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Criteo Pricing, Features, Reviews and Alternatives
Criteo product overview
What is Criteo?
Trusted by over 21,000+ marketers and thousands of direct media owners, Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data set and machine learning technology.
Key benefits of using Criteo
• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.
The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.
Typical customers
Platforms supported
Support options
Training options
Criteo pricing information
Value for money
3.9
/5
16
Starting from
No pricing info
Pricing options
Value for money contenders
Criteo features
Functionality
3.9
/5
16
Total features
23
8 categories
Most valued features by users
Functionality contenders
Criteo users reviews
Overall Rating
3.9
/5
16
Positive reviews
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend7.8/10
7
4
3
1
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Cameron S.
Overall rating contenders
Chitta Ranjan D.
Verified reviewer
Health, Wellness and Fitness, 201-500 employees
Used daily for 1-2 years
Review source
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I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.
One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
For an E-commerce website, it's not that easy to implement the Criteo script.
Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
Cameron S.
Verified reviewer
Consumer Goods, 51-200 employees
Used daily for 1-2 years
Review source
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Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
Anonymous Reviewer
Verified reviewer
Internet, 1-10 employees
Used daily for 2+ years
Review source
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Usando Criteo se logra hacer una estrategía de retargeting muy eficaz, la única pega es que la atribución post clic no está del todo clara.
Mejorar el tracking post clic Los costes son muy altos especialmente en temporada alta.
Showing original review in Spanish. See translation
Gabriel Z.
Financial Services, 51-200 employees
Used daily for 2+ years
Review source
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Inventory and performance in comparison with GDN. Great customer support.
The platform is not really user friendly so you end up depending on the support team.
Artur N.
Verified reviewer
Retail, 51-200 employees
Used daily for 2+ years
Review source
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An easy-to-manage, effective tool for retargeting on the basis of RTB.
Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.
The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).
Criteo FAQs and common questions
Q. What type of pricing plans does Criteo offer?
Criteo has the following pricing plans:
Pricing model: Subscription
Q. Who are the typical users of Criteo?
Criteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Criteo support?
Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish
Q. Does Criteo offer an API?
No, Criteo does not have an API available.
Q. What level of support does Criteo offer?
Criteo offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum
Common Criteo comparisons
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