order-based pricing is available through the Enterprise plan, as well.


Bottom Line

  • All-in-one eCommerce solution with conversion tools, shipping functionality, promotions, and more
  • Low cost option for merchants who want to sell online
  • Easy-to-customize themes with drag-and-drop content blocks
  • Flexible web-based software for merchants in a variety of verticals
  • Platform unifies all aspects of online commerce

Videos and tutorials

Additional information for BigCommerce

Key features of BigCommerce

  • Marketing & conversion tools
  • Mobile cart conversion
  • Built-in blog for content marketing
  • Social sharing for products & purchases
  • Side-by-side product comparisons
  • Public & private wish lists
  • Mobile optimized
  • Dropshopping management
  • eCommerce analytics
  • Sales management
  • Inbuilt tax calculator
  • Catalog API
  • Login API
  • Cart API
  • Shopping cart
  • File storage
  • Single-page checkout
  • Abandoned cart saver
View All Features

Benefits

1. Faster results, superior ROI: since we are a cloud based solution, you no longer have the burden of owning infrastructure. Go to market time is on average 1/2 that of an on-premise platform like Magento, and total cost of ownership is 1/4 the cost. Money previously spent on hardware, hosting and maintenance can be reinvested in the business and tech teams can focus on higher-impact projects than fixing broken code and deploying patches and updates.

2. Flexible customizable SaaS: our open architecture enables you to seamlessly connect with critical business software - we offer one-click integrations, as well as powerful APIs & webhooks to build integration from scratch. Unlike competing platforms, we don't limit API calls. Additionally, our strategy differs here from Shopify; we believe in building an open platform, so you have the power of choice to integrate your own payment provider and Point of Sale, instead of pointing you to our home-grown solution.

3. Extraordinary shopping experience: the Bigcommerce theme framework is brand new and contains the bleeding-edge of site design capabilities. We offer beautiful easy-to-customize themes with drag and drop content blocks (Instagram feed, featured single product, blog featurette, etc) and highly-optimized one-page checkout. For customers customizing their sites, developers don't have to learn proprietary languages like Shopify's Liquid-- they can code in popular Handlebar languages. Developers will be delighted to know we offer local staging environments (preview changes across desktop and mobile displays using real-time catalog without pushing updates to your live store). Merchandisers will love that they can also personalize the storefront based on shopper behavior and purchase history.

4. Hub for all your sales channels: Bigcommerce unifies all aspects of commerce with Bigcommerce Channel Manager, an area where you can discover and connect to new sales channels. We sync product information, orders and inventory across channels so you no longer have to work in multiple interfaces to sell on multiple channels. Bigcommerce is one of the only ecommerce platforms partnered with social networks Facebook, Pinterest, and Twitter to offer access to "social buy buttons," and we are closely partnering with Amazon to build a market-differentiated native integration.

5. A complete all-in-one solution: from conversion tools, to shipping functionality, to flexible promotions & discount rules, Bigcommerce offers all the capabilities you need to run a successful business built right it, without the need to pay for dozens of apps for basic functionality.