App comparison
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Act-On
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Growth marketing automation platform
Last updated: October 2025
Act-On Alternatives & Competitors (2026)
Top 3 free alternatives
Marketo Engage
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-powered marketing automation built for digital marketers
0.1
Value for money
No pricing info
Starting price
0.2
Functionality
For Sales Teams/Organizations
5/5
CRM
5/5
Alerts/Notifications
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
HubSpot Marketing Hub
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All in one inbound marketing platform
0.3
Value for money
Starting price
0.3
Functionality
Responsive Web Design
5/5
Google Analytics Integration
5/5
Search Marketing
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Smartsheet
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Online work execution platform for businesses of all sizes
0.5
Value for money
Starting price
0.2
Functionality
SSL Security
5/5
Payroll Management
5/5
Multi-board
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
emfluence Marketing Platform
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Built for marketers. Backed by humans.
0.8
Value for money
Starting price
0.3
Functionality
Social Marketing
5/5
Multi-Channel Marketing
5/5
Email Marketing
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Adobe Workfront
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Online Enterprise Work Management Software
0.3
Value for money
No pricing info
Starting price
0.2
Functionality
Email Management
5/5
Task Tagging
5/5
Data Visualization
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Clio
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based legal practice management tool for law firms.
0.6
Value for money
Starting price
0.4
Functionality
Receipt Management
5/5
Archiving & Retention
5/5
Version Control
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Salesforce Sales Cloud
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based CRM and sales automation software
0.2
Value for money
Starting price
0.3
Functionality
Drag & Drop
5/5
Purchase Order Management
5/5
Source Tracking
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Pipedrive
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based CRM solution for salespeople
0.5
Value for money
Starting price
0.2
Functionality
Offline Form
5/5
Online Forms
5/5
Inbox Management
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Apptivo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
CRM solution for managing customer accounts
0.8
Value for money
Starting price
0.2
Functionality
Customizable Fields
5/5
For Small Businesses
5/5
Communication Management
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Mokapen
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The Italian CRM for small businesses.
0.9
Value for money
Starting price
0.4
Functionality
For Small Businesses
5/5
Activity Tracking
5/5
Time Tracking
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Odoo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
All-in-one open-source business software
0.2
Value for money
Starting price
0.1
Functionality
Commenting/Notes
5/5
Catalog Management
5/5
SKU/UPC Codes
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Ads automation & cross-platform reports
0.4
Value for money
Starting price
0.3
Functionality
Reporting/Analytics
4/5
Automated Scheduling
N/A
Post Scheduling
N/A
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Cloud-based digital asset management and sharing platform
0.6
Value for money
No pricing info
Starting price
0.4
Functionality
Fulfillment Distribution
5/5
Content Library
5/5
Artwork Management
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Referral marketing software
0.9
Value for money
Starting price
0.5
Functionality
Affiliate Management
5/5
Social Promotion
5/5
Multi Level Marketing (MLM)
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Community activation, brand advocacy & growth amplification
0.3
Value for money
Starting price
0.3
Functionality
Contest Management
N/A
Fraud Detection
N/A
Scoring
N/A
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Elevate brand awareness and win more deals.
0.1
Value for money
Starting price
0.2
Functionality
Third-Party Integrations
1/5
ROI Tracking
1/5
Rewards Management
1/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Loyalty and marketing, in-store and online.
0.3
Value for money
Starting price
Functionality
SMS Marketing
5/5
Campaign Scheduling
5/5
Campaign Management
4.8/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Advocate marketing for brands
0.2
Value for money
Starting price
0.2
Functionality
Referral Tracking
5/5
Loyalty Program
5/5
Discussions/Forums
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The first sales platform to make sales strategy actionable
0.7
Value for money
Starting price
0.5
Functionality
Lead Qualification
5/5
Alerts/Notifications
5/5
Workflow Management
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Community and event management solution
0.5
Value for money
No pricing info
Starting price
0.3
Functionality
Dues Management
5/5
Lead Capture
5/5
Template Management
5/5
Top Features
Reporting/Analytics
5/5
Dynamic Content
5/5
Customizable Forms
5/5