Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.
Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.
United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
Pros One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
Cons For an E-commerce website, it's not that easy to implement the Criteo script.
Response from Criteo
Thank you for your review Chitta.
Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
Pros The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
Cons Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.
Pros I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.
Cons The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!
Response from Criteo
Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
Pros We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.
Cons Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.
Criteo Email delivers highly personalized messages in real-time, showing individual website visitors the products most relevant to their browsing history.
With personalized targeting and product recommendation strategies, Criteo technology engages consumers at different buying stages.
Criteo targets both active, repeat users of your site as well as those who have never visited before, ensuring that a wider audience and potential new markets are reached.
FAQs for Criteo
Below are some frequently asked questions for Criteo.
Q. What type of pricing plans does Criteo offer?
Criteo has the following pricing plans:
Starting from: $1.00 Pricing model: Subscription Free Trial: Available (No Credit Card required)
Q. Who are the typical users of Criteo?
Criteo has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does Criteo support?
Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish
Q. Does Criteo support mobile devices?
Criteo supports the following devices:
We do not have any information about what devices Criteo supports
Q. Does Criteo offer an API?
No, Criteo does not have an API available.
Q. What other apps does Criteo integrate with?
Criteo integrates with the following applications:
Q. What level of support does Criteo offer?
Criteo offers the following support options:
Forum, Online Support, Phone Support, Video Tutorials
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Australia (English)
Canada (English)
Deutschland (Deutsch)
España (español)
France (français)
Ireland (English)
México (español)
Nederland (Nederlands)
New Zealand (English)
Österreich (Deutsch)
Portugual (Português)
Singapore (English)
South Africa (English)
United Kingdom (English)