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Criteo

Digital performance advertising for retail E-commerce sites

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Criteo Pricing, Features, Reviews and Alternatives

Criteo product overview

What is Criteo?

Trusted by over 21,000+ marketers and thousands of direct media owners, Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data set and machine learning technology.

Key benefits of using Criteo

Finding the right partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo?

• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Documentation
Live Online
Videos
Webinars

Criteo pricing information

Value for money

3.9

/5

16

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Criteo features

Functionality

3.9

/5

16

Total features

23

8 categories

Most valued features by users

Reporting/Analytics
Campaign Management
Campaign Analytics
Multi-Channel Marketing
Display Ad Management
Social Media Retargeting
Recommendations
Data Blending

Criteo users reviews

Overall Rating

3.9

/5

16

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.8/10
Rating distribution

5

4

3

2

1

7

4

3

1

1

Pros
I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.
Great performance, ease of use and reliability of accounts.
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
Cons
The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error.
NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.
Lack of a detailed site list or whitelist options.
Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Convert Traffic to Customers Using Criteo

Reviewed 4 years ago

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Vendor response

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Powerful Retargeting, with a Few Downfalls

Reviewed 3 years ago

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Está muy bien, pero al sistema de atribución le falta transparencia

Reviewed 2 months ago
Pros

Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara.

Cons

Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta.

Showing original review in Spanish. See translation

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the best display options

Reviewed 2 months ago
Pros

Inventory and performance in comparison with GDN. Great customer support.

Cons

The platform is not really user friendly so you end up depending on the support team.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great complement to Google and social media retargeting

Reviewed a year ago

An easy-to-manage, effective tool for retargeting on the basis of RTB.

Pros

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Cons

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Criteo FAQs and common questions

Q. What type of pricing plans does Criteo offer?

Criteo has the following pricing plans:
Pricing model: Subscription


Q. Who are the typical users of Criteo?

Criteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Criteo support?

Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish


Q. Does Criteo offer an API?

No, Criteo does not have an API available.


Q. What level of support does Criteo offer?

Criteo offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum

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