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Twilio vs Klaviyo Comparison (2026)
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Good recommendations?
Overview
Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.
Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.4
514
5
4
3
2
1
312
139
28
11
24
- Value for money
- Ease of use
- Features
- Customer support
72%
would recommend this app4.6
539
5
4
3
2
1
383
128
21
1
6
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“Twilio provides the layer of programmable voice api, it means you can use their sdk to build an messaging and calling application easily, it starts cheap and for small scale of application, it is very good.”
SY
Shuchun Y.
Software Engineer
“On the whole, we do appreciate the ability to send SMS out to our constituents and once the connections are setup, it is set it and forget it, but the initial setup is difficult.”
BB
Bonnie B.
Digital Systems Manager
“The integration process is well designed, and the available SDKs make it easy to build SMS, voice, and WhatsApp features into applications.”
Muhammed A.
Technical Project Manager
Pros
“It can be super granular, you can connect it to Facebook for creating custom audiences, it tracks everything from customer purchase frequency to when they are active on site, etc.”
Cody A.
President
“As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients”
Marc G.
Digital and Marketing senior specialist
“The customization choices are amazing that enable us to design graphically appealing emails that present our hotel facilities beautifully without hiring a coder.”
PG
Patricia G.
Customer Service Lead
Cons
“The slow support response caused unnecessary delays to our project and prevented us from using the platform as planned. While Twilio has excellent technology, the onboarding experience needs significant improvement for business customers.”
Muhammed A.
Technical Project Manager
“Their customer verification process is unnecessarily burdensome and inefficient. Despite providing complete details about my LLC, business purpose, and intended use case in my initial response, I received identical verification requests from three different support representatives [sensitive content hidden], each asking for the exact same information.”
JB
Justin B.
Manager
“The phone number I purchased has been unusable (returning busy signals when called) while this verification process drags on. When I attempt to test my configured flow, it doesn't work, likely because the account verification is pending.”
JB
Justin B.
Manager
Cons
“The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.”
RO
Ricki O.
Owner
“It was an expensive product and we did not end up having enough sales to continue to use Klaviyo (more on us than the product for performing)”
SO
Shane O.
Operations
“The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts.”
KK
Kevin K.
Marketing Manager
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features84
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Audio/Video Conferencing
- Automated Attendant
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Blended Call Center
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Call Center Management
- Call Conferencing
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Computer Telephony Integration
- Conferencing
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Fax Management
- Forms Management
- GDPR Compliance
- Generative AI
- HTML Editor
- IVR
- Image Editing
- Image Library
- Inbound Call Center
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- MMS
- Manual Dialer
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple Scripts
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Newsletter Management
- On-Demand Recording
- Online Voice Transmission
- Open Rate Tracking
- Outbound Call Center
- PBX
- Performance Management
- Personalization
- Phone Key Input
- Polls/Voting
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- Purchasing & Receiving
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SIP Trunking
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduled Recording
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Speech Recognition
- Status Tracking
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text to Speech
- Text-to-Win
- Third-Party Integrations
- Unified Communications
- Version Control
- Video Conferencing
- Visual Analytics
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
- Total features149
- 2-Way Messaging
- A/B Testing
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Archiving & Retention
- Artwork Management
- Audience Targeting
- Audio/Video Conferencing
- Automated Attendant
- Automated Responses
- Automated Routing
- Automated Scheduling
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Blended Call Center
- Brand Guidelines
- Brand Tracking
- CAN-SPAM Compliance
- CRM
- Call Center Management
- Call Conferencing
- Call Logging
- Call Monitoring
- Call Recording
- Call Routing
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Caller ID
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Canned Responses
- Channel Management
- Chat/Messaging
- Chatbot
- Click Tracking
- Collaboration Tools
- Communication Management
- Compliance Management
- Computer Telephony Integration
- Conferencing
- Consent Management
- Contact Database
- Contact Management
- Content Library
- Content Management
- Content Scheduling
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Data Import/Export
- Data Integration
- Data Management
- Data Security
- Digital Asset Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Fax Management
- Forms Management
- GDPR Compliance
- Generative AI
- HTML Editor
- IVR
- Image Editing
- Image Library
- Inbound Call Center
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- MMS
- Manual Dialer
- Marketing Automation
- Marketing Calendar
- Mass Texting
- Message Personalization
- Mobile Alerts
- Mobile Coupons
- Mobile Keywords
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Language
- Multiple Data Sources
- Multiple Scripts
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Newsletter Management
- On-Demand Recording
- Online Voice Transmission
- Open Rate Tracking
- Outbound Call Center
- PBX
- Performance Management
- Personalization
- Phone Key Input
- Polls/Voting
- Predictive Analytics
- Predictive Modeling
- Preview Functionality
- Prioritization
- Product Recommendations
- Prospecting Tools
- Purchasing & Receiving
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Recommendations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- SIP Trunking
- SMS Marketing
- SMS Messaging
- Sales Analytics
- Sales Reports
- Scheduled Messaging
- Scheduled Recording
- Search/Filter
- Segmentation
- Shared Inboxes
- Shortcodes
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Social Promotion
- Spam Blocker
- Speech Recognition
- Status Tracking
- Storytelling
- Subscriber Management
- Support Ticket Management
- Surveys & Feedback
- Tagging
- Template Management
- Text to Speech
- Text-to-Win
- Third-Party Integrations
- Unified Communications
- Version Control
- Video Conferencing
- Visual Analytics
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- WYSIWYG Editor
- Web Forms
- Website Analytics
- Website Visitor Tracking
- Workflow Automation
- Workflow Management
Integrations
- Total integrations6
- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Fivetran
- Freshdesk
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Help Scout
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- Oracle Service
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- Wufoo
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
- Total integrations87
- Adobe Commerce
- AfterShip
- Akamai Identity Cloud
- BigCommerce
- Boulevard
- Canva
- Chargebee
- Criteo
- DonorPerfect
- Eventbrite
- Fivetran
- Freshdesk
- Getsitecontrol
- GoFundMe Pro
- GoTab POS
- Google Ads
- Google Analytics 360
- Gorgias
- Help Scout
- Judge.me
- Justuno
- KickoffLabs
- Lightspeed Retail
- Loop
- Loox
- LoyaltyLion
- Malomo
- Meta for Business
- Mindbody
- Movable Ink
- Narvar
- Neon CRM
- Nosto
- Okendo
- Olark
- Olo
- OpenCart
- OptiMonk
- OptinMonster
- Oracle Service
- OrderGroove
- PAR Punchh
- Postscript
- PrestaShop
- Privy
- Recharge
- Recurly
- Salesforce Commerce Cloud
- Salesforce Consumer Goods Cloud
- Salesforce Marketing Cloud
- Salesforce Service Cloud
- Salesforce for Retail
- Segment
- Shift4Shop
- ShipBob
- ShipStation
- Shogun
- Shopify
- Shopify POS
- Shopify Plus
- Smile.io
- Snowflake
- Square Online
- Square Point of Sale
- Square for Restaurants
- Square for Retail
- Stamped.io
- Stripe
- Sumo
- TikTok
- Toast POS
- Triple Whale
- Tripleseat
- Trustpilot
- Typeform
- Unbounce
- UserVoice
- Volusion
- Wisepops
- Wix
- Wix POS
- WooCommerce
- Wufoo
- Yotpo
- ZENOTI
- Zapier
- Zendesk Suite
- Zoho CRM
- commercetools
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