App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Criteo Logo

Criteo

Write a review

Digital performance advertising for retail E-commerce sites

(9)

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more

Criteo Pricing, Features, Reviews and Alternatives

Criteo FAQs

Q. What type of pricing plans does Criteo offer?

Criteo has the following pricing plans:
Starting from: $1.00/month
Pricing model: Subscription

These products have better value for money


Q. Who are the typical users of Criteo?

Criteo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What languages does Criteo support?

Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish


Q. Does Criteo offer an API?

No, Criteo does not have an API available.


Q. What level of support does Criteo offer?

Criteo offers the following support options:
Chat, Email/Help Desk, Phone Support, FAQs/Forum

Criteo product overview

Price starts from

1

Per month

What is Criteo?

Trusted by over 21,000+ marketers and thousands of direct media owners, Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's largest open shopper data set and machine learning technology.

Key benefits of using Criteo

Finding the right partner is no easy feat. But doing so is crucial for delivering performance, and ultimately driving profitable sales for you. So why should you choose Criteo?

• Criteo has one of the world’s largest sets of shopper data, fueling our deep understanding of shoppers and the ability to accurately predict in real-time when and where shoppers are most likely to convert, optimizing against defined outcomes.
• Our powerful machine-learning technology leverages 35M daily historic shopping and browsing events to deliver performance at scale and global reach.
• Criteo goes beyond just conversions, offering solutions that span across the entire shopper journey, to help you acquire, convert, and re-engage shoppers.

The proof is in our 90% client retention rate and growing ecosystem of retailers, brands, and publishers. As consumers and the world of commerce continues to change, it’s important to choose the right partner to deliver against your business objectives.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
Email/Help Desk
Phone Support
FAQs/Forum

Training options

Documentation
Live Online
Videos
Webinars

Not sure about Criteo? Compare it with a popular alternative

Starting from

1

Per month

Free plan
Free trial
Pricing range

Starting from

1250

Per month

Flat Rate

Free plan
Free trial
Pricing range
Ease of use
Value for money
Customer support
Ease of use
Value for money
Customer support
Why am I seeing this?

Criteo pricing information

Value for money

3.9

/5

21

Starting from

1

Per month

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

Criteo features

Functionality

4.0

/5

21

Total features

23

8 categories

Most valued features by users

Reporting/Analytics
Campaign Management
Campaign Analytics
Multi-Channel Marketing
Ad Inventory Management
AI/Machine Learning
Audience Targeting
Behavioral Targeting

Criteo users reviews

Overall Rating

3.9

/5

21

Positive reviews

71

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.35/10
Rating distribution

5

4

3

2

1

7

8

4

1

1

Pros
I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.
Great performance, ease of use and reliability of accounts.
Dynamic remarking with animation look great easy to set up new campaign.
Cons
Very bad experience, after investing so much time set up my account. Just got stuck with the integration - sent several emails - no one answered.
The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error.
NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.
AvatarImg
AvatarImg

Gabriel Z.

Growth Lead

Financial Services, 201-500 employees

Review source

Overall Rating

Criteo Review: Great Inventory Solution.

Reviewed 5 months ago

Transcript

Gabriel: Hi, my name is Gabriel. I am a marketing growth lead. I work in a company with 200 employees....

AvatarImg
AvatarImg

Chitta Ranjan D.

Health, Wellness and Fitness, 201-500 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Convert Traffic to Customers Using Criteo

Reviewed 5 years ago

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Vendor response

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

AvatarImg
AvatarImg

Cameron S.

Consumer Goods, 51-200 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Powerful Retargeting, with a Few Downfalls

Reviewed 5 years ago

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

AR
AvatarImg

Verified reviewer

Retail, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

Share this review:

Machine Learning gone awry

Reviewed 5 years ago

NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Pros

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Vendor response

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

AvatarImg
AvatarImg

Artur N.

Retail, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

A great complement to Google and social media retargeting

Reviewed 3 years ago

An easy-to-manage, effective tool for retargeting on the basis of RTB.

Pros

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Cons

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

RS
AvatarImg

Rob S.

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Converts customers and makes money!

Reviewed 6 years ago

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Common Criteo comparisons

Criteo logo
AdRoll logo
CriteovsAdRoll

Related categories