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theTradeDesk
Campaign and data management platform
theTradeDesk Pricing, Features, Reviews and Alternatives
theTradeDesk FAQs
theTradeDesk has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What languages does theTradeDesk support?
theTradeDesk supports the following languages:
English
Q. Does theTradeDesk offer an API?
Yes, theTradeDesk has an API available for use.
Q. What level of support does theTradeDesk offer?
theTradeDesk offers the following support options:
Chat, FAQs/Forum, Email/Help Desk, Phone Support
theTradeDesk product overview
What is theTradeDesk?
The Trade Desk is a campaign and data management platform that helps advertisers handle operations related to audience mapping, cross-device targeting, video advertising, and more on a centralized platform. The data management platform (DMP) allows team members to conduct lookalike modeling, data element reporting, and audience segmentation based on multiple categories, such as basic, intermediate, and advanced.
Typical customers
Platforms supported
Support options
Training options
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Starting from
No pricing info
Starting from
139.95
Per month
Flat Rate
theTradeDesk features
Functionality
4.3
/5
15
Total features
29
7 categories
Most valued features by users
Functionality contenders
theTradeDesk users reviews
Overall Rating
4.4
/5
15
Positive reviews
87
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.14/10
8
5
2
0
0
Melvin L.
Media activation manager
Overall rating contenders
Melvin L.
Marketing and Advertising, 201-500 employees
Used monthly for 6-12 months
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Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.
Packed with loads of features, great for both beginners to advanced users. Superb support from the team
Reporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there
Kaden F.
Marketing and Advertising, 11-50 employees
Used daily for 6-12 months
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Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.
Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.
Verified reviewer
Used other for 2+ years
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Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).
When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.
David S.
Marketing and Advertising, 201-500 employees
Used daily for 2+ years
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I'm a long time user of TTD, over 5 years, and it's consistently a great platform.
The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.
TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.
Raymond H.
Marketing and Advertising, 10,001+ employees
Used daily for 2+ years
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If scale is an issue with the use of data in your campaigns. May want to give TTD a try.
This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.
Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.
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