Criteo Pricing, Features, Reviews & Comparison of Alternatives

Criteo

Digital performance advertising for retail E-commerce sites

4.15/5 (13 reviews)

Criteo overview

What is Criteo?

Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.

Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.
www.criteo.com

Pricing

Starting from
$1
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Irish, Japanese, Spanish
Criteo screenshot: An example of a targeted Criteo adCriteo's next generation mobile bannersCriteo screenshot: Criteo implementation testWebinar: State of Mobile Commerce Q1 2015

Criteo reviews

Value for money
Features
Ease of use
Customer support
  4.1
  4.1
  3.9
  3.8
Chitta Ranjan Dash

Convert Traffic to Customers Using Criteo

Used daily for 1-2 years
Reviewed 2018-12-18
Review Source: Capterra

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros
One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons
For an E-commerce website, it's not that easy to implement the Criteo script.

Response from Criteo


Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Cameron Solu

Powerful Retargeting, with a Few Downfalls

Used daily for 1-2 years
Reviewed 2019-06-04
Review Source: Capterra

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros
The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons
Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Machine Learning gone awry

Used monthly for 1-2 years
Reviewed 2019-04-29
Review Source: Capterra

NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Pros
I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons
The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Response from Criteo


Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Rob Scott

Converts customers and makes money!

Used daily for 1-2 years
Reviewed 2018-04-09
Review Source: Capterra

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros
We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons
Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Terry Kast

good product but good luck if you need someone to contact you

Used monthly for 6-12 months
Reviewed 2020-02-14
Review Source: Capterra

it might work but god help you if you need support.

Pros
simple when setup works and they are helpful on setup

Cons
NO one will contact me after multiple attempts!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Criteo pricing

Starting from
$1
Pricing options
Free trial
Subscription
View Pricing Plans

Please contact Criteo for pricing information

Criteo features

A/B Testing (195 other apps)
API (520 other apps)
Activity Dashboard (333 other apps)
Automatic Notifications (194 other apps)
Campaign Analysis (279 other apps)
Campaign Management (331 other apps)
Campaign Segmentation (195 other apps)
Content Management (254 other apps)
Customizable Branding (259 other apps)
Customizable Templates (271 other apps)
Data Import/Export (235 other apps)
Drag & Drop Interface (246 other apps)
Email Marketing Management (194 other apps)
Engagement Analytics (251 other apps)
Monitoring (236 other apps)
Multi-Channel Marketing (236 other apps)
Real Time Analytics (228 other apps)
Reporting & Statistics (330 other apps)
Social Media Integration (303 other apps)
Third Party Integration (312 other apps)

Videos and tutorials

Additional information for Criteo

Key features of Criteo

  • Criteo performance optimization platform (CPOP)
  • Criteo EngineTM
  • Real-time campaign performance tracking
  • Prediction algorithms
  • Bidding algorithms
  • Recommendation algorithms
  • Display ads
  • Next generation mobile banners
  • Cost-per-click pricing
  • Highly personalized email marketing
  • Personalized ad targeting
  • Ads across desktop, mobile, social, and e-mail
  • Customizable graphic display
  • Personalized retargeting
View All Features

Benefits

Criteo Email delivers highly personalized messages in real-time, showing individual website visitors the products most relevant to their browsing history.

With personalized targeting and product recommendation strategies, Criteo technology engages consumers at different buying stages.

Criteo targets both active, repeat users of your site as well as those who have never visited before, ensuring that a wider audience and potential new markets are reached.